• The WARC Podcast

  • De: WARC
  • Podcast

The WARC Podcast Por arte de portada

The WARC Podcast

De: WARC
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  • Resumen

  • Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
    WARC
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Episodios
  • CMO Conversations: Why LEGO is staying true to its enduring brand DNA

    CMO Conversations: Why LEGO is staying true to its enduring brand DNA
    Jul 16 2024

    In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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    36 m
  • Mapping AI's impact on marketing teams

    Mapping AI's impact on marketing teams
    Jul 11 2024

    WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.com

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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    35 m
  • CMO Conversations: Bloomberg Media on growing news brands in volatile times

    CMO Conversations: Bloomberg Media on growing news brands in volatile times
    Jul 9 2024

    In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more.

    Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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    38 m
Marketing Economía
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