1. Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district’s visibility in Wisconsin, reaching thousands daily for free.
2. Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district.
3. Branding Basics: Kate shares simple steps for schools beginning to think about branding and its significance.
4. Storytelling Success: Discover two of Kate’s favorite stories from the 2023-2024 school year, complete with examples of successful posts.

SPECIAL GUEST

Kate Brown

Director of Marketing and Communications

Waterford Union High School and Waterford Graded School District, Wisconsin

Email: kbrown@wuhs.us

Twitter: @dabnkat

Website: https://www.wuhs.us

Facebook: https://www.facebook.com/WaterfordUnionHS/

Instagram: www.instagram.com/waterfordunion

Twitter: https://twitter.com/WaterfordUnion

LinkedIn: www.linkedin.com/school/waterford-union-high-school

USEFUL INFORMATION

• Before & After Branding Examples
• District Branding Kit
• Elementary 1-page Branding Guide
• Youth Leadership Forum
  • Facebook Post
  • Website Post
• Senior Citizen Brewer Cook Out Facebook Post
• Senior Citizen Tech Help
  • Facebook Post one
  • Facebook Post two
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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www.SocialSchool4EDU.com

Educator burnout is reaching critical levels across K12 settings, underscoring the urgent need for effective health and wellness strategies. Join us as we speak with Alexis Overstreet, LCSW, a dedicated psychotherapist who empowers educators and schools to tackle these challenges head-on.

• Unpack the Effects: Dive into the common physical and emotional side effects of stress, overwhelm, and trauma in educational environments.
• Practical Solutions: Discover three actionable strategies to mitigate these effects, complete with a step-by-step guide to integrate these methods into your daily routine seamlessly.
• Impact Others: Learn how to apply these insights and strategies within your school or organization, fostering a healthier, more supportive educational environment.

SPECIAL GUEST

Alexis Overstreet, LCSW

CEO, Founder, Therapist, Wellness Coach

Metaspace Wellness, North Carolina

Email: alexisoverstreet1@gmail.com

Website: https://www.metaspacewellness.com

Facebook: @alexis.overstreet

Instagram: @hey.alexis.o

LinkedIn: https://www.linkedin.com/in/alexis-overstreet/

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

In this episode, you'll discover:

1. Best Practices for School Communication - Start the school year strong with expert strategies from Brian, who brings 10 years of experience in school PR.
2. How to Engage Your Audience with Real Stories - Learn about Brian's innovative system for gathering over 2,000 stories from staff, enhancing engagement and content richness.
3. The Power of QR Codes in Communication - Discover how QR codes can revolutionize your print materials, making updates seamless and accessible.
4. Essential Pre-School Year Staff Discussions - Brian outlines crucial communication topics to cover with your staff before the school year begins, ensuring everyone is on the same page.

SPECIAL GUEST

Brian Bridges

Director of Communications and Public Relations

Lake Hamilton School District, Arkansas

Past-President of ArkaNSPRA

Email: brian.bridges@lhwolves.net

Website: https://www.lhwolves.net

Facebook: https://www.facebook.com/LHSDWolves

Instagram: https://www.instagram.com/lhsd_wolves/

Twitter: https://twitter.com/LHSD_WOLVES

USEFUL INFORMATION

• Back to School Mailer
• Interview tips for athletes
• Website link with branding details
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

In this episode, you'll discover:

1. Understanding the Need: Insights into Richfield Public Schools’ approach to identifying a communication platform that meets the needs of families, staff, and students.
2. Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform.
3. Overcoming Challenges: Learn from the good, the bad, and the challenging aspects of their March 2023 rollout.
4. Assessing Success: Discover why Jennifer and Laura believe their rollout was successful and the key factors that contributed to this achievement.
5. Future Planning: Stay tuned for valuable social media tips to enhance your storytelling in the 2024-2025 school year.

SPECIAL GUESTS

Jennifer Valley

Director of Marketing

Richfield Public Schools, Minnesota

Email: jennifer.valley@rpsmn.org

Laura Hrad

Digital Communications Specialist

Richfield Public Schools, Minnesota

Email: laura.otterness@rpsmn.org

Website: https://www.richfieldschools.org

Facebook: @RPS280

Twitter: @Richfield280

Instagram: @richfield280

LinkedIn: https://linkedin.com/school/richfield-public-schools

Email questions to socialmedia@rpsmn.org or visit their website and hit the “I have a question” link at the bottom of any page!


USEFUL INFORMATION

• Survey Examples from Richfield
• Sign up for my FREE Summer Book Club - Register here!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Summer is here, and I know you are already thinking about next school year! Let’s set you up for success with five pro tips to help boost your social media game next year.
2. Today, I’ll break down five tasks or projects and provide supporting resources to help you complete them.
3. Have questions? I’m always available. I’m also excited to invite you to a free professional development series starting this month! Listen to the end to learn more.

Email: andrea@socialschool4edu.com

Follow Andrea on Twitter/X: @andreagribble

Website: www.socialschool4edu.com

Facebook: https://www.facebook.com/socialschool4edu

USEFUL INFORMATION

• All resources on 5 pro tips are located here.
• Sign up for my FREE summer book club here!
• Join the FREE Facebook group - The K12 School PR and Communications Community
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
  • Orders of 10 or more receive a quantity discount. Learn more on my website!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

www.SocialSchool4EDU.com

In this episode, you’ll discover:

• Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on.
• Comprehensive Training Topics: Get a rundown of what’s covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics.
• Sara’s Insights: Hear firsthand from Sara about the most impactful outcomes of Comm Camp for her district. The revelation might surprise you!
• Social Media Tips: Don’t miss the end of the episode when Sara reveals a crucial social media strategy that could significantly broaden your audience's reach.

Tune in to learn how you can implement these strategies to boost your leadership communication skills and enhance the overall success of your school community.

SPECIAL GUEST

Sara Meredith

Public Relations Coordinator

Peoria Unified School District, Arizona

Email: smeredith@pusd11.net

LinkedIn: @sarajsnow

Website: http://www.peoriaunified.org

Facebook: https://www.facebook.com/peoriaunified

Instagram: @peoriaunified11

USEFUL INFORMATION

• #WhyPeoriaUnified Facebook post example from staff
• One-page handout explaining Comm Camp
• PRo Tips used in newsletter
• Toolkit to help teachers share content via social media
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. I’m so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He’s sharing his best tips today.
2. Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length.
3. What you share is as important as how you share it. Eric shares his Instagram screen to show how to apply settings and options to increase your reach!

SPECIAL GUEST

Eric Perez

Communications Specialist

Colton Joint Unified School District, California

Email: Eric_Perez@CJUSD.net

LinkedIn: Eric Perez

Website: https://www.cjusd.net/

Facebook: https://www.facebook.com/ColtonJUSD

Instagram: @coltonjusd

USEFUL INFORMATION

• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com

1. Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students.
2. In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he’ll share its impact in his community, including passing their first bond since 1998.
3. Training your staff on the types of moments to capture is critical. Morton reminds their team to capture active, daily moments - not just the staged, posed photos.
4. As a leader, John’s best social media tip is to let your staff tell the story. They interact with families and students every day, and they can provide authentic, personal stories that allow the community to truly see what is happening in your school.

SPECIAL GUEST

John Hannah

Superintendent

Morton School District, Washington

Email: jhannah@morton.k12.wa.us

Website: https://morton.k12.wa.us

Facebook: https://www.facebook.com/MortonSchoolDistrict214

Instagram: @mortonsd214

USEFUL INFORMATION

• Mock Trial Video
• Podcast table and link to an episode with 6th grader Brody - click here!
• Sign up for my FREE summer book club here!
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

Sign up for our free e-newsletter - click here

www.SocialSchool4EDU.com