In this episode, host Claire Feldman chats with Lauren Baird, a psychotherapist and social worker, about her journey to leveraging Instagram for her therapy practice. Lauren shares her initial struggles, the importance of finding a niche, and the power of authentic content creation. She also discusses her collaborations with brands like 'This Works' and offers valuable advice for therapists looking to grow their presence on Instagram. This episode is packed with insights on building an online brand, connecting with an audience, and balancing authenticity with marketing.

00:00 Introduction and Guest Welcome

00:07 Lauren's Background and Career Journey

01:01 Starting Inner Glow Therapy

01:46 Challenges and Growth on Instagram

04:09 Balancing NHS Work and Private Practice

06:06 Navigating Instagram as a Therapist

07:36 Building Confidence and Visibility

14:16 Filling Practice Through Instagram

27:44 Collaborations and Brand Partnerships

36:52 Advice for New Therapists on Instagram

40:22 Conclusion and Contact Information

Find lauren at https://www.innerglowtherapy.co.uk/

Instagram https://www.instagram.com/innerglowtherapy/ and https://www.instagram.com/therapybusinesshub

To find out more about me and my services visit:

https://www.prosperinprivatepractice.com/