✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.

📝Special Episode Links:

• Sponsored Messaging Ad
• Anthony Blatner on Linkedin: The new Average Dwell Time metric is out

🔑 Key Takeaways:

• LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.
• LinkedIn campaigns will soon optimize for qualified leads rather than all leads.
• Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.
• Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.

🕒 Timestamps:

0:10 - Introduction to Messaging Ads

0:45 - LinkedIn's new metric "Dwell time"

2:52 - Optimizing for qualified leads

4:53 - Overview of Sponsored Messaging and Conversation Ads

6:13 - Difference between Sponsored Messaging ad and other ad format

7:51 - Objectives and how Sponsored Messaging Ads works

9:42 - Components of Sponsored Messaging Ads

14:15 - Key features of using message ads

17:14 - Frequency caps for Messaging Ads

18:49 - Writing an effective Message Ad

22:20 - Best practices in running a Message Ad

24:52 - Real-life examples of Sponsored Messaging Ads Usage

27:34 - Sponsored Messaging Ads recap

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.

📝Special Episode Links:

• Apollo
• Snov.io
• 6 Sense
• HubSpot
• Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI
• Episode Suggestion: Triple Threat Document Ads

🔑 Key Takeaways:

• ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.
• The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.
• Best practices for ABM involve personalized marketing efforts tailored to target accounts.

🕒 Timestamps:

0:40 - B2B marketing current events and LinkedIn news

2:22 - The sunset of lookalikes and rise of predictive audiences

4:57 - Sales audiences for campaign manager & document ads

6:22 - Understanding and defining Account Based Marketing (ABM)

9:57 - Ways to use ABM list: Setting a target accounts list

10:48 - Ways to use ABM list: Funnel stages list

12:37 - Ways to use ABM list: Exclusion lists

15:57 - Reporting and Tracking Progress on ABM campaigns

18:03 - Case Studies and Practical Implementation

20:12 - Platforms for Building ABM Lists

23:47 - Pitfalls to Avoid in ABM Marketing

25: 41- Recap and Upcoming Episodes

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.

📝Special Episode Links:

• Robert Yanik on LinkedIn
• LinkedIn's Connected TV Ads
• LinkedIn Connected TV - Help Page
• Connected TV Advertising Specifications
• Everybody's Business: LinkedIn's B2B Marketing Documentary
• The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute

🔑 Key Takeaways:

• LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.
• CTV allows LinkedIn to leverage its first-party data for precise targeting.
• LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.
• Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.

🕒 Timestamps:

0:45 - Robert Yonick career background and role at LinkedIn

3:35 - Overview on Connected TV (CTV)

4:31- Benefits of CTV ads for businesses in reaching their target audience

5:27 - Unique Elements of CTV Ads

7:25 - Differences between LinkedIn video ads and CTV ads

10:08 - NBC Universal Partnership and LinkedIn Premier

12:06 - Targeting setup, measurement and reporting on CTV ads

14:20 - CTV campaign setup walkthrough

15:48 - Managing placements and brand safety

17:09 - Tips for creating effective video ads

21:36 - Examples of effective B2B video ads

22:57 - Future developments and roadmap for LinkedIn CTV

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.

📝Special Episode Links:

• LinkedIn Predictive Audiences
• HubSpot CAPI Integration

🔑 Key Takeaways:

• LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.
• Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.
• Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.

🕒 Timestamps:

0:24 - LinkedIn's transition from lookalike audiences to predictive audiences

0:53 - New updates: Conversions API (CAPI)

2:47 - Difference between predictive audience and lookalike audiences

3:28 - Challenges of lookalikes on LinkedIn's B2B marketing

5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion

7:09 - Creating Predictive Audiences: Options and Recommendations

10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully

13:25 - Scenarios where predictive audiences may not be suitable

14:34 - Recap of predictive audience features and upcoming episodes

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn.

📝Special Episode Links:

• Luke Matthews on LinkedIn
• AI Writing Course by Luke Matthews (Available from May 14th, 2024)
• The Wizard of Odd Marketing
• Alex B Sheridan on LinkedIn

🔑 Key Takeaways:

• Building a strong LinkedIn presence requires consistent posting and engagement.
• Leveraging AI can speed up content creation without losing the personal touch.
• Focus on building community and communicating with people at a scale
• Understand the "Dark side of LinkedIn" and their pitfalls

🕒 Timestamps:

0:47 - Luke Matthews' background in social media and journey to LinkedIn

3:06 - Importance of personal branding and visual content on LinkedIn

5:16 - Write with AI, but don't lose your soul

9:40 - Investing in LinkedIn Organic Social

13:01 - LinkedIn organic social can provide value and connection

15:42 - Communicate with people at scale

16:51 - Organic attribution techniques

21:38 - Focus on community building in the first 3 months on socials

24:12 - How to get people engage in your posts

31:16 - The "Dark Side of LinkedIn"

37:47 - Writing with AI the right way

40:57 - Posting recommendations on socials

44:39 - Luke's course about Writing with AI

46:54 - Rapid fire questions

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts.

📝Special Episode Links:

• Ty Heath on LinkedIn
• LinkedIn's 95-5 Rule
• The B2B Institute
• Ty's Aston Martin Video
• The Brand-ABLE framework
• The ABLe Change Framework
• LinkedIn Brand Lift Studies
• LinkedIn: Situational Awareness
• SAS Viya's Drowning in Data video campaign
• B2B Edge consultancy program
• Reach Maximalism
• Situational Awareness

🔑 Key Takeaways:

• Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both.
• Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions.
• Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term.
• Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection.

🕒 Timestamps:

0:23 - Ty Heath's career background and role at LinkedIn

5:29 - The poor mental model of how people operate at the B2B institute

6:28 - Research ideas and new types of opportunities that work in B2B

10:20 - 95-5 Rule model in B2B marketing

13:29 - The ability to build memory with future customers

16:50 - Effectively reach out-market customers

18:54 - How to measure the success of brand-oriented memory marketing efforts

22:05 - Research about the CMO scorecard

26:02 - Attention x Branding x Linkage = Equity

28:57 - Balancing short-term lead generation with long-term brand building

34:09 - Understand how long-term efforts work from the sales standpoint

39:06 - Brand that is making the 95-5 rule right and the future of B2B...

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising.

📝Special Episode Links:

• Everybody's Business: LinkedIn's B2B Marketing Documentary
• Episode Suggestion: Triple Threat Document Ads
• Episode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement Tools
• Episode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedIn
• Trevor Fellows on LinkedIn
• Liz Rutgersson on LinkedIn
• Melissa Selcher on LinkedIn
• Jim Habig on LinkedIn
• Louisa Wong on LinkedIn
• Ben Proudfoot on LinkedIn

🔑 Key Takeaways:

• Learn LinkedIn's new APIs and how they will transform B2B marketing.
• Exciting new product announcements like the LinkedIn Connected TV and live event ads.
• Expert discussions on the importance of creativity and diversity in advertising.

🕒 Timestamps:

0:13 - Overview happening to the recent B2Believe event

2:06 - Deep dive into the evolution of LinkedIn APIs and their impact

4:34 - The messaging workflows that potentially come to LinkedIn

5:26 - Exploration of LinkedIn's new advertising API and measurement tools

9:16 - LinkedIn's new event features and product announcements

10:35 - New ability for companies for better tracking and measurement of maturity index

11:58 - LinkedIn Connected TV and LinkedIn Premier

14:21 - Highlights from keynote speeches and panel discussions

17:42 - LinkedIn documentary about B2B marketing

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: https://t2m.io/LAR-LinkedIn

For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform.

📝Special Episode Links:

• LinkedIn Marketing Solutions
• LinkedIn Conversions API (Cappy) Information
• Website Actions Feature
• Revenue Attribution Report Overview
• Company Engagement Report Insights
• Advanced Insights with Habu Clean Room Beta
• Predictive Audiences Program
• Johanna Kimura on LinkedIn
• Jae Oh on LinkedIn

🔑 Key Takeaways:

• The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data.
• LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance.
• Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes.
• The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close.
• Embracing AI and new technologies can unlock more efficient and effective advertising strategies.

🕒 Timestamps:

0:25 - Johanna and Jae's background in LinkedIn marketing

1:19 - Recent developments in LinkedIn's ad platform

3:28 - The Pros and Cons of third party tools on LinkedIn

6:45 - The impact of privacy changes on digital marketing

9:24 - Challenges faced by B2B marketers in measurement

14:16 - LinkedIn's approach to measurement and the importance of data

16:31 - Overview of LinkedIn's measurement products and their benefits

23:04 - Customer success stories and practical applications of LinkedIn's tools

24:33 - Making use of the revenue attribution report to make connections.

26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools

31:04 - Future insights on privacy and B2B measurement on LinkedIn

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🔗 More About Us:

🌐 Website: https://t2m.io/LAR-Website

💼 Linkedin: