Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?”

You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The trick is knowing what to track to know if you even got a return on investment from these events.

And that's exactly what we're diving into on today's podcast. How to track your event ROI. And in a way that is not complicated or time-consuming or requires a program that costs hundreds or more a month to gather the info!

Listen to this episode to learn more about:

• Tracking ROI: It’s not as scary as it sounds and there are ways to keep it simple with a system to make the tracking easier.
• What to Track: Your goals are your guide. Learn the role they play in what to track and how to identify what metrics to track for events which are typically one of 3 main types.
• The Long Game of ROI: It is not just for today – Understand why long-term tracking is essential for seeing the full impact of your event participation.

Ready to stop guessing and start knowing whether those events and conferences are worth going to? Tune in this episode and make those numbers work for you and guide you toward more success with your practice or business.

Be sure to check out the shownotes page to grab the free stats tracking template to get you started - http://marketingyourprivatepractice.com/108

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In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia.

Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her commitment to enhancing the lives of seniors through companionship and enrichment is heartwarming, and her story is a big part of her motivation to become a business owner.

This is a must-listen for anyone looking to deepen their connection with potential clients. We discuss the importance of authenticity in marketing and how sharing personal stories can help you connect with and attract more clients.

Listen in to learn the critical lessons from the episode, which include:

• Why understanding your ideal client's problems is the cornerstone of effective marketing.
• Ways to tailor your marketing message to resonate with your ideal clients.
• How to weave your personal story into your marketing to connect on a deeper level, especially when it's tied to your business's "why."

A personal note from Kathy C: I was truly moved by Camryn's dedication to improving the lives of seniors and their caregivers, highlighting the profound impact of aligning business goals with personal values.

This episode is a powerful reminder that our most potent marketing tool is often our own authentic story. Don’t miss it. Camryn's story will inspire you to create marketing content that connects with your own clients in a more meaningful way.

You can find links to connect with Camryn and other resources, including how to book your own free marketing review, on our shownotes page at http://marketingyourprivatepractice.com/107

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place.

And FYI this approach is NOT just for paid speakers!

So, if you’ve ever felt like you're not getting much out of any speaking opportunity you have had - you are not alone! Many businesses struggle with this, and even more so because speaking in front of a group is one of the top fears people have. When you are terrified, being strategic is a challenge.

But there's a better way to ensure you know exactly how to make your time speaking to any size group really count. Click play to hear 12 ways you can do this for your next opportunity to speak in front of a group - paid or not!

Here are the top three lessons you'll learn by tuning in:

1. How understanding the event rules for speakers & the audience should guide your speaking content

2. Why you must always plan for more than just your PowerPoint content for a speaking gig.

3. The most important aspects of any speaking opportunity, which most people forget! (These help you get more leads and clients from that speaking opportunity)

The key is to approach your speaking engagements with a plan. So, if you're ready to make your next speaking event a success, hit play and let's get started!

There are several resources I mentioned, and you can find them online at http://marketingyourprivatepractice.com/106

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!