Another week another great question from a listener!

And short answer, YES email marketing is still SO important!

I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?

Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!

In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.

Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal.

Yet, as humans the easiest way to connect with fellow humans is... through story!

Don't believe me?
Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredibly important part of your marketing that is missing.
(and no AI can't do this for you...)

We're exploring how personal and client stories can help businesses differentiate themselves in a crowded market by connecting on a human level - remember know one has your story! So understanding how perspective and individual experiences shape unique marketing messages is truly a game changer.

Charlotte is gifting you practical advice for integrating storytelling into content without appearing narcissistic or self-centered, and offer tips on overcoming common fears associated with sharing personal stories.

Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.

Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.

Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.

Email: charlotte@thecopyunicorn.com.au

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it...

I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business...

In this episode I am going to talk through the differences between tactical and strategic actions in marketing, highlighting the importance of not just engaging in marketing activities but understanding the 'why' behind them.

By creating a strategic plan, businesses can make informed decisions, optimise their marketing efforts, and avoid wasting time on ineffective channels.

I want to bring home the importance of research, understanding customer behaviour, and how strategic planning and how it can lead to better marketing outcomes.

Tune in for my practical advice on moving from mere tactics to effective strategic actions.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board!
Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life.
We're going to chat through the highs and lows, and everything in between.
Strap yourselves in this one is for the inspiration you didn't know you needed.

Asthaar is a brand strategist and designer specialising in crafting remarkable brands. She is the founder and CEO of Kool Studio, a Sydney-based creative hub specialising in branding and illustration.

Asthaar utilises AI to help her clients save time and improve results, offering guides and tools in her services.
She's also passionate about surfing and has a collection of illustration t-shirts to highlight and empower women in surfing.

Asthaar is actively assisting designers enhance their skills through Instagram and YouTube tutorials. She's also in the process of developing an Adobe Illustration online course.

Her ultimate goal is to help business owners achieve their dreams, build successful, long-lasting brands, and become the best version of themselves. She strongly believes that personal growth is the key to business success.

website
Instagram
Linkedin

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel?

Yep another question from you my incredible listeners, this one was:
Why are so many people confused about sales funnels?

Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action.

The importance of moving potential customers through these stages and integrating marketing activities at each level.

I also want to touch on the significance of post-sale loyalty and advocacy!

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

What happens if you dodge the numbers in your business?

Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers.

Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.

Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.

We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.

Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.

We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.

With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.

Website: https://www.justinemclean.com/

Book: https://www.justinemclean.com/book

Instagram: https://www.instagram.com/flossifiles

LinkedIn: www.linkedin.com/in/justine-mclean-business-money-expert-educator

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Another solo episode, another listener question tackled!

So how do you create consistent lead generation through social media?

I am going to tackle this question by making you think about your ideal clients purchasing behaviour...

Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest—based on where your audience is most active (and making purchasing decisions.)

Let's chat about developing a tailored strategy, practising patience for organic growth, and leveraging collaborations to expand your reach.

Whether your brand's goal is to educate, entertain, or touch hearts, a clear and concise social media strategy will drive leads and foster business success.

However all the social media in the world still needs to be integrated into a broader marketing strategy - rather than relying on it as your sole lead-generation tool.

Social media is powerful for building visibility and brand presence but should be balanced with other channels to grow your funnel and also move people through the funnel.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Is your business relying too heavily on social media?

Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront.

In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk of hacking, and emphasize the importance of owning a secure, professional platform to ensure your business thrives.

Clare's insights will challenge your perception of a website as merely an online business card and demonstrate its pivotal role in capturing and retaining potential clients.

Explore the evolution of marketing from traditional methods to today's digital strategies, and understand why a well-rounded online presence is crucial for your business's success.

We'll highlight the necessity of nurturing leads through effective email sequences and balancing your marketing efforts across all stages of the funnel.

Clare and I also discuss the pitfalls of focusing solely on social media engagement and share practical advice on how to leverage your website to enhance your marketing funnel.

Discover how a cohesive online presence, including SEO and social media, can attract both clients and potential employees while building a strong, consistent brand.

Don't miss this episode packed with valuable insights on how to harness the full power of your website for business growth.

Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.

After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.

https://www.clarewalterdesign.com.au/
https://www.instagram.com/clarewalterdesign/

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative