In this episode of the Voices of Business, host Joshua Maddux interviews Brian and Lindsay Schlick, owners of SchlickArt, a visual marketing company specializing in photography, video, and visual marketing strategy for businesses, personal brands, and professionals. Joshua delves into the Schlicks' journey from their beginnings to building a successful business in Santa Clarita Valley, highlighting their expertise in creating impactful visual content.

What You Will Learn:

- The importance of storytelling in visual marketing.

- How to create a consistent brand experience through visual content.

- The evolution of photography and videography in the digital age.

- Strategies for utilizing AI and other technologies to enhance business efficiency.

- Tips for overcoming challenges in entrepreneurship and adapting to changes.

Episode Highlights:

1. **[00:00:00]** - Introduction to the episode and guests.

2. **[00:01:00]** - Lindsay shares her background and journey into photography.

3. **[00:03:00]** - Brian discusses his path to videography and his experience with Princess Cruises.

4. **[00:08:00]** - The move to Santa Clarita and the founding of SchlickArt.

5. **[00:18:00]** - The unique approach of SchlickArt in providing a photo shoot experience.

6. **[00:25:00]** - The role of strategic conversations in their business process.

7. **[00:35:00]** - The importance of visual marketing for personal and business branding.

8. **[00:41:00]** - Adapting to technological advancements and the use of AI in their business.

9. **[00:53:00]** - Overcoming challenges during the COVID-19 pandemic.

10. **[01:00:00]** - Advice for business owners on creating a consistent web presence and leveraging trackable metrics.

Featured Quotes:

1. "We didn't want to start a photography business that photographed toddlers and weddings; we wanted to give people, especially women, a real photo shoot experience." - Lindsay Schlick

2. "Telling your story and getting people to understand who you are and why you do something is super crucial." - Brian Schlick

3. "If you don't breed an authentic brand and show it through video and visuals, customers will pick the company down the street who does." - Lindsay Schlick

4. "Technology, whether it's AI or new camera tech, is there to help us create a better experience for our clients." - Brian Schlick

Resources Mentioned:

- SchlickArt Website: [schlickart.com](https://schlickart.com)

- SchlickArt Blog: [SchlickArt Blog](https://schlickart.com/blog)

- Rachel Cosgrove's Results Fitness: [results-fitness.com](https://results-fitness.com)

- Santa Clarita Valley Chamber of Commerce: [scvchamber.com](https://scvchamber.com)

Call to Action:

Enjoyed the episode? Make sure to subscribe to the Voices of Business podcast, share it with your friends, and leave a review on your favorite podcast platform. Your support helps us bring more insightful content and grow our community.

Social Media Links:

- Follow us on Twitter: [@TheVoicesOfBiz](https://twitter.com/TheVoicesOfBiz)

- Like us on Facebook: [TheVoicesOfBusiness](https://facebook.com/TheVoicesOfBusiness)

- Connect with us on LinkedIn: [Santa Clarita Valley Chamber of Commerce](https://linkedin.com/company/santa-clarita-valley-chamber-of-commerce)

Feel free to reach out with feedback or if you'd like to be featured on the show. Thanks for listening!

Welcome to The Voices of Business: SCV, the official podcast of the Santa Clarita Valley Chamber of Commerce. In this episode, we're joined by Brian Koegle, Managing Partner at Koegle Law Group. Brian's firm specializes in employment and business counseling, advice, and litigation services for small and mid-sized businesses throughout California and Texas. Brian shares his journey from being a fourth-generation graduate of The Ohio State University to becoming a respected attorney and entrepreneur in Santa Clarita.

What You Will Learn

• The benefits of attending community colleges like College of the Canyons.
• Key differences in employment law between California and Texas.
• Strategies for hiring and managing employees to minimize legal risks.
• The importance of maintaining integrity and ethical standards in business.

Episode Highlights

1. [00:01:00] Background - Brian shares his educational background and his deep connection with The Ohio State University.
2. [00:04:00] Community College Experience - Brian discusses the impact of attending College of the Canyons on his career and personal development.
3. [00:08:00] Transition to Law - How Brian's studies in psychology and economics led him to a career in law.
4. [00:09:00] Starting Koegle Law Group - Brian talks about his decision to start his own practice.
5. [00:16:00] Hiring Practices - Advice on hiring the right people and the importance of a thorough vetting process.
6. [00:23:00] Differences in Employment Law - Key differences between California and Texas employment laws and how they affect businesses.
7. [00:27:00] Education and Prevention - Brian emphasizes the importance of educating business owners to prevent legal issues.

Featured Quotes

1. **Brian Koegle:** "The education that I received at College of the Canyons was world class truly world class."
2. **Brian Koegle:** "Employment law is such a unique aspect of California's laws that and it's constantly changing."
3. **Brian Koegle:** "If you don't do it now you'll never do it."
4. **Corey Nathan:** "The math doesn't agree with you. It's just a math problem."

Resources Mentioned

• [Koegle Law Group](https://www.kegleylaw.com) - Brian Koegle's law firm, offering resources and updates on employment law.
• [College of the Canyons](https://www.canyons.edu) - The community college that played a significant role in Brian's education.

Call to Action

If you enjoyed this episode, please subscribe, share it with your friends, and leave us a good rating and review. Your support helps us reach more listeners and continue bringing insightful conversations with business leaders.

Social Media Links

• Follow us on Twitter: [@TheVoicesOfBiz](https://twitter.com/TheVoicesOfBiz)
• Like us on Facebook: [The Voices of Business](https://facebook.com/TheVoicesOfBusiness)
• Connect with us on LinkedIn: [Santa Clarita Valley Chamber of Commerce](https://www.linkedin.com/company/the-voices-of-business)

Welcome to the Voices of Business: SCV, the Santa Clarita Valley Chamber of Commerce podcast. Hosted by Corey Nathan (while Joshua Maddux is aboard the 1st mission to Mars - allegedly), this episode features an engaging conversation with Dennis Verner, the General Manager of Burrtec Waste Industries and co-owner and broker at SCV Commercial Real Estate. Known for his multifaceted career and deep community involvement in the community, Dennis shares his journey from being a third-generation "trash man" to a prominent figure in commercial real estate.

What You Will Learn:

• The evolution of Dennis Verner's career from engineering and trash truck repairs to commercial real estate.
• Insights into the unique leadership style Dennis employs, emphasizing servant leadership and community involvement.
• The impact of the COVID-19 pandemic on various industries, particularly waste management and commercial real estate.
• Dennis’s thoughts on the importance of finding personal happiness and defining individual success.
• The role of community service and charity in Dennis's life and career.

Episode Highlights:

1. [00:00:00] - Introduction: Corey introduces the show and guest, Dennis Verner, highlighting Dennis's roles and playful banter about their friendship.
2. [00:02:00] - Dennis's Background: Dennis discusses his early life, moving to Santa Clarita in 1989, and his initial career in trash truck manufacturing and repair.
3. [00:05:00] - Transition to Commercial Real Estate: Dennis explains how he transitioned from waste management to commercial real estate and how his wife, Pamela, became a key player in their real estate business.
4. [00:10:00] - Community Involvement: Dennis talks about the importance of community involvement, influenced by his former boss, and how it has benefited his personal and professional life.
5. [00:18:00] - Leadership Style: Corey and Dennis discuss leadership philosophies, including the concept of servant leadership and the importance of understanding and supporting team members.
6. [00:25:00] - Navigating Industry Challenges: Dennis shares how Burrtec Waste and his real estate business navigated the challenges posed by the COVID-19 pandemic.
7. [00:34:00] - Missed Opportunities and Successes: Reflections on missed opportunities and Dennis's advice on defining and pursuing personal success.
8. [00:38:00] - Secrets to Success: Dennis offers advice for young professionals, emphasizing the importance of happiness and defining personal success.

Featured Quotes:

1. **Corey Nathan:** "The greatest leaders are the greatest servers. The first among you shall be last, and the last shall be first."
2. **Dennis Verner:** "You have to find your definition of success first. For me, money has always been a means to do the things I want to do, not an end goal."
3. **Dennis Verner:** "You can teach anyone a technical skill, but you can't teach them how to be a good human."

Resources Mentioned:

• Burrtec Waste: [Burrtec.com/SCV](https://www.burrtec.com/SCV)
• SCV Commercial Real Estate: Follow on Facebook: [SCV Commercial](https://www.facebook.com/SCVCommercial)
• Boys and Girls Club of Santa Clarita Valley: [Boys and Girls Club](https://www.scvbgc.org/)
• Circle of Hope: [Circle of Hope](https://www.circleofhopeinc.org/)

**Call to Action:**
Remember to subscribe to the Voices of Business: SCV podcast, tell a friend, and leave us a good rating and review. Your support helps us reach more listeners and continue these valuable conversations.

Social Media Links:

Follow us on Twitter: [@TheVoicesOfBiz](https://twitter.com/TheVoicesOfBiz)

Like us on Facebook: [The Voices of Business](https://www.facebook.com/TheVoicesOfBusiness)

Connect with us on LinkedIn: [Santa Clarita Valley Chamber of Commerce](https://www.linkedin.com/company/santa-clarita-valley-chamber-of-commerce)

Join us next time for another insightful episode of Voices of Business!