In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly.

The conversation concludes with a discussion on the rule of three in marketing and the power of simplicity in sales funnels.

Takeaways

• Start with the end in mind and align your lead magnet with your ultimate offer.
• Experiential lead magnets, such as video series and live events, can build trust quickly.
• Offering value for free can showcase expertise and increase the likelihood of conversion.
• Building trust and credibility is essential in the buyer's journey.
• Focus on solving the prospect's problem rather than personal connection.
• Shorten the sales funnel by being present and interacting with prospects. Experiential lead magnets, such as live events or interactive webinars, can be highly effective in building trust with potential clients.
• Lead magnets should provide valuable and specific information that can't be found elsewhere, rather than generic content.
• Landing pages should be simple and easy to navigate, with a clear value proposition and a prominent form for visitors to fill in.
• The rule of three is a powerful psychological principle in marketing, and simplicity is key in creating effective sales funnels.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com