Episodios

  • MARKENFELD PODCAST | ON POINT WITH Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON)

    MARKENFELD PODCAST | ON POINT WITH Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON)
    Sep 12 2024

    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON)

    🎤 Talking Empowering Society:

    To which extend is E.ON shaping the way forward and how does the energy transition of the future look like?

    🎤 Talking Corporate Responsibility:

    With "It's On us - to make new energy work" you place responsibility right at the core of your new brand strategy. What does responsibility actually mean in our times of disruption - on a societal level as well as for a brand such as E.ON in particular?

    🎤 Talking Modern Brand Building:

    What does it take to build modern brands in a digital and highly dynamic environment today - and tomorrow?

    🎤 Talking Technological Change:

    How has technology changed your field of influence working within marketing and comms for more than a decade - and on agency as well as company side?

    Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)



    Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON)


    GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ.


    Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

    #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation
    Más Menos
    31 m
  • MARKENFELD PODCAST | ON POINT WITH MATHIS BOGENS (HEAD INTERNAL COMMUNICATIONS BOLT)

    MARKENFELD PODCAST | ON POINT WITH MATHIS BOGENS (HEAD INTERNAL COMMUNICATIONS BOLT)
    May 17 2024
    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Mathis Bogens, Head of Internal Communications and Employer Branding at Bolt. 🎤 Talking Vision: Bolt is all about building cities for people. How can a mobility app become the Elon Musk of urbanism? 🎤 Talking Business Model: One app, many ways to move. How many verticals and what ways of mobility do you offer? 🎤 Talking Strategy: You are the all-in-one mobility app. What is your all-in-one strategy offering the best internal communication and employee experiences? How do you drive employee engagement? 🎤 Talking Future: How will the future of mobility and cities look like? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Mathis Bogens, Head of Internal Communications and Employer Branding at Bolt. GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    31 m
  • MARKENFELD PODCAST | ON POINT WITH NADINE ESPOSITO (HEAD RISK & CONTROL RADICANT AND LONGEVITY EXPERT)

    MARKENFELD PODCAST | ON POINT WITH NADINE ESPOSITO (HEAD RISK & CONTROL RADICANT AND LONGEVITY EXPERT)
    May 10 2024
    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Nadine Esposito, Head Risk & Investment Control radicant bank* and Longevity Expert. 🎤 Talking Cross-Over from Banking to Longevity: In your daily work you identify, assess and control threats to an organization's capital, earnings and operations. What strategies should we as human beings pursue in regards to longevity and the risk-avoidance of pre-mature aging? Are there pattern in strategic consulting approaches that can be applied to both areas of your interest, from risk and investment control to a low risk lifestyle and aging control? 🎤 Talking Demographic Shift: Financial institutions face the challenge to adapt their services to an aging population. How can banks reshape their wealth management? 🎤 Talking Wealth Transfer: How can the upcoming wealth transfer between generations run smoothly? 🎤 Talking Personalization: Personalization is key. With the health status becoming an increasingly important driver for risk tolerance and the need for liquid assets, what role does risk profiling play to enable specific investment portfolio strategies reflecting individual life stages, events and preferences? Where do financial institutions get the data from? *Products only available in Switzerland at the moment. Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Nadine Esposito, Head Risk & Investment Control radicant bank and Longevity Expert. GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    31 m
  • MARKENFELD PODCAST | ON POINT WITH CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)

    MARKENFELD PODCAST | ON POINT WITH CHRISTIAN WIEGAND (HEAD OF USER DEVELOPMENT NIO)
    May 2 2024
    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Christian Wiegand, Head of User Development NIO Deutschland. 🎤 Talking Blue Sky Coming: Nio not only empowers the electric vehicle revolution, the company also empowers a joyful lifestyle for all. What are the "drives" behind Nio's unique business model and philosophy? 🎤 Talking User Development: With an increased transparency and ongoing democratization of content creation, customers are more and more taking over changing from the co-pilot to the driver's seat. To which extend are brands nowadays still able to "develop" users? 🎤 Talking Tech Competition: Tech companies are allies and competitors alike. How does co-creation look like with Tech Giants such as Google, Microsoft, Apple & Co.? 🎤 Talking Market Entry: Is it especially challenging for an Asian brand to compete in the German market - the "mothership" of automotive so to speak? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Christian Wiegand, Head of User Development NIO Deutschland. GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    32 m
  • MARKENFELD PODCAST | ON POINT WITH FELIX HARMS (CO-FOUNDER & MD TABBLER)

    MARKENFELD PODCAST | ON POINT WITH FELIX HARMS (CO-FOUNDER & MD TABBLER)
    Apr 22 2024

    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Felix Harms, Co-Founder and Managing Owner Tabbler.

    🎤 Talking Mobile Gaming: How can brands transform their messages into unforgettable (mobile) adventures?

    🎤 Talking Audience: How do I unlock the next level of brand engagement? What is the best context where and when to reach my audience?

    🎤 Talking Competition: How to win in a crowded market?

    🎤 Talking Outcome: How do mobile games produce real-world outcomes for leading consumer brands?

    Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)


    Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Felix Harms, Co-Founder and Managing Owner Tabbler.


    GET THE SUBSCRIPTION NOW: https://podcasters.spotify.com/pod/show/nahohlfeld/subscribe.

    Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

    #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    28 m
  • MARKENFELD PODCAST | ON POINT WITH MIRIAM VAN STRAELEN (PARTNER ROLAND BERGER DIGITAL)

    MARKENFELD PODCAST | ON POINT WITH MIRIAM VAN STRAELEN (PARTNER ROLAND BERGER DIGITAL)
    Apr 18 2024
    MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Miriam van Straelen, Partner Roland Berger Digital. 🎤 Talking Strategic Freedom: The complexity of ever-changing markets can limit the strategic freedom of companies. What is this strategic freedom made of today, how has strategy changed over time and how can companies embrace the volatility of their context requirements? 🎤 Talking Business Growth: How can companies use growth hacking as their new fly wheel? 🎤 Talking Human Centricity: Companies have to mold technology and human centricity together into a single powerful innovation engine. What are success factors for companies and brands to make that happen? 🎤 Talking Future of Consulting: Are huge consulting firms an "outdated model" and companies turn more and more to "digital native" independent agencies? Is there an increased tendency towards "insourcing" consulting capacities? Or is AI taking over anyways with ChatGPT writing whole business cases "in a click"? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Miriam van Straelen, Partner Roland Berger Digital. Follow-up on Spotify, Amazon, Apple, Google, Youtube, Threads, X, Whatsapp, Insta, Deezer & Co. Enjoy! Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    32 m
  • MARKENFELD PODCAST | ON POINT WITH MATTHIAS ZWINGLI (FOUNDER CONNECT AI)

    MARKENFELD PODCAST | ON POINT WITH MATTHIAS ZWINGLI (FOUNDER CONNECT AI)
    Mar 28 2024
    Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Matthias Zwingli, CEO & Founder of Connect AI. Follow-up on Spotify, Amazon, Apple, Google, Youtube, Threads, Whatsapp, Insta, Podimos & Co. Enjoy! Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    34 m
  • MARKENFELD PODCAST | ON POINT WITH MATTHIAS WACHTER (MD NEWSPACE)

    MARKENFELD PODCAST | ON POINT WITH MATTHIAS WACHTER (MD NEWSPACE)
    Mar 26 2024

    Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Matthias Johannes Wachter, Managing Director at NewSpace Initiative. Follow-up on Spotify, Amazon, Apple, Google, Youtube, Threads, Whatsapp, Insta, Podimos & Co. Enjoy! Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

    #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation
    Más Menos
    33 m