Episodios

  • Ep 346: Kick Them Off The Fence

    Ep 346: Kick Them Off The Fence
    Jul 25 2024
    In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.
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    56 m
  • Ep 345: Thinking Through Events

    Ep 345: Thinking Through Events
    Jul 18 2024
    In this episode, Kevin Oakley is joined by Andrew Peek and the incredible Julie Jarnagin (who it was discovered needs a catchy nickname)! The team discusses the importance of storytelling, and dives into a remarkably relatable conversation around a spike in summertime builder events. Kevin also shares knowledge around fluid and crystallized intelligence, and the evolution of the two throughout one's career. Story Time (05:53)Julie shares a parenting bribe she approves of -- reading professional development books -- and relates it back to the importance of being able to positively impact those around you, using the book How to Win Friends & Influence People by Dale Carnegie. Andrew is looking for some new gym equipment, and is going through the painstaking process of getting quotes and comparing pricing. It made him think of what builders share is/isn't included in homes, and how detailed one should be with specs and features, including what order is the correct order to discover this information. Kevin discusses a marketer meme opportunity, resulting in some amazing advice about properly prepping for meetings and giving yourself time and space to tell stories vs. recapping what should be known. In The News (21:25)Are Your Events Delivering Enough Value? (https://www.adweek.com/resource-library/are-your-events-delivering-enough-value/)Share of Smaller Home Lots Reaches New High (https://www.nahb.org/blog/2024/07/share-smaller-lots-reaches-new-high)Marketing muscles don't grow through familiar work (https://www.marketingweek.com/grant-mckenzie-marketing-muscles/)Things We Love - Things We Hate (44:07)Julie is loving her kids spending a few weeks at their grandparents, and all of the positives that come from similar experiences in new places. Andrew has a love and a hate -- The Bear on Hulu -- having different feelings toward Season 1 and 2 than he did Season 3. Kevin gives us an update on a previous favorite -- his smart thermometer from his kids -- which is incredibly easy to use, but... kind of takes the fun out of it. Bonus Conversation (51:40)Kevin brings up Realtor.com and properties you can choose after filling out a form that you may also be interested in, that prompts an email to be sent to you.The team discusses how there is some question on the builder side around how rigorous the matching is, and the quality of leads that are coming in. Market Proof Marketing · Ep 345: Thinking Through EventsQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 345: Thinking Through Events appeared first on Online Sales and Marketing for Home Builders - DYC.
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    55 m
  • Ep 344: The Downfalls of Automation

    Ep 344: The Downfalls of Automation
    Jul 11 2024
    In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! They discuss the downfalls of automation and new technology where there is not genuine and authentic interaction, and how the human element is ever important in marketing. Other popular topics discussed include ChatGPT, the conversation around cross-selling for faster follow-up, re-engaging "ghost leads," and the apps and podcasts that are enriching the team's lives this month! Story Time (01:28)Jessie shares her car purchasing experience, particularly the less-than-impressive communications she has been receiving as follow-ups. This brings up a great point: Just because something can be automated, doesn't mean it should. Kevin brings up cross-selling, the dynamics around this strategy, and how it impacts the consumers' experience. Andrew's story time involves the application of technology, using an awkward interaction while checking out at Publix grocery store to provide food for thought for marketers and the user experience that goes along with new tech solutions. Listener Questions (22:45)Do You Believe in Ghosts? Implementing Multi-Touchpoint Strategy to Turn "Ghost Leads" Into Engaged Prospects (https://www.doyouconvert.com)REColorado Owners Oust Board Amid Plans to Sell MLS (https://www.inman.com)If ChatGPT Can Write Your Content For You, Then That Content Wasn't Worth Writing In The First Place (https://www.linkedin.com/posts/)Things We Love - Things We Hate (44:07)Jessie discusses the app Goodnotes and the perks of this software Andrew refreshed his office space, and is loving the new look and added space it provided! Kevin is really enjoying the podcast 99% Invisible about the unnoticed design and architecture that shapes our world. Market Proof Marketing · Ep 344: The Downfalls of AutomationQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 344: The Downfalls of Automation appeared first on Online Sales and Marketing for Home Builders - DYC.
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    51 m
  • Ep 343: Bringing Variety To Remarketing

    Ep 343: Bringing Variety To Remarketing
    Jul 3 2024
    In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers. Story Time (01:38)While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board?Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint. Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand.Listener Questions (33:21)Google Ends Universal Analytics July 1st: What You Need to Know (https://www.doyouconvert.com)Google Ads Now Being Mixed In With Organic Results (https://www.searchenginejournal.com)Emotional attachment could be prolonging Gen X and Baby Boomers’ moving timelines (https://www.opendoor.com)Google dropping continuous scroll in search results (https://searchengineland.com)Things We Love - Things We Hate (51:12)Kevin has really enjoyed reading In This Economy? by Kyla Scanlon, and is loving his Father's Day gift from his family. Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things! Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers. Market Proof Marketing · Ep 343: Bringing Variety To RemarketingQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 343: Bringing Variety To Remarketing appeared first on Online Sales and Marketing for Home Builders - DYC.
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    1 h y 1 m
  • Ep 342: Feeding Into Feedback

    Ep 342: Feeding Into Feedback
    Jun 27 2024
    In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D” of why people move, which are currently: Divorce, Diapers, Downsizing, Diamonds, and Death.Andrew shares a neat situation where a brand actually listened to him and made the change.Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03)The Incredible Importance of the Appointment-to-Sales MetricGoogle Ads phasing out card payments Homeowners list while buyers hang back, pushing inventory higherThings We Love Things We Hate (45:42)The Ember mug got Beth through her day.Andrew’s favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place!Jackie loved sharing Mario video games with her son.Market Proof Marketing · Ep 342: Feeding Into FeedbackQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 342: Feeding Into Feedback appeared first on Online Sales and Marketing for Home Builders - DYC.
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    58 m
  • Ep 341: Read the Room

    Ep 341: Read the Room
    Jun 20 2024
    In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie’s parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 341: Read the Room appeared first on Online Sales and Marketing for Home Builders - DYC.
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    51 m
  • Ep 340: Don't Get Comfortable

    Ep 340: Don't Get Comfortable
    Jun 11 2024
    In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage!Story Time (03:34)Sam, Jen's son, has found online sales to be tougher than he expected! Jackie had an encouraging meeting with a marketer.All the context around Benchmarks is driving Kevin crazy. The News (21:06) Instagram Photos Are Being Labeled ‘Made With AI’ When They’re Not (https://petapixel.com)Instagram confirms test of ‘unskippable’ ads (https://techcrunch.com) Top 5 Things To Focus On As Spring Selling Season Fades (https://www.builderonline.com)The number of US homes for sale is slowly returning to normal: An ‘incredible trend,’ economists say (https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/)Things We Love Things We Hate (46:04)Jen's favorite is Gardenia flowers!Kevin is loving his Lock Picking Kit.Market Proof Marketing · Ep 340: Don't Get ComfortableQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! Like and subscribe on your favorite platform!

    The post Ep 340: Don't Get Comfortable appeared first on Online Sales and Marketing for Home Builders - DYC.
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    50 m
  • Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil

    Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil
    Jun 10 2024
    Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their "Core Vitals". He explains in detail what stats they're collecting, what they are using them for and how builders can use that info to improve their websites. Kevin and Dennis get into a nerdy software discussion and Dennis gives some insight into what builders request the most.Kevin and Dennis discuss:Googles Core Vitals: Website speed, website responsiveness, visual stability, and Interstitial ads.It's about who is willing to make sure that they're website is performing as best as it can.Why builders struggle with interaction to next paint (INP). What builders request the most.The importance of structured data.Market Proof Marketing · Guest Ep: Understanding Googles Core Vitals with Dennis O'NeilQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

    The post Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m