• Making an impact with your brand with Sujani Dwarak (Thumbtack)

  • Jun 14 2024
  • Duración: 34 m
  • Podcast

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Making an impact with your brand with Sujani Dwarak (Thumbtack)

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  • Resumen

  • Today's guest is Sujani Dwarak.

    Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:

    • You don't need fancy shoots and budgets to make an impact with a brand.
    • How to avoid false accuracy in marketing measurement.
    • How to measure brands' impact with incrementality testing.
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