Episodios

  • What Every Business Owner Needs to Know
    Jul 15 2024

    Looking to learn some key strategies for optimizing your business and personal growth? Matt and Garrett have got your back once again as today’s episode highlights the power of thoroughly understanding your business. Employing a compelling car maintenance analogy to underscore the significance of knowledge and skill in business operations, our hosts Emphasize the importance of asking the right questions and learning every aspect of your business to become a more effective and confident owner. Together, they illustrate how such a deep understanding of your business allows for informed decision-making, efficient task delegation, and ease in handling emergencies.

    The episode further explores the critical aspects of financial management, structured systems, and leadership in business success. Practical advice is provided on how to approach these areas without fear, reinforcing the idea that knowledge can reduce anxiety and enhance performance. Garrett and Matt's insights into managing business finances, leadership, and delegation highlight the necessity of being well-versed in your business's core functions. Today’s enlightening discussion empowers listeners to take control of their business, reduce fear, and make better decisions, ultimately leading to a more successful and confident business operation.

    Want to take your life to 11? Join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time.

    Unsure? Explore the community for free or try a monthly plan.

    Start living your best life now! Visit lifeattentenths.com.

    Episode Highlights:

    0:00 Start

    0:23 What going on at lifeattentenths.com

    2:30 Knowing your business

    6:15 Asking questions

    8:31 End of the year surprises

    9:14 Delegating before knowing

    13:43 Knowing how to make decisions that keep your business operating

    18:19 Wanting to learn

    19:18 What you do and don’t need to know

    22:27 “It’s not as scary as you think”

    25:29 Understanding what you hand off to others

    27:45 “Let’s grow and let’s learn”

    Key Takeaways:

    "You don't have to be the one doing it all. Be a good question asker. Be willing to learn."

    "When you learn your vehicle, it's not that scary. Business is exactly the same way."

    "If you really understand your business, you'll be able to choose the right place for you."

    "You shouldn't be the one doing it all. But you need to understand where it needs to go."

    "The biggest thing with getting to know your business is asking questions and solving simple problems."

    "If you know how all the moving parts are supposed to go together, you can step in when things go wrong."

    "Understanding your business helps you manage human capital and make informed decisions.”

    "It's not as scary as you think. Be willing to learn and ask questions."

    "You can handle emergencies better if you understand the core elements of your business."

    "Take a step into learning and growing. It's an amazing time to understand your business."

    Links:

    Life at Ten Tenths: lifeattentenths.com

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    31 m
  • Need Vs. Want: How To Price Listings To Sell
    Jul 11 2024

    Matt and Garrett are back today with an episode that is going to empower realtors and homeowners alike to navigate the often-tricky territory of listing prices and seller expectations. Together, they delve into the psychology behind seller demands, advocating for realistic pricing strategies while exploring creative ways to enhance a property's value. Whether you're a real estate professional or preparing to sell or buy a new home, this episode unlocks invaluable insights into the art of negotiation and effectively managing expectations.

    By unpacking the motivations driving sellers' price expectations, Matt and Garrett equip listeners with tools to turn those needs into achievable goals. They explore innovative marketing tactics that bolster perceived value without lowering the price tag, alongside the importance of data-driven discussions to establish realistic expectations. Join this conversation today and you’ll come away with the knowledge and strategies to foster productive conversations, navigate pricing challenges, and ultimately achieve successful real estate transactions.

    Want to take your life to 11? Join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time.

    Unsure? Explore the community for free or try a monthly plan.

    Start living your best life now! Visit lifeattentenths.com.

    Episode Highlights:

    0:00 Start

    0:27 What lifeattentenths.com has to offer

    3:20 “Don’t buy things you can’t buy!”

    5:51 Helping buyers and sellers gain perspective

    7:21 Gathering and presenting relevant data

    9:53 Need vs. want

    11:43 Trusted person vs. ‘Yes’ person

    14:29 Clear expectations and consciences

    19:46 Constructive and coercive motivation

    22:44 Using mirroring in conversation with clients

    24:16 Exploring biases

    25:15 The scenario that inspired today’s topic

    30:52 Spread the word

    Key Takeaways:

    "Is this truly a need, or a strong want and desire? Let's get as close to that as possible."

    "If we're stuck in the need conversation, it becomes absolute. It's hard to change a perspective when it's 'I need this' versus 'I want this.'"

    "A buyer does not care what you need for whatever it is you're trying to sell. Never have, never will."

    "We cannot necessarily change the opinions of others. They have to do that for themselves."

    "When you can find the root of what's going on, there's a discomfort causing them to want to make this sell."

    "If it's priced right and presented right, it's selling. Every agent I've talked to says the same."

    Links:

    Life at Ten Tenths: lifeattentenths.com

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    33 m
  • First Impressions are Everything
    Jul 8 2024

    In this latest episode of Life at Ten Tenths, Garrett and Matt delve into the art and science behind creating positive first impressions. Emphasizing the importance of managing one's online presence, and engaging genuinely with others to foster memorable interactions, our hosts go on to share personal anecdotes that illustrate how initial perceptions can significantly influence future relationships. Practical advice is also shared on ensuring professional and accurate online profiles, physical appearance, and energy in order to leave a lasting impact.

    Garrett and Matt also highlight the importance of authenticity in making first impressions. They discuss taking ownership of how one is perceived, whether through online profiles or in-person engagements. Emphasizing the significance of being intentional about one's presentation, they advise on building a consistent and professional image that aligns with one's true self. By creating attractive energy and valuing others' feedback, individuals can refine their first impressions, ensuring they are both impactful and sincere. The episode concludes with an invitation for listeners to perform a self-audit to better understand and improve their own first impression strategies.

    Episode Highlights:

    0:00 Start

    0:25 Introduction

    1:25 First impressions

    3:57 An example of a bad first impression

    6:04 Making a good first impression

    9:00 Things you can control

    10:30 Online first impressions

    11:39 Consistent and professional appearance

    17:33 Taking ownership of the authentic first impression you make

    19:45 First impression engagement

    23:13 Secondary first impressions

    24:49 How you show up in conversation

    28:34 Creating attractive energy

    30:07 Self audit homework

    Key Takeaways:

    "Google yourself and see how you show up. A robust online presence makes you appear established and trustworthy."

    "First impressions set the stage for future relationships. Control what you can to make it a positive one."

    "Your online presence is part of that first impression. Ensure it's professional and accurate."

    "Your energy and engagement matter more than just how you look. Focus on making others feel valued."

    "Ask questions and show genuine interest. People remember how you made them feel more than what you wore."

    "We all have control over our first impressions. Be intentional about how you present yourself."

    "Create an attractive storefront for your business. Make people want to stop and learn more about you."

    "Evaluate how others perceive you. Their feedback can help you perfect your first impression."

    Links:

    Life at Ten Tenths: lifeattentenths.com

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    33 m
  • Why Agents Fail When The Real Estate "Tide" Changes
    Jul 4 2024

    Matt and Garrett wish you all a happy 4th of July, and want to help you celebrate the day by guiding you all on how to unleash your inner real estate market master in this compelling episode of Life at Ten Tenths. Employing a powerful analogy to explain the ebb and flow of market conditions, our hosts liken them to ocean tides, and provide valuable insights on both how to navigate these tides, and to enjoy some successful fishing along the way.

    Reflecting on trends since 2010, they highlight the significant highs of 2020 and 2021, cautioning that current indicators suggest a potential shift towards calmer waters, and emphasizing that adaptability and vigilance will prove to be the keys to success. Equipped with tools to navigate these market fluctuations, this episode emphasizes the importance of staying informed through new data analysis techniques, targeting diverse buyer and seller demographics, and honing negotiation skills. By comparing market strategies to fishing tactics, the hosts illustrate the necessity of changing methods based on market conditions, and also go on to note that, by joining the exclusive 11 Circle community, agents gain access to invaluable insights and a network of fellow real estate professionals to help them weather any tide. The episode concludes with a powerful reminder that success in any market requires flexibility, continuous learning, and collective effort, ensuring that professionals can thrive regardless of market dynamics.

    Episode Highlights:


    0:00 Start


    0:23 Introduction


    0:43 Happy 4th of July!


    3:01 The Life at Ten Tenths Community and The 11 Circle


    5:50 The tides analogy regarding markets


    10:41 Reading the movement of these tides and fishing in them


    13:29 Accessing navigation tools


    19:24 What is your activity in real estate like?


    21:26 Adapting to the tides


    24:54 Core principles


    26:29 Benefitting from collective intel and wisdom

    Key Takeaways:

    "The tide is always moving, right?"


    "You don't know it until it starts to go out."


    "When you recognize that tides can change quickly and the market can change quickly, then it's not like there's 100% certainty in all the past data that you have."


    "The market is always changing. Always. Every day there's a different scenario. And if we know that we can be prepared."


    "We need to be analyzing this. We need to be paying attention to it so that we can go to our customer and say, “Here's what our strategy is for this given marketplace.”"


    "If you figure out the different type of fishing and how you're going to be in this new market, you can still be successful."


    "There's always an opportunity for results. There's always something to catch. There is always somebody buying a house. There is always somebody selling a house."


    "Ask questions if you feel like something's changing. That's going to help you uncover some things, and then maybe you try a few different things to see what works."


    "The best guides work together and they share their ideas and they share their intel. And all of a sudden everybody's having a great day of fishing."


    "This is the opportunity for everybody out here right now to know your marketplaces and work together for collective intel."

    Links:

    Life at Ten Tenths: lifeattentenths.com

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    30 m
  • How To Build A Business On Referrals Alone
    Jul 1 2024

    Are you struggling to secure lasting client partnerships? Well, today’s episode of Life at Ten Tenths is here to help as Garrett and Matt dive deep into the concept of earning versus deserving client business. Together, they dismantle the entitlement mentality and instead focus on actionable strategies to build trust and consistently deliver value.

    Tackling this crucial concept of earning your business, our hosts drill down on the myth that a license or mere existence entitles you to clients. From real estate agents to auto shops, everyone needs to invest in building relationships and delivering exceptional value. We've all encountered businesses that seem to expect customers to walk through the door without any effort. But in reality, the path of least resistance and the value proposition a business offers are what truly win over clients. So, tune in today ready to learn how to make yourself the clear choice and earn the opportunity to serve, not just assume it's yours by default.

    Episode Highlights:

    0:00 Start

    0:17 Introduction

    1:19 The new Life at Ten Tenths app

    2:03 Deserving the business

    6:31 The path of least resistance

    8:20 Understanding what your business really is and how you provide that service

    12:43 Earning the opportunity to help others

    14:58 Becoming complacent

    17:33 Continually improving

    20:26 Having a growth mindset

    21:34 “The earning is never over”

    25:16 Connecting at lifeattenteths.com

    Key Takeaways:

    "If you're earning relationships and showing up for people, you'll see exponential growth every year."

    "We need to understand that humans make decisions for many reasons, rarely vindictive."

    "People take the path of least resistance and comfort."

    "You don't deserve business just because you exist; you have to show up and deliver incredible value."

    "Always be tweaking and looking at your systems to see what you can improve."

    "Switch the statement 'I deserve this business' to the question 'What can I do to earn this business?'"

    "Earning is never over. Always be earning the business."

    "Confidence is good, but always seek opportunities to grow and learn."

    "If you think you're the best, you stop learning and growing."

    "The earning is never over. It never stops."


    Links:

    Life at Ten Tenths: lifeattentenths.com

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    27 m
  • Talking to Strangers
    Jun 27 2024

    Matt’s not feeling the greatest, but he’s forging ahead in his ‘75 Hard’ journey, and, above all, is geared up to join Garrett for an examination into the transformative power of connection and to offer listeners a comprehensive guide to developing charisma and forging meaningful relationships. Aiming to help enhance communication skills and expand professional networks here today, our hosts provide actionable tips for building rapport with anyone, even complete strangers.

    Exploring the cultivation of empathy - essential for understanding and sharing others' feelings - Matt and Garrett encourage us all to seize opportunities for connection in everyday interactions, from casual conversations to engaging in online communities. Together, they emphasize that empathy is the cornerstone of strong relationships and that anyone can develop charisma by practicing communication. Setting a challenge to step outside of comfort zones, they highlight the fact that conversing with strangers is a crucial step in this journey. The episode also demystifies charisma, portraying it as an attainable skill, and offering encouragement to start building meaningful connections today. As you will hear, doing so will allow you to watch your network flourish and open yourself up to a world of unexpected possibilities, making each interaction a potential springboard to success.

    Episode Highlights:

    0:00 Start

    0:26 Introduction

    1:25 Phase 3 of ‘75 Hard’ and Matt’s experience with it


    6:01 Talking to strangers as part of your business


    8:04 Building the skill of charisma through communication and connection


    16:41 Giving others permission to engage


    18:46 Garrett’s transmission story and effective communication


    23:38 Increasing empathy skills and practicing communication


    Key Takeaways:


    "Empathy is outrageously important because you're not selling a product. You're selling somebody's home."


    "If you want to increase those empathy skills, practice talking to some people. Talk to some strangers."


    "The periods where I saw the best growth were always when I was proactively engaging with people."


    "We need to build this skill of charisma. One of the best ways to do it is by talking to people."


    "People do like to share things that are on their mind. Most people want to engage back."


    "Your relationship with the person is going to be worth way more than your ability to do the task."


    "When things go wrong, that's where the opportunity lies. You can create a raving fan."


    "If you get comfortable with asking questions and engaging people, you'll communicate more effectively."


    "The more people that trust you, the more your business will grow."

    Links:

    Life at Ten Tenths: lifeattentenths.com


    75 Hard: https://andyfrisella.com/pages/75hard-info

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    31 m
  • Yes "And" Will Change Your Life
    Jun 24 2024

    Matt and Garrett are fully caffeinated, hyped up, and chomping at the bit to unpack a common roadblock today: getting bogged down by problems and overlooking the solutions hiding in plain sight. Their conversation here today fully equips listeners with tools to cultivate a solution-oriented mindset.

    Emphasizing the power of stepping back from a problem, they note that, by detaching from the immediate frustration, listeners will gain a broader perspective which will in turn allow them to identify the underlying causes - not just the symptoms - of their challenges. Taking a step back gives you a clearer view of the entire landscape. Our hosts also delve into the importance of questioning assumptions, and how, all too often, we get fixated on a single interpretation of a problem, a mental rut that blinds us to alternative explanations and creative solutions. Throughout the episode, they share real-life examples to illustrate how questioning assumptions – like communication boundaries and time management – can unlock a wellspring of solutions. Ditch the dead ends and join Matt and Garrett today as they unveil the power of perspective shifts and a healthy dose of curiosity – you might be surprised by the solutions hiding just out of sight!

    Episode Highlights:

    0:00 Start

    0:33 Introduction

    2:26 Dangers of focusing on problems instead of solutions

    8:52 Focusing on the symptom(s)

    10:45 Pam Grout’s E-Squared and finding solutions

    14:25 Acknowledging that a solution exists

    20:33 “Yes, and…”

    23:23 Every problem has a solution


    Key Takeaways:

    "Sometimes consciously, we get in our way of actively trying to find the solution. Let your subconscious brain run in the background."

    "We're so focused on the problem that we can't see any solutions in front of us."

    "If you lean into there being a river in the way, the only thing you're going to see is the river."

    "Step back and ask, ‘What is my brain not allowing me to see?’"

    "Sometimes the problem is not the problem - it's the symptom that takes our focus."

    "Every problem we face has symptoms and solutions. We need to go into discovery mode."

    "We get so focused on the details of how it will work, we forget to dream big."

    "If you know what you want and let go, your subconscious brain will find the solutions."

    "Instead of focusing on the problem, focus on where you want to be."

    "’Yes, and’ will get you a lot further than ‘yes’.”


    Links:

    Life at Ten Tenths: lifeattentenths.com

    Pam Grout’s E-Squared: https://pamgrout.com/books-r-me-my-career-as-an-author/e-squared/


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    25 m
  • Confronting the “Commission Crunch”
    Jun 20 2024

    Matt and Garrett are back today to explore the critical topic of realtor commissions and their sustainability in a market that's increasingly scrutinizing the value of real estate professionals. Navigating through the "commission crunch," they offer insightful strategies on how realtors can assert their worth by harnessing their unique value propositions, backed by the proactive stance of Northwest MLS towards enhancing commission transparency.

    Highlighting the need for a shift towards more client-focused service models, they delve into the psychological nuances of real estate transactions, emphasizing how vital it is for agents to adapt and communicate their indispensable role to clients effectively. Matt and Garrett share personal anecdotes and expert analysis on the evolving dynamics between buyers and sellers, which significantly influence commission negotiations. They go on to extend practical advice to novice realtors on building credibility and robustly defending their fees amidst changing industry norms, and project future trends in the real estate market, suggesting a landscape ripe with opportunities for those who can adeptly navigate its complexities. Tune in today and you’ll soon find yourself equipped with essential knowledge and strategies to thrive in the competitive real estate industry, no matter what the future holds.

    Episode Highlights:

    0:00 Start

    1:20 Introduction

    3:46 Supporting and articulating your value

    12:14 Understanding different places in the industry

    14:43 Negotiating commissions

    15:43 Northwest MLS on protecting consumers

    19:28 Ensuring clarity and transparency

    20:07 Having more buyers than sellers in the marketplace

    23:28 Increased understanding of math and cash flow

    26:56 Educating your people

    31:54 Strategies to help determine and articulate your value

    36:26 A potential Eleven Circle seminar


    Key Takeaways:

    "Understand your value and articulate it clearly. If you can't, why should consumers pay a premium?"

    "A healthy marketplace has different services at different prices. Figure out your value proposition."


    "Educate your clients. Provide them with information so they can make smart decisions."


    "People don’t pay for what you’re going to do. They pay for what you’ve done."


    "The marketplace works well when there's transparency. Depriving buyers of information risks harming them."


    “Your job as a realtor is to provide all the information so consumers can make educated decisions."


    "Bring some information from a lender to show how compensation affects a buyer’s ability to purchase."


    "Understand the cash flow. Knowing how money flows in a transaction helps you explain your commission."


    "Showcasing your value isn't just listing what you do. Connect it to the client's goals and solutions."


    "If you’re worried about getting beat by a discount broker, improve your value proposition and service."


    Links:

    Life at Ten Tenths: www.lifeattentenths.com

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    38 m