1. Tricia didn’t plan to lead social media—she just raised her hand. Now she’s making a huge impact! Her story proves that passion and heart can take you far, even when you’re figuring things out as you go.
   
   
2. No formal training? No problem. Hear how Tricia self-taught her way to success—with lots of sticky notes. If you’ve ever felt unqualified, her journey will remind you that curiosity and commitment go a long way.
   
   
3. From overwhelm to confidence, Tricia shares how trial and error, along with a few Canva hacks, changed everything. She’s honest about the struggles and the small wins that built her into the communicator she is today.
   
   
4. You’ll love her real talk on feedback, slowing down, and why it’s OK not to have all the answers (yet). Tricia reminds us that giving ourselves grace is just as important as giving it to everyone else.

SPECIAL GUEST

Tricia Johnson

Social Media Content Creator

Blaine School District, Washington

Email: tjohnson@blainesd.org

Website: https://www.blainesd.org

Facebook: https://www.facebook.com/borderitepride

Instagram: https://www.instagram.com/blainesd503/

USEFUL INFORMATION

• Tricia’s examples:
  • Impact video post from mock car crash
  • Alert post to community about distracted & impaired driving event
• Want to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. My friend Brian Bridges is back—and this time, he’s sharing a solution that will seriously save your sanity when it comes to registrations. Camp Simple is the answer we’ve all been waiting for!
   
   
   
2. Whether it's a cheer clinic, science camp, or t-shirt sale, this platform takes care of it all—forms, payments, waivers—so your staff can focus on the fun, not the forms.
   
   
   
3. Say goodbye to messy Google Forms and Venmo links. Camp Simple creates a polished, easy-to-share registration page that makes you look like a rockstar communicator.
   
   
   
4. Trust me—once you see how easy it is, you’ll want to tell your whole staff. Head to campsimple.net and share it with your coaches, teachers, and club leaders today!

SPECIAL GUEST

Brian Bridges

Director of Communications at Lake Hamilton, Owner of Camp Simple

Lake Hamilton School District & Camp Simple, Arkansas

Email: brian.bridges@lhwolves.net

Connect with Brian on Facebook

Connect with Brian on Instagram

Websites:

• https://campsimple.net/
• https://www.lhwolves.net/

USEFUL INFORMATION

• Order your copy of my book, Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Hear how Jordan Ziemer and Kaitlin Paonessa made bold career pivots into school PR — and discover what finally made their work feel truly meaningful. Their paths are different, but their purpose is shared.
   
   
2. Feeling overwhelmed or unsure in your role? You’re not alone. This honest convo dives into burnout, impostor syndrome, and how to find support (even if you’re a team of one).
   
   
3. Packed with real talk and ready-to-use advice: Learn how to be coachable, set boundaries, and ask the right questions before tearing anything down — literally or figuratively.
   
   
4. You’ll leave with fresh inspiration and specific tools — like how your Enneagram type might shape your PR style, why celebrations matter most on social, and how to build your professional community.

SPECIAL GUESTS

Dr. Jordan Ziemer

Executive Director of Communications

Abilene ISD, Texas

Email: jordan.ziemer@abileneisd.org

X: @jordanziemer

LinkedIn: https://www.linkedin.com/in/jordanziemer/

Kaitlin Paonessa

Assistant Director of Communications

Abilene ISD, Texas

Email: kaitlin.paonessa@abileneisd.org

LinkedIn: https://www.linkedin.com/in/kpaonessa/

Website: https://www.abileneisd.org/

Facebook: https://www.facebook.com/abileneisd

Instagram: https://www.instagram.com/abileneisd

LinkedIn: https://www.linkedin.com/company/abileneisd

YouTube: https://www.youtube.com/@abileneisdtx

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Scott Gordon, a 25-year veteran in education, shares how diving into social media transformed his role—and reignited his passion for leadership.
   
   
   
2. Learn how Scott, with zero prior social media experience, became a consistent and confident storyteller for his school.
   
   
   
3. Discover the impact of splitting athletic and school pages—and how it spotlighted more than just sports.
   
   
   
4. Hear how one small-town principal uses everyday moments, history, and humor to authentically connect with his community.

SPECIAL GUEST

Scott Gordon

Principal

Regional School Unit 34, Maine

Email: scott.gordon@rsu34.org

Website: https://www.rsu34.org/o/oths

Facebook: https://www.facebook.com/OTHSCoyotes/

Instagram: https://www.instagram.com/othscoyotes/

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. From educator and parent to PR pro - Sandy Sutty shares how her personal connection to the school fuels her storytelling.
   
   
   
2. Showing up for students is Sandy’s not-so-secret weapon to building authentic, engaging social content.
   
   
   
3. Want to grow your followers fast? Sandy breaks down her 14K+ follower jump with a simple, strategic content plan.
   
   
   
4. Discover how she taps into student interns, QR codes, and the addition of Class Intercom to make content collection fun and sustainable.

SPECIAL GUEST

Sandy Sutty

Admissions Marketing and Communication Manager

Salesianum School, Delaware

Email: ssutty@salesianum.org

Website: https://www.salesianum.org/

Facebook: https://www.facebook.com/Salesianum

Instagram: https://www.instagram.com/salesianumschool/

X: https://x.com/Salesianum

LinkedIn: https://www.linkedin.com/school/salesianum-school/

Threads: https://www.threads.com/@salesianumschool

USEFUL INFORMATION

• Short video Reel of Jerome cleaning the floor
• Viral post of the Speak Your Mind Challenge with Principal Father Beretta
• Join the wait list for our Social Media for Schools Retreat in Stillwater, MN
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success!
   
   
   
2. Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus.
   
   
   
3. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s.
   
   
   
4. Learn why Meghan prioritizes clarity of purpose—driving enrollment and community pride—to guide every social media decision.

SPECIAL GUEST

Meghan Weaver

Director of Marketing and Communications

St. Martin’s Episcopal School, Louisiana

Email: meghan.weaver@stmsaints.com

Website: https://www.stmsaints.com

Facebook: https://www.facebook.com/stmsaintsla/

Instagram: https://www.instagram.com/stm_saints/

USEFUL INFORMATION

• Open microphone interview - click to watch!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

1. Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.
2. Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!
3. You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.
4. We also spend time exploring how Grand Island Public Schools organized their social media accounts across 18 schools, using Class Intercom to streamline strategy and boost engagement.
   
   
   

SPECIAL GUEST

Mitchell Roush, M.A.

Communications & Marketing Director

Grand Island Public Schools, Nebraska

Email: mroush@gips.org

X: @MitchRoush

LinkedIn: https://www.linkedin.com/in/mitchroush/

Website: https://www.gips.org/

Facebook: https://www.facebook.com/GrandIslandPublicSchools

Instagram: https://www.instagram.com/gipublicschools/

LinkedIn: https://www.linkedin.com/company/grand-island-public-schools/

USEFUL INFORMATION

• "Cell Phone Free" initial communication
• "GISH Going Cell Phone Free" - GIPS Cast podcast episode
• Cell Phone Expectations Flyers (English & Spanish)
• NSPRA link with all details, including RPIE process, for Golden Achievement Award
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.
2. Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.
3. Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.
4. Kimberly’s final social media tip will change how you approach engagement: It’s time to take a look at what’s resonating with your audiences and hit the new school year with what works!

SPECIAL GUEST

Kimberly Garcia

Digital Marketing Coordinator

San Antonio Independent School District (SAISD) Foundation, Texas

Email: kgarcia10@saisd.net

Website: https://www.saisdfoundation.com

Facebook: https://www.facebook.com/saisdfoundation

Instagram: https://www.instagram.com/saisdfoundation

LinkedIn: https://www.linkedin.com/company/saisd-foundation/

USEFUL INFORMATION

• SAISD Newsletters
• K12PRtip Blog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com