Welcome to the first episode of The Freedthinker, a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition. Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com

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We are delighted to welcome today’s guest! Our first episode is a special episode. We originally filmed the series in Summer 2024 and were planning to launch in October 2024, but everything was put on pause after the October 7th pogrom massacre in Israel - all of our efforts went into “war footing”, supporting family and friends in Israel. Freedthinking projects turned towards community support, and the podcast launch was delayed.

As such, this new first episode was filmed in January 2024, where we speak with Israeli-American entrepreneur Leron Kornreich, where we discussed:

How are marketing techniques being used by Israel?
What marketing lessons can be learned?
How can we apply these principles to small businesses?

ABOUT LERON:
Leron Kornreich is the founder of Si14 Global Communications - a global PR agency specializing in high tech. The agency has launched about 100 tech startups and expanded the brand recognition of numerous established companies. Before establishing Si14 Global Communications, Leron spent 10 years as a television news reporter and producer covering breaking news in NY, NJ and Connecticut. She has also written articles for prestigious publications, including Time magazine, The Washington Post, The Star Ledger and Fast Company.


Many of the agency's clients are Israeli tech firms so Leron has a very good sense of how the current situation is impacting Israeli tech and, as a former reporter, she has insights into the way the media is covering the war.

Discover more about Leron: https://www.si14global.com/our-team

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed