In this episode, we're thrilled to present a replay of an in-depth interview with our very own Steven Mervis, Head of Strategy at Mscsports, originally aired on 702 with host Aubrey Masango. This comprehensive discussion peels back the layers of the sponsorship world, revealing the intricate dance between brands and rights holders.

Steven demystifies the essence of sponsorship, explaining how it transcends ordinary advertising to become a strategic partnership where brands meet audiences at their most passionate moments. From leveraging emotional connections to discussing the nuances of category exclusivity, this conversation is a treasure trove of insights for anyone intrigued by the power of sponsorship.

Discover the delicate balance between commercial objectives and ethical considerations, the evolution of sponsorship measurement, and the critical role of authenticity in influencer marketing. Steven's expertise shines as he navigates through the complexities of securing sponsorships, offering valuable advice for both established entities and emerging rights holders.

Whether you're seeking to understand the sponsorship landscape or aiming to attract meaningful partnerships, this episode is a masterclass in sponsorship strategy. Don't miss out on this enlightening dialogue that could reshape your approach to sponsorship.

For more insights, read Steven's article on how small rights holders can excel in sponsorship here: https://mscsports.co.za/2024/04/24/how-small-rightsholders-can-excel-at-sponsorship/