In this episode, host Claire Feldman discusses a prominent theme that emerged during a recent coaching call within her community: the divergence between expectations and reality when starting a private practice. The episode delves into common frustrations faced by therapists transitioning from employed roles, such as the NHS, into private practice, including the slow initial influx of clients and the lack of business and marketing training in counselling qualifications. Claire offers practical advice on setting realistic goals, the importance of gradual transition, and fostering business skills essential for success in private practice. She also emphasizes the value of community support and self-compassion in overcoming challenges.

00:00 Introduction and Welcome

00:16 The Reality of Private Practice

01:00 Managing Expectations and Self-Judgment

03:02 Transitioning from Employment to Private Practice

05:08 The Importance of Business Skills

06:34 Building a Sustainable Practice

11:41 Reflecting on Progress and Setting Realistic Goals

16:09 Focusing on Core Activities

18:04 Conclusion and Community Invitation

Interested in joining my community? check out the details below:

https://www.prosperinprivatepractice.com/monthly-membership

In this podcast episode, host Claire Feldman discusses whether it's possible to fill a private practice without relying on a social media presence. Reflecting on her own experiences and insights from mentoring, she covers the effectiveness of blogging, podcasting, YouTube, and other long-form content as alternatives to social media. Claire emphasizes the importance of consistency, strategy, and authenticity in marketing efforts and encourages therapists to explore marketing methods that align with their strengths. She also invites listeners to a free upcoming webinar for more in-depth exploration of these topics and details how to join her membership program.

00:00 Introduction: Can You Succeed Without Social Media?

01:06 Realization: Blogging Over Social Media

03:34 Client Success Stories with Blogging

05:05 Long-Form Content vs. Short-Form Content

05:36 The Role of Social Media in Marketing

09:43 Exploring Alternative Marketing Strategies

12:36 The Power of Podcasting and YouTube

20:52 Long-Term Marketing Strategies

26:00 Conclusion and Upcoming Webinar

Interested in attending the webinar? Sign up via the link below:

https://www.prosperinprivatepractice.com/fill-your-practice

Effective Marketing Strategies for Therapists in Private Practice

In this podcast episode, host Claire Feldman discusses practical and simple strategies therapists can employ to market their private practices effectively. She emphasizes the importance of dedicating regular time slots for marketing activities and suggests diversifying content across various platforms like blogs, emails, podcasts, and social media. Claire also introduces useful tools like Descript for content creation and scheduling, and advocates for re-purposing content to maximize reach without overwhelm. The episode aims to alleviate therapists' fears and uncertainties about marketing, providing actionable tips to build a consistent and successful marketing strategy.

00:00 Introduction to Private Practice Marketing

00:38 The Importance of Consistent Marketing

01:30 Setting Aside Time for Marketing

04:35 Choosing the Right Platforms

05:39 Utilizing Tools for Content Creation

07:18 Repurposing Content for Efficiency

18:49 Maintaining Consistency in Marketing

21:10 Conclusion and Resources

Want free resources to support your practice growth?

https://www.prosperinprivatepractice.com/free-resources