Episodios

  • Episode 39 | Peloton, Voting and Quibi

    Episode 39 | Peloton, Voting and Quibi
    Dec 15 2020
    • Peloton Taps Beyonce For Multi-Year Partnership
    • 2020 Elections and the Power of Black and Latino Voters
    • ‘This is proof’: Biden’s win reveals power of Black voters
    • Black Voters Helped Deliver Biden a Presidential Victory. Now What?
    • What the 2020 election reveals about Latino voters
    • Quibi Is Shutting Down Barely Six Months After Going Live



    Hosted on Acast. See acast.com/privacy for more information.
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    26 m
  • Episode 40 | “You Love Me”

    Episode 40 | “You Love Me”
    Nov 20 2020

    Mike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenry


    Possibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people.


    The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthrough content like this.


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    32 m
  • Episode 36 | Merch – Everybody’s Doing It

    Episode 36 | Merch – Everybody’s Doing It
    Oct 1 2020

     Patagonia “Vote The Assholes Out”

    The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags

    • See article here

     

    Travis Scott Brand Collaborations

    A Timeline of Travis Scott's Brand Collaborations

    • See article here

     

    Creating Your Own Entrepreneur Merch

    Amazon Merch, Printful, Shopify and Garage Full of Boxes


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    31 m
  • Episode 34 |Throw it in the Bag, Retail in the Age of Covid

    Episode 34 |Throw it in the Bag, Retail in the Age of Covid
    Sep 15 2020

    o   The Pandemic is Rewriting the Rules of Retail

    o   Will Covid-19 Kill The Drop Model Forever

    o   Stores are misusing background music (Rolling Stones)


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    31 m
  • Episode 33 | The Big Screen and Home TV Capturing Attention During Summer 2020

    Episode 33 | The Big Screen and Home TV Capturing Attention During Summer 2020
    Sep 1 2020
    • Beyoncé’s Black is King
    • Disney’s $30 Mulan Experiment Shames Music’s Timid Pricing Models

    • Movies
    • AMC Reopening with Enhanced Safety Measures
    • Unhinged scores $4M in Win in Box Office Reopening
    • Where to catch Tenet
    • Lovecraft Country
    • Blockbuster Sleepover collab with Air BNB



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    34 m
  • Episode 35 | Mamba Week, NBA Boycotting & Social Justice in Sports

    Episode 35 | Mamba Week, NBA Boycotting & Social Justice in Sports
    Aug 27 2020
    • Mamba Day/Week 
    • Sports and Reactions to Social Justice
    • Lions Cancelling Practice
    • NBA Boycotting Playoff Games
    • Washington Football Team with their first Black President



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    37 m
  • Episode 32 | Brand Innovators Live Panel on Marketing While Black

    Episode 32 | Brand Innovators Live Panel on Marketing While Black
    Jul 13 2020



    Join Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion:

    • D&I approaches within companies
    • Words of advice for allies having conversations with black colleagues
    • Perspective on how to approach marketing in response to BLM



    Hosted on Acast. See acast.com/privacy for more information.
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    41 m
  • Episode 31 | Probably the First of Many BLM Episodes (well not really the first)

    Episode 31 | Probably the First of Many BLM Episodes (well not really the first)
    Jun 26 2020
    Brands boycotting FacebookWhy This Facebook Boycott Is Differenthttps://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/“We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek.Other brands that have signed on include:REIPatagoniaEddie BauerCanadian outdoor clothing brand Arc’teryxRecruiting company UpworkHollywood studio Magnolia PicturesIce cream maker Ben & Jerry’sClothing designer Eileen FisherVerizon wireless provider VerizonBen and Jerry’s articlehttps://adage.com/article/cmo-strategy/more-brands-including-ben-jerrys-and-eddie-bauer-join-facebook-boycott/2263581Patagonia’s article https://adage.com/article/news/patagonia-rei-join-facebook-boycott-and-tiktok-users-say-they-trolled-trumps-rally-monday-wake-call/2263091Should Black players return to the NBA : Geoff McHenry Why Everyone Is Wrong About The NBAhttps://medium.com/@geoffmchenry/why-everyone-is-wrong-about-the-nba-b567587ce89How Will the Biggest Absences From Orlando Impact the NBA’s Stretch Run?https://www.theringer.com/nba/2020/6/25/21302345/nba-restart-orlando-absences-coronavirusNASCAR Hate Crime on Bubba WallaceBubba Wallace didn't suffer a hate crime. NASCAR still has a problemhttps://www.cnn.com/2020/06/23/opinions/bubba-wallace-nascar-fbi-investigation-williams/index.htmlIf you have time this clip is worth watching https://www.youtube.com/watch?v=0ZpAfh5EUwwAgencies response to Black Lives Matter: YesWPP articlehttps://adage.com/article/agency-news/wpp-commits-30-million-over-next-three-years-combat-systemic-racism/2262506Rosa Park agency controversyhttps://adage.com/article/agency-news/rosapark-founders-say-they-are-reconsidering-paris-agencys-name-light-recent-backlash/2263861Lifting Corporate Hiring Freeze Commentary from the misfits Hosted on Acast. See acast.com/privacy for more information.
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    45 m