In this episode of the SA Sponsorship Podcast, we dive into the evolving landscape of Olympic sponsorship.

We explore the complexities and opportunities of sponsoring the Olympics, from backing the main event to supporting an Olympic team, individual athletes, and broadcast sponsorship. Tune in to gain valuable insights into how these sponsorships work, their impact, and the strategies behind successful Olympic partnerships. Don’t miss this deep dive into one of the most prestigious sponsorship arenas in sports!

WE ARE BACK!!! Join us as we dive into the excitement surrounding the Euros 2024, set to kick off tomorrow!

In this episode, we explore the intricate world of sponsorships, uncovering the strategies behind the brands that power one of the biggest sporting events of the year.

From the major players to the surprising newcomers, we discuss how sponsorships shape the tournament and enhance the fan experience. Whether you're a die-hard football fan or just curious about the business side of sports, this episode has something for everyone.

In this episode, we're thrilled to present a replay of an in-depth interview with our very own Steven Mervis, Head of Strategy at Mscsports, originally aired on 702 with host Aubrey Masango. This comprehensive discussion peels back the layers of the sponsorship world, revealing the intricate dance between brands and rights holders.

Steven demystifies the essence of sponsorship, explaining how it transcends ordinary advertising to become a strategic partnership where brands meet audiences at their most passionate moments. From leveraging emotional connections to discussing the nuances of category exclusivity, this conversation is a treasure trove of insights for anyone intrigued by the power of sponsorship.

Discover the delicate balance between commercial objectives and ethical considerations, the evolution of sponsorship measurement, and the critical role of authenticity in influencer marketing. Steven's expertise shines as he navigates through the complexities of securing sponsorships, offering valuable advice for both established entities and emerging rights holders.

Whether you're seeking to understand the sponsorship landscape or aiming to attract meaningful partnerships, this episode is a masterclass in sponsorship strategy. Don't miss out on this enlightening dialogue that could reshape your approach to sponsorship.

For more insights, read Steven's article on how small rights holders can excel in sponsorship here: https://mscsports.co.za/2024/04/24/how-small-rightsholders-can-excel-at-sponsorship/