Fast fashion has sold us the idea that more is better, turning a capitalist trap into the disguise of retail therapy.

It pushes us to overconsume, promising the illusion of happiness through endless purchases of mass-produced items for short-lived trends.

But what is the actual cost of these seemingly cheap outfits, our ‘add to cart’ mentality, and who really pays the price?

The underside of the industry is far more shocking than we’re led to believe.

Sustainable fashion strives to challenge this norm through thoughtful consumption, valuing quality over quantity, supporting ethical practices, and making choices that reflect both our own values and our cultural heritage.

Why is sustainability the new sexy? And can we redefine fashion to be more conscious and compassionate?

In this episode of Sustainable Tea with Shreya, sustainable fashion influencers, Sanjana Rishi and Pallavi Singh strut their insights with Shreya Ghodawat, delving Into the reality of fast fashion, the importance of decolonising our mindset and returning to our textile roots, the power of individual choices, breaking the addiction of mindless shopping, greenwashing among brands, and the crucial role influencers can play in promoting ethical fashion.

In this episode - 00:00 -Trailer - 00:52 - Intro—Green Queen Fashionistas in the House - 07:23 - Decolonising the Culture of Sustainable Fashion in India - 15:26 Understanding Consumer Behaviour and the Addiction of Retail Therapy - 18:58 - Balancing Influencer Responsibilities with Brand Deals - 39:34 - Revisiting Hemp (indigenous) and Other Traditional Textiles - 01:00:29 - The High Cost and Impact of Fast Fashion - 01:16:08 - How to Spot Greenwashing in Fashion - 01:56:49 - Debunking Misconceptions with Conscious Choices - 02:06:34 - Support for Pallavi and Sanjana, and Advice for Shoppers

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