Your website is super important for your HR Consultancy so this week we're gonna delve into what to include on there for you to have a powerful website that delivers leads and clients on autopilot.

As such, here's what you'll discover:

• The Website Mistakes You Didn’t Know You Were Making: Discover common pitfalls that might be costing you clients without you even realising.
• The Secret to Standing Out: Learn the surprising ways positioning your HR consulting business can set you apart from the competition.
• What Your Website Says About You: Uncover the hidden messages your site sends to potential clients and how to make them work in your favour.
• From Visitors to Leads: Explore unconventional lead generation tactics that turn casual browsers into serious inquiries.
• The Art of Conversion: Find out the key elements that quietly persuade your website visitors to take action and engage with your services.

Tune in and give your website the edge it needs to drive your business forward (and a whole lot more).

And click here to grab your copy of the no-nonsense checklist that'll turn your website into a powerful lead gen machine.

Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

Unlock the Secrets to Marketing Success by Joining a Community of HR Consultants Just Like You!

Feeling stuck in your marketing efforts? Wondering how to attract more clients, generate leads, and boost your sales as an HR consultant?

If so, this podcast could be for you. Here’s a sneak peek:

• 🚀 Discover a supportive community of HR consultants who understand your struggles and are committed to helping you succeed.
• 🎯 Learn how to implement proven marketing and sales tactics with the guidance of experts.
• 💡 Access exclusive resources designed to elevate your business and personal growth.
• 🏆 Participate in monthly competitions that not only motivate but also offer exciting rewards.
• 🤝 Build meaningful connections that could lead to new opportunities, partnerships, and even clients.

The link is here if you want to join in and get access to resources, that'll put you head and shoulders above the competition.

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

In this episode, we're joined by Style Guru, Lisa Gillbe and she's on hand to share all sorts of style tips for HR Consultants.

So make sure to tune in and discover:

👉 Why what you wear is as important as what you say.
👉 The 3 things to consider BEFORE going shopping for a new wardrobe.
👉 Where to find your perfect style if you've no idea where to start.
👉 How to command respect from peers, friends and family like Angela Raynor.
👉 And, the simple but effective way to leave your Uni budget and mindset behind when it comes to what you wear.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it.

Additionally, here's what you'll discover:

• The most important thing to consider before deciding to host your own webinar.
• Whether hosting is a good idea for you as a HR Consultant and whether it'll generate leads, clients, sales and profits.
• The 3 things I'd tweak before hosting my next webinar.
• How to get half the job of creating a webinar done for you before you even start (and it has nothing to do with AI)
• When my next webinar is, and what you can do to make sure you get a ticket before they all sell out.
• What the most worrying part of hosting a webinar was (it's not something you can control either, unfortunately).
• And how a lady helped me calm down after the event without even saying a word.

So tune in to discover all this, and a whole lot more.

And click here to grab a ticket to the next event.

Timestamps:

00:00 - Introduction and episode overview
01:06 - Webinar topic: Getting more clients for HR consultants
02:26 - Preparation journey and template usage
04:50 - Refining content and rehearsal process
05:20 - Smooth execution and positive audience engagement
07:07 - Post-webinar reflections and feedback
09:02 - Overcoming nerves and audience turnout
11:03 - Recommendations for hosting webinars
12:31 - Importance of preparation and compelling calls to action
17:07 - Ensuring a good presentation environment
18:22 - Conclusion and invitation to next webinar
19:40 - Final sign-off and outro

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

In this episode you'll discover:

👉 The 5 biggest reasons why you're stuck in feast or famine - and what the solutions are.
👉 What you need to do every day in order to run a successful HR Consultancy (and I bet you aren't doing it yet...)
👉 Why posting on LinkedIn isn't marketing - and what you should do instead.
👉 How to turn leads into clients repeatedly and consistently - without being salesy or pushy.
👉 And, the 24/7 solution you can access to destroy your marketing, sales and copywriting woes forever and ever.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - Here's that script you can use to get LinkedIn recommendations from everyone you work with - even those duck and dive every time you try and contact them.

Timestamp:
**00:00 - 01:07** - Introduction: Overview of the episode.
**01:07 - 01:39** - Personal Update: Webinar success and mailing list invitation.
**01:39 - 03:08** - Issue 1: Lack of Leads.
**05:45 - 09:35** - Issue 2: Client Acquisition.
**09:35 - 13:39** - Issue 3: Marketing Challenges.
**13:39 - 17:52** - Issue 4: Pricing Strategies.
**17:52 - 20:48** - Issue 5: Client Retention.
**20:48 - 22:05** - Conclusion and Final Thoughts.

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

In this episode you'll discover:

👉 Why you need to write compelling copy if you ever want businesses to hire you.
👉 The 12 simple tips you can plug-in to your copywriting immediately.
👉 What the author of the book, "Sapiens" said about stories that you can use to generate leads and clients for your HR Consultancy.
👉 Why you should use the phrase, "so that you" when writing about the benefits of your services.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.


Timestamp:
**00:00** Welcome to *Marketing Made Easy for HR Consultants*
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips
**20:19** Thanks for Listening: Leave a Review
**20:34** Final Thoughts: Get Marketing!

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

One thing I hear repeatedly from HR Consultants is their struggle with lead generation.

And that’s completely understandable.

After all, no HR Consultant went into self-employment so they could work in marketing.

But unfortunately, all business owners have to do their own marketing.

And that includes HR Consultants.

See, without marketing, there’s no sales - and without sales, there’s no business.

It’s that simple really.

But marketing isn’t that simple, unfortunately.

There’s loads to think about…

Posting on LinkedIn, DMs, lumpy mail, podcasting, email marketing, signature offers, retainer deals, etc. etc.

The list goes on.

And just when you think you’ve finally understood marketing, something comes along to challenge your thinking again.

So, what’s the solution? How can you understand what you should be doing?

Well, the solution is actually a lot more simple than you might it is.

⏰ In fact, you can find out in less than 2 minutes.

What's the solution?

👩‍🏫 Well, it's a simple marketing quiz made specifically for HR Consultants.

📊 In this quiz, you’ll answer 18 simple Yes or No questions and get unparalleled insight into your marketing activities.

You’ll discover…

What you’re doing well… what you could be doing better… and what you’re completely overlooking in your marketing activities.

So you'll understand what to change, what to continue and what to tweak so you get more leads, clients, sales and profits.

This simple quiz really is the easy step you can take to understand what needs to change in your business. 🚀

However, if you’re 100% happy with your business right now, then don’t worry about it.

Keep doing what you’re doing.

But if you're not 100% happy… if there’s a nagging thought in your head that you could be doing “more” but you aren’t sure “what” then this quiz could be the answer for you.

It’s simple… it’s free… and it’s specifically for HR Consultants. 🙌

So check it out now.

And if you have any Qs you know where I am.

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...

In this episode you'll discover:

👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.


Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.

1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.

2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.

3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...