Episodios

  • LinkedIn Ads Predictive Audiences - Ep 141

    LinkedIn Ads Predictive Audiences - Ep 141
    Jul 26 2024
    Show Resources:

    Here were the resources we covered in the episode:

    How to get the best match rates from LinkedIn list uploads

    Why aren't lookalikes very valuable for targeting on LinkedIn?

    LinkedIn's description of Predictive Audiences

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Notes: Episode Summary

    In this episode of the LinkedIn Ads Show, AJ Wilcox dives deep into the new feature of LinkedIn Ads: Predictive Audiences. Here are the key discussion points:

    1. Introduction to Predictive Audiences:

      • Predictive Audiences are replacing the traditional lookalike audiences on LinkedIn.
      • They dynamically update and allow more control over audience matching using a slider.

    2. Testing Predictive Audiences:

      • AJ shares insights from his tests comparing seed lists with predictive audiences.
      • He highlights a significant drop in audience size when applying specific targeting criteria.

    3. Performance Insights:

      • Despite smaller audience sizes, predictive audiences showed higher click-through and conversion rates compared to standard audiences.
      • Discussion on how predictive audiences might be leveraging LinkedIn’s AI to focus on intent signals rather than traditional targeting facets.

    4. Audience Composition Analysis:

      • Comparison of job functions, company sizes, and industries between seed lists and predictive audiences.
      • Notable shifts in audience composition, with predictive audiences often deviating significantly from the original seed list.

    5. Listener Interactions:

      • AJ reads a positive review from a listener, highlighting the impact of the podcast.
      • Encouragement for listeners to leave reviews, join the LinkedIn Ads Fanatics community, and participate in discussions.

    6. Practical Tips:

      • Recommendations for setting up predictive audiences with clean seed lists and appropriate guardrails.
      • Advice on leveraging audience insights for better campaign performance and understanding.

    Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support.

    Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ’s DMs are open for any inquiries and suggestions.

    Listeners interested in advanced LinkedIn Ads strategies and real-world performance data will find this episode particularly insightful.

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 141
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    22 m
  • LinkedIn Ads Dwell Time: What it is and how to benchmark your traffic - Ep 140

    LinkedIn Ads Dwell Time: What it is and how to benchmark your traffic - Ep 140
    Jul 19 2024
    Show Resources: Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into the newly introduced metric, dwell time, and explores its implications for LinkedIn advertisers. AJ provides an in-depth analysis of what dwell time is, how it’s measured, and shares valuable benchmarks to help you understand and improve your ad performance. Key Discussion Points: Introduction to Dwell Time: Explanation of what dwell time is: the average time viewers spend on your ad before scrolling or clicking.Importance of dwell time in measuring ad engagement and its role in the "attention economy." New LinkedIn Features: Introduction of LinkedIn's ability to sponsor newsletters.Explanation of how to sponsor both company and individual newsletters.Introduction of subscription and viral subscription metrics for tracking newsletter performance. Connected TV (CTV) Updates: Announcement of LinkedIn's connected TV frequency control.Importance of managing ad frequency to avoid viewer fatigue. Dwell Time Calculation: Detailed explanation of how LinkedIn calculates dwell time based on ad impressions with more than 50% visibility.Applicability of dwell time to various ad formats, including newsfeed ads, LinkedIn Audience Network campaigns, and connected TV. Benchmarks and Insights: Benchmark data on average dwell times for different ad formats and objectives: Newsfeed ads: 2.68 secondsLinkedIn Audience Network ads: 17.5 secondsConnected TV ads: 23.55 secondsSingle image ads: 4.76 secondsThought Leader Ads: 3-5 seconds Highest dwell time for job applicant objectives, followed by video views.Lead generation objective with the lowest dwell time at 2.7 seconds. Practical Applications: How to find and use dwell time metrics in Campaign Manager.AJ’s tips on incorporating dwell time into ad performance analysis alongside other metrics like click-through rates.AJ's thoughts on why LinkedIn may have set different dwell time thresholds for paid and organic videos. Community and Resources: Invitation to join the LinkedIn Ads Fanatics community for access to courses, expert advice, and weekly group calls.Encouragement for listeners to subscribe, leave reviews, and connect with AJ for further questions and feedback. Call to Action: Join the LinkedIn Ads Fanatics community to deepen your expertise and engage with other LinkedIn Ads professionals. Subscribe to the podcast for weekly insights, and leave a review on Apple Podcasts to show your support. Review and Connect: Listeners are invited to leave reviews, send questions or feedback via email at podcast@b2linked.com, or message AJ directly on LinkedIn. AJ’s DMs are open for any inquiries and suggestions. This episode provides understanding into the new dwell time metric and learn how to leverage it for better ad performance on LinkedIn. Show Transcript: For the full show transcript, see the show notes page here: Episode 140
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    15 m
  • LinkedIn Ads Beginner Advice - Ep 139

    LinkedIn Ads Beginner Advice - Ep 139
    Jul 11 2024
    Episode Description Show Resources: Here were the resources we covered in the episode: How to get high quality LI Ads traffic at steep discounts Ultimate LinkedIn Ads Starting Checklist Ultimate LinkedIn Ads Advanced Guide Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary Episode Title: What Do You Wish You'd Known When You First Started Advertising on LinkedIn? In this episode of The LinkedIn Ads Show, host AJ Wilcox invites experienced LinkedIn advertisers to share the insights and tips they wish they had known when they first started. The discussion is packed with advanced advice suitable for both newcomers and seasoned professionals in the LinkedIn Ads space. Key Discussion Points: Constant Testing: Dan Bebb emphasizes the importance of continuous testing and evolving campaigns to keep up with the fast-paced digital marketing landscape. LinkedIn's Unique Algorithms: Nicholas Branda highlights how LinkedIn operates like a machine, advising on the careful interpretation of audience targeting and the valuable insights from demographic reports. B2B Sales Cycles: Anthony Blatner discusses the long sales cycles in B2B marketing, stressing the importance of patience and long-term strategy. Creative and Messaging: Mario Maier advises doubling the time spent on creatives and copy, leveraging CRM sync, and focusing on retargeting for better campaign results. Ad Format Experimentation: Ava Yakub underscores the necessity of testing different ad formats and dimensions to find the most effective combinations. Higher CPL Justification: Tanner Stolte explains that higher cost-per-lead (CPL) can be justified by the quality and ROI of LinkedIn leads compared to other platforms. Bidding Strategies: Jacob Juan Carlos Lundy shares insights on proper bidding strategies to avoid overspending. Testing New Ad Formats: Rob Drummond encourages advertisers to test new formats, integrate with organic strategies, and maintain a stoic mindset when offers fail. Avoiding LinkedIn Audience Network: Muhammad Ali Shahzad and Marco Savo discuss the pitfalls of using the LinkedIn Audience Network and automated bidding suggestions. Strategic Planning and Customer Journey: Clare Williams focuses on the importance of strategic planning, behavioral psychology, and understanding the entire customer journey. Time Zone Awareness: Sarah Miller reminds advertisers to consider LinkedIn's UTC operation when planning budgets and campaign schedules. Manual Bidding Control: Jamie Taylor and Mathias Skove Onsby emphasize the value of manual bidding and the importance of frequency in ad exposure. AJ Wilcox’s Reflections: AJ shares his own learnings, such as the importance of data analysis skills in Excel and the value of community learning through shared test results. Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community for rapid learning and access to comprehensive LinkedIn Ads courses. Review and Connect: New listeners are invited to subscribe, and loyal listeners are encouraged to leave reviews on Apple Podcasts. AJ is open to questions and suggestions via email and LinkedIn. This episode provides deep insights from LinkedIn advertising experts and enhance your campaign strategies with advanced tips and real-world experiences. Show Transcript: For the full show transcript, see the show notes page here: Episode 139
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    19 m
  • LinkedIn Thought Leader Ads Strategy - Ep 138

    LinkedIn Thought Leader Ads Strategy - Ep 138
    Jul 5 2024
    Show Resources:

    Here were the resources we covered in the episode:

    Thought Leader Ads Basics

    More Efficient Thought Leader Ads Creation

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Notes: Episode Summary

    In this episode of the LinkedIn Ads Show, host AJ Wilcox tackles the challenge many B2B marketers face: transitioning the success of LinkedIn Thought Leader Ads to Company Ads.

    Here are the key discussion points:

    • Introduction: AJ highlights the common frustration of high-performing Thought Leader Ads not translating to effective Company Ads and sets the stage for strategies to bridge this gap.
    • LinkedIn Ads Updates: AJ shares recent news from LinkedIn, including proactive credits for incorrect costs in manual bidding campaigns and adjustments for double-counted EU conversions, praising LinkedIn's transparency and trust-building efforts.
    • Listener Shoutouts and Feedback: AJ acknowledges a positive review from Helly Thuy Tien, a paid media specialist from Australia, and answers a detailed question from Caressa Kuk, a lead marketer from the Netherlands, about balancing Thought Leader Ads and Company Ads.
    • Strategies for Improving Company Ads:
      • Mention the Company: Have your thought leader reference the company early in the post.
      • Call to Action: Encourage followers to also follow the company.
      • Branding: Add company logos to images or videos in Thought Leader Ads.
      • Storytelling: Use Thought Leader Ads to tell the company's founding or inspirational stories.
      • Retargeting: Create retargeting audiences from Thought Leader Ad interactions and test their effectiveness against cold audiences.
    • Optimizing Video Ads: AJ advises targeting viewers who watch at least 50% of the video for retargeting, as this indicates genuine interest.
    • Funnel Positioning: Thought Leader Ads are most effective at the top of the funnel but can also be utilized in the middle and bottom stages depending on the strategy.
    • Community Engagement: AJ invites listeners to join the LinkedIn Ads fanatics community for access to courses and group calls, and encourages feedback and questions via LinkedIn or email.

    This episode provides actionable strategies to enhance your LinkedIn Ads performance and efficiently transfer the success of your Thought Leader Ads to your Company Ads.

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 138
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    15 m
  • LinkedIn Ads Tiny Thumbnails - Ep 137

    LinkedIn Ads Tiny Thumbnails - Ep 137
    Jun 27 2024
    Show Resources:

    Here were the resources we covered in the episode:

    Tiny Thumbnail Links on LinkedIn

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 137
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    13 m
  • LinkedIn Ads: Attach Forms to Boosts - Ep 136

    LinkedIn Ads: Attach Forms to Boosts - Ep 136
    Jun 21 2024
    Episode Description

    Here were the resources we covered in the episode:

    Lead Gen Form Ads

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 136
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    9 m
  • LinkedIn Ads Ideal $3k Video Setup - Ep 135

    LinkedIn Ads Ideal $3k Video Setup - Ep 135
    Jun 14 2024

    Here were the resources we covered in the episode:

    New announcement about Pre-roll video on LinkedIn

    Which objective should you use for LinkedIn Video Ads?

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 135
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    13 m
  • Why LI Ads Costs Are Rising - Ep 134

    Why LI Ads Costs Are Rising - Ep 134
    Jun 7 2024

    Here were the resources we covered in the episode:

    LinkedIn's Help Documents on Member LocationFrequency Caps Episode

    Updated Frequency Caps Episode

    Bidding/Budgeting Revisited Episode

    Thought Leader Ads Episode

    The easiest way to launch LinkedIn Thought Leader Ads

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 134
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    21 m