• Mark Ritson on creativity, brand, and the need for better strategy

  • Jun 27 2024
  • Duración: 38 m
  • Podcast

Mark Ritson on creativity, brand, and the need for better strategy Por arte de portada

Mark Ritson on creativity, brand, and the need for better strategy

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  • Resumen

  • WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.

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