Market Proof Marketing: Home Builder Marketing Insights Por arte de portada

Market Proof Marketing: Home Builder Marketing Insights

De: Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert
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  • Resumen

  • A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
    © 2024 Do You Convert
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Episodios
  • Ep 346: Kick Them Off The Fence

    Ep 346: Kick Them Off The Fence
    Jul 25 2024
    In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.
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    56 m
  • Ep 345: Thinking Through Events

    Ep 345: Thinking Through Events
    Jul 18 2024
    In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie. Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information. Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known. In The News (21:25)Are Your Events Delivering Enough Value? (https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/)Share of Smaller Home Lots Reaches New High (https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high)Marketing muscles don't grow through familiar work (https://www.marketingweek.com/grant-mckenzie-marketing-muscles/)Things We Love - Things We Hate (44:07)Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places. Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3. Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it. Bonus Conversation (51:40)Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you.The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in. Market Proof Marketing · Ep 345: Thinking Through EventsQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 345: Thinking Through Events appeared first on Online Sales and Marketing for Home Builders - DYC.
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    55 m
  • Ep 344: The Downfalls of Automation

    Ep 344: The Downfalls of Automation
    Jul 11 2024
    In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should. Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience. Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions. Listener Questions (22:45)Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects (https://www.doyouconvert.com)REColorado Owners Oust Board Amid Plans to Sell MLS (https://www.inman.com)If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place (https://www.linkedin.com/posts/)Things We Love - Things We Hate (44:07)Jessie discusses the app Goodnotes and the perks of this software Andrew refreshed his office space, and is loving the new look and added space it provided! Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world. Market Proof Marketing · Ep 344: The Downfalls of AutomationQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 344: The Downfalls of Automation appeared first on Online Sales and Marketing for Home Builders - DYC.
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    51 m
Marketing Economía Política y Gobierno
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