Reps don't care until either their customers do or they're getting paid to do it.

Better together stories are table stakes for partners.

But you better have a compelling Power Up story so that you get the chance to talk about the better together story.

Check out our sponsor Fluincy.

In this episode Adam, Aaron and Jessie explore how important it is for Partnerships to understand the entire sales process, how sellers are positioning their products to their customers so that they can translate that into a proper better together story for partners to understand and re-articulate.

In this episode our discussion carves out the differences between simply referring business and actively engaging in the co-selling together. We'll give you insights into the operational hurdles that come with defining partnerships, the significance of RevOps, and why sales initiatives should not only be replicable but data-driven. Remember, it's not co-selling if you're not sharing the load.

Finally, we put our strategist hats on to map out the alchemy of building a go-to-market strategy. Here's where we get into the nitty-gritty of why selecting your partners isn't a numbers game, but a deliberate choice meant to enhance your bottom line. You'll hear about the underestimated marathon of marketing efforts needed before sales can bloom, and why this journey, is a testament to resilience and patience. As we wrap up, we extend our gratitude for the conversations that inspire us, the colleagues who challenge and support us, and the evolving benefits that make our corporate lives a little more like home.