Episodios

  • Data, Creativity and the In-housing Dilemma

    Data, Creativity and the In-housing Dilemma
    Jul 25 2024
    Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying.

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    25 m
  • Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH

    Dell Sees +6 Point Increase in Online Purchase Intent Through Combining Mobile Display and pDOOH
    Jul 11 2024

    For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards.


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    13 m
  • How Location Data can Drive Better Performance in Omnichannel Programmatic

    How Location Data can Drive Better Performance in Omnichannel Programmatic
    Jun 27 2024
    Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers’ eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers’ single point of truth for targeting and measurement.

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    24 m
  • How to Increase Brand Awareness by 55% in Just 10 Days

    How to Increase Brand Awareness by 55% in Just 10 Days
    Jun 19 2024
    Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation.

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    22 m
  • Skyrise Delivers 21% Uplift in Revenue for The Woodland Trust Using pDOOH

    Skyrise Delivers 21% Uplift in Revenue for The Woodland Trust Using pDOOH
    Jun 6 2024
    Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign.

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    19 m
  • The JCDecaux pDOOH Live Awards Retrospective

    The JCDecaux pDOOH Live Awards Retrospective
    May 14 2024
    This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy!

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    26 m
  • How Programmatic has Changed the DOOH Landscape

    How Programmatic has Changed the DOOH Landscape
    Apr 4 2024
    In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how opinions have changed over the years, and how best to secure buy-in for pDOOH from senior leaders.

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    25 m
  • Programmatic DOOH: A Tale of Evolution

    Programmatic DOOH: A Tale of Evolution
    Mar 5 2024
    In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK’s Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies in the UK have activated pDOOH and the requirements for further growth.

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    20 m