Marketing recruiters Carly and Sarah from Macildowie join us to share their views on what employers are really looking for and how you can get ahead of the pack - whether you're just starting out or are slightly more seasoned. We discuss areas including:

• What recruiters actually do behind the scenes
• How to stand out in a competitive environment
• The impact of AI and emerging technologies

Connect with Carly or Sarah on LinkedIn to find out more about upcoming Macildowie Marketing Forum events

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Do you have what it takes to build a successful marketing agency from scratch?

Ashley Mason shares how she founded, grew and continues to develop her content marketing agency 'Dash of Social'

We discussed:

•Starting the journey: How pro-bono work and relentless networking paved the way for success.

•Building for growth: How she's built and structured a strong team as the business continues to grow

•Managing client relationships: Navigating challenging expectations and the value of clear communication.

•Growing a brand: The impact of awards like TEDx and 40 Under 40 on her career and personal brand.

•The realities of running your own business: Handling difficult clients, burnout, and ageism while trusting gut instincts.

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As Marketing Careers Uncovered hits its first birthday, our first ever guest, Sally Day return to take over as host and put me in the hot seat!

I discuss what I've learned from my guests over the past year, some of my own experiences as my career develops, how failure really is the best teacher you could hope for and the benefits of spreading your wings beyond your job description.

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Ever wondered how different it could be working in small teams with tight budgets compared to the sprawling departments of larger firms? Alexandra takes us through the realities of working in fast-paced startup environments, how she's pushed herself to progress and learned a lot about herself along the way. We discuss:

• Versatility: How Alexandra’s diverse experiences from content creation to strategic marketing have built a well-rounded skill set.
• Networking: Leveraging connections and mentors for career growth.
• Always learning: The value of staying current with industry trends and self-improvement.
• Embracing challenge: Taking on opportunities despite fear and uncertainty.
• Balancing structure and flexibility: Managing the demands of a fast-paced startup environment while maintaining personal discipline and structure.

Hosted on Acast. See acast.com/privacy for more information.

Julian's been busy tearing up Instagram and TikTok with his hot, extremely practical takes on strategy, navigating culture and getting ahead. And based on his background working with large brands and household names, he's certainly picked up a thing or two:

We sat down to discuss:

• What strategy, and strategic thinking is really all about
• Why being great at your job isn't what gets you promoted
• How artificial intelligence can help you get ahead.

Hosted on Acast. See acast.com/privacy for more information.

Stacey discusses her route into public relations, how she's progressed and rose through the ranks at Aspectus, and her work running the Aspectus Academy, an apprenticeship program focused on social mobility in the PR industry. We touched on:

• Whether PR really is just for extraverted party people?
• Why culture fit and the freedom to run with your ideas is so valuable when choosing where to work
• Learning lessons about collaborating, asking questions, and understanding different marketing channels, even when working in specialist roles

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Part two continues the conversation with Carolyn, focusing on

• Her work in crisis management, and the broader skills developed
• What candidates can learn from her experiences as a hiring manager, and how to position yourself for success
• Navigating performance management processes, especially when your goals aren't rapid progression or moving into management

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In the first of our two part episode, Carolyn takes us through her first steps and challenging her perceptions of what marketing was all about, before moving to the US - and back again - while building a successful career supporting institutions including The University of Houston, Glasgow Caledonian University and the NHS, picking up on:

• Why curiosity is an essential characteristic
• How communications is often the 'universal translator' for businesses
• Learning to manage people and teams effectively

Part 2 will continue the conversation - picking up on Carolyn's experience in crisis management, what her role as a hiring manager can teach us as candidates looking to progress and why being a manager and leading a team isn’t the only option on the table if you want to progess.

Hosted on Acast. See acast.com/privacy for more information.