In this episode of the Voices of Business, host Joshua Maddux interviews Brian and Lindsay Schlick, owners of SchlickArt, a visual marketing company specializing in photography, video, and visual marketing strategy for businesses, personal brands, and professionals. Joshua delves into the Schlicks' journey from their beginnings to building a successful business in Santa Clarita Valley, highlighting their expertise in creating impactful visual content.

What You Will Learn:

- The importance of storytelling in visual marketing.

- How to create a consistent brand experience through visual content.

- The evolution of photography and videography in the digital age.

- Strategies for utilizing AI and other technologies to enhance business efficiency.

- Tips for overcoming challenges in entrepreneurship and adapting to changes.

Episode Highlights:

1. **[00:00:00]** - Introduction to the episode and guests.

2. **[00:01:00]** - Lindsay shares her background and journey into photography.

3. **[00:03:00]** - Brian discusses his path to videography and his experience with Princess Cruises.

4. **[00:08:00]** - The move to Santa Clarita and the founding of SchlickArt.

5. **[00:18:00]** - The unique approach of SchlickArt in providing a photo shoot experience.

6. **[00:25:00]** - The role of strategic conversations in their business process.

7. **[00:35:00]** - The importance of visual marketing for personal and business branding.

8. **[00:41:00]** - Adapting to technological advancements and the use of AI in their business.

9. **[00:53:00]** - Overcoming challenges during the COVID-19 pandemic.

10. **[01:00:00]** - Advice for business owners on creating a consistent web presence and leveraging trackable metrics.

Featured Quotes:

1. "We didn't want to start a photography business that photographed toddlers and weddings; we wanted to give people, especially women, a real photo shoot experience." - Lindsay Schlick

2. "Telling your story and getting people to understand who you are and why you do something is super crucial." - Brian Schlick

3. "If you don't breed an authentic brand and show it through video and visuals, customers will pick the company down the street who does." - Lindsay Schlick

4. "Technology, whether it's AI or new camera tech, is there to help us create a better experience for our clients." - Brian Schlick

Resources Mentioned:

- SchlickArt Website: [schlickart.com](https://schlickart.com)

- SchlickArt Blog: [SchlickArt Blog](https://schlickart.com/blog)

- Rachel Cosgrove's Results Fitness: [results-fitness.com](https://results-fitness.com)

- Santa Clarita Valley Chamber of Commerce: [scvchamber.com](https://scvchamber.com)

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