Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?”

You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The trick is knowing what to track to know if you even got a return on investment from these events.

And that's exactly what we're diving into on today's podcast. How to track your event ROI. And in a way that is not complicated or time-consuming or requires a program that costs hundreds or more a month to gather the info!

Listen to this episode to learn more about:

• Tracking ROI: It’s not as scary as it sounds and there are ways to keep it simple with a system to make the tracking easier.
• What to Track: Your goals are your guide. Learn the role they play in what to track and how to identify what metrics to track for events which are typically one of 3 main types.
• The Long Game of ROI: It is not just for today – Understand why long-term tracking is essential for seeing the full impact of your event participation.

Ready to stop guessing and start knowing whether those events and conferences are worth going to? Tune in this episode and make those numbers work for you and guide you toward more success with your practice or business.

Be sure to check out the shownotes page to grab the free stats tracking template to get you started - http://marketingyourprivatepractice.com/108

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In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia.

Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her commitment to enhancing the lives of seniors through companionship and enrichment is heartwarming, and her story is a big part of her motivation to become a business owner.

This is a must-listen for anyone looking to deepen their connection with potential clients. We discuss the importance of authenticity in marketing and how sharing personal stories can help you connect with and attract more clients.

Listen in to learn the critical lessons from the episode, which include:

• Why understanding your ideal client's problems is the cornerstone of effective marketing.
• Ways to tailor your marketing message to resonate with your ideal clients.
• How to weave your personal story into your marketing to connect on a deeper level, especially when it's tied to your business's "why."

A personal note from Kathy C: I was truly moved by Camryn's dedication to improving the lives of seniors and their caregivers, highlighting the profound impact of aligning business goals with personal values.

This episode is a powerful reminder that our most potent marketing tool is often our own authentic story. Don’t miss it. Camryn's story will inspire you to create marketing content that connects with your own clients in a more meaningful way.

You can find links to connect with Camryn and other resources, including how to book your own free marketing review, on our shownotes page at http://marketingyourprivatepractice.com/107

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Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place.

And FYI this approach is NOT just for paid speakers!

So, if you’ve ever felt like you're not getting much out of any speaking opportunity you have had - you are not alone! Many businesses struggle with this, and even more so because speaking in front of a group is one of the top fears people have. When you are terrified, being strategic is a challenge.

But there's a better way to ensure you know exactly how to make your time speaking to any size group really count. Click play to hear 12 ways you can do this for your next opportunity to speak in front of a group - paid or not!

Here are the top three lessons you'll learn by tuning in:

1. How understanding the event rules for speakers & the audience should guide your speaking content

2. Why you must always plan for more than just your PowerPoint content for a speaking gig.

3. The most important aspects of any speaking opportunity, which most people forget! (These help you get more leads and clients from that speaking opportunity)

The key is to approach your speaking engagements with a plan. So, if you're ready to make your next speaking event a success, hit play and let's get started!

There are several resources I mentioned, and you can find them online at http://marketingyourprivatepractice.com/106

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At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor.

Whatever role you have … your 'event goal' often focuses on getting new leads and making sales.

But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales. Sometimes the actions you do take… can be the worst things you could ever do at your booth!

Instead, I want you to know the event marketing strategies and actions that help you do things like:

• Get a jump in email subscribers on your list (New leads!)
• Earning revenue at the event that more than covers the fee you paid to book the booth.
• Growing your business from revenue earned months and even years to come from the contacts made at that booth.

All of this is possible when you follow these 10 simple marketing strategies - action steps to take - that help you get that elusive ROI from your time and money invested in booking a booth at a conference or event.

Listen in to learn these steps so you never have that “Post-Event Regret” feeling of having wasted your investment in money and time! You might even find yourself boosting that ROI much more than you imagined possible.

Hit play to learn the 10 ways you can kickstart that boost in ROI and change the results you get from those events you participate in - especially as a sponsor or exhibitor.

You’ll also hear some success stories of how this worked for others… and do not miss the epic action one of Kathy’s past clients did with their booth at an HR event. It was brilliant and sooo memorable.

You can find the resources mentioned on our shownotes page at http://marketingyourprivatepractice.com/105

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If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn’t I remember to…”

Or maybe you wonder if your time at the event was even worth it… then this episode is for you.

Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result.

There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them - you want a good return on your investment for your time and, sometimes money invested by going to any events.

Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!

Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend.

Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104

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Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience.

One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenue to that event and it continues to grow every year.

Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either. The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine.

One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor.

There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events. Some have had phenomenal results. Some didn’t even realize they were having results til we analyzed what happened.

Be sure to hit play and listen in to learn the 3 key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103

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Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!)

If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website. You will discover ways to transform this neglected website page into a client-booking machine.

Yes, what I’m saying is there are steps you can take to make sure that more visitors see that form and actually complete that contact form and reach out to you. = MORE CONSULTS!

Listen in to find out how you can transform your own contact page so that it works efficiently to bring in more consults - potentially multiple requests every day, which is what happens with my clients when they make these changes.

In this episode, we cover:

• Optimizing your contact page to invite more conversions to book a consult (I’ve rarely seen a contact page that was booking more consults than it was losing leads!)
• Setting up the contact form to minimize spam and target ideal clients (This will ensure you don’t get all sorts of tire-kickers wasting your time)
• Ways to ensure you never miss a consult request from your website (It happens more than you realize!)

It's not just about having a page with a contact form; it's about optimizing and using this page to get MORE people to fill out that form and contact you.

More Consults are the Path to More Clients!

Grab the Free Guide of the 10 steps to optimize your contact page here - https://www.pepperitmarketing.com/contactpage

You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/102

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In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.

It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it!

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button!

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101

Click here to send Kathy a text message about this Episode

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~ Thanks for Listening!