Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence.

Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Run out of LinkedIn Content Ideas?
02:53 Practical Solutions for LinkedIn Content Inspiration
04:54 Products and Services
06:23 Customer FAQs
08:19 Industry Articles and Trends
10:35 Repurposing Your LinkedIn Post Greatest Hits
13:14 Behind-the-Scenes content
16:34 The Importance of Content Planning
19:17 Final Thoughts

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInContent

LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to Thought Leadership on LinkedIn
01:44 Defining Thought Leadership
03:48 The Importance of Thought Leadership for B2B Growth
06:54 Leveraging LinkedIn Profiles and Company Pages
12:13 Creating and Sharing Thought Leadership Content
13:55 Engaging with Your Community
17:43 Tracking Metrics and Analytics
19:09 Actionable Tips for LinkedIn Success
20:18 Final Thoughts

Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian

https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #ThoughtLeadership #B2B

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today.

Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction: Are You Wasting Time on LinkedIn?
00:32 Embracing LinkedIn Analytics
02:19 Navigating LinkedIn Analytics for Profiles and Pages
06:30 Understanding Post Impressions and Engagement
08:46 Exciting Announcement: Partnership with Metricool
12:39 The Importance of Audience Demographics
17:47 Reporting and Automation Tips
18:50 Actionable Tips and Final Thoughts

Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened

https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInAnalytics

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #linkedinforbusiness #LinkedInMarketing

Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.

Key moments in this episode -

00:00 Celebrating 15 Years on LinkedIn
01:06 The Early Days: Getting Started on LinkedIn
03:40 Discovering the Power of Content Creation
05:58 Building a Community and Personal Branding
08:35 Quitting My Job and Starting a Business
10:36 The Challenges of Rebranding and Niching Down
15:31 Lessons Learned and Future Plans
18:47 Final Thoughts and Words of Wisdom

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #PersonalBrand #B2BMarketing

Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.

In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.

Key moments in this episode:

00:00 The Modern Business Jungle
00:38 Refocusing on Customers
02:04 Understanding the LinkedIn Algorithm
02:34 Effective Customer Research
07:36 The Pitfalls of Automation
12:34 The Role of AI in Business
15:05 Building a Solid Foundation
16:17 Embrace Tools, Don't Replace Yourself

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #linkedinalgorithm

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.

Key moments in this episode -

00:00 Welcome and Exciting Updates from LinkedIn
00:31 Deep Dive into LinkedIn Company Pages Features
03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions
04:24 The Verdict on LinkedIn's Premium Plan for Company Pages
08:21 Exploring Additional Premium Features and Their Impact
13:12 Final Thoughts

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #CompanyPages #B2BMarketing

Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu 🦁.

The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:16 The Power of Positioning and Messaging in B2B
02:53 Understanding Positioning and Messaging
05:33 Identifying Positioning and Messaging Problems
17:13 Avoiding Common Messaging Mistakes
25:42 Leveraging Positioning and Messaging for Social Media Success
29:43 Final Thoughts and Actionable Tips

Connect with Diane Wiredu on LinkedIn - https://www.linkedin.com/in/dianewiredu/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#positioning #messaging