This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Janie Futch, BSN, RN, and Martina Kolovich, MSN, NP-C, co-owners of Altera Aesthetix in Savannah, Georgia. They discuss how they grew their medical aesthetic practice from two girls in a living room to a rebranded franchise, including the investment they made in training, their approach to the Savannah market and their mission to empower women business owners. Their conversation includes:

• How they built their careers in aesthetics without sacrificing family time;
• The capital, time and patient volume invested in their first year of injectable training;
• Why the natural approach to treatment helps them retain patients;
• Their decision to rebrand from Refine Medical Aesthetics to Altera Aesthetix;
• How their franchise model ensures compliance with medical aesthetic regulations;
• Their excitement and goals for the future of AmSpa’s state chapters;
• And more!

Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Shannon Blake, director of medical spa partnerships at Podium. They talk about Podium’s new HIPAA compliant AI patient coordinator, discussing how it leverages technology to understand your brand, manage leads and communicate based on the long-term needs of your medical spa. Their conversation includes:

• Introducing Podium’s new 24/7 AI employee, Avery;
• How they train Avery to know every detail of your medical spa;
• Speed to lead: managing leads long-term and reengaging at set intervals;
• How Avery deescalates and empathizes when handling bad outcomes;
• Future plans to integrate with the leading aesthetic EMR systems;
• How Podium’s new relationship with AmSpa strengthens the industry;
• And more!

Listen back to hear more about Podium’s automated text marketing solutions in this previous episode: Using AI to Reach Your Leads Faster.

Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Melissa Rogne, founder and president of Chapter Aesthetic Studio. AmSpa was welcomed into the Chicago headquarters of Chapter Aesthetic Studio and The Aspen Group for an inside tour to see first-hand Melissa’s professional growth and the rapid expansion of Chapter. They reflect on a conversation at the start of this partnership as they discuss how Melissa is recreating her beloved brand at a much larger scale, attracting consumers as they take the leap into aesthetic care, and building a brand that is synonymous with safety and trust. Their conversation includes:

• How they execute a 14-week timeline to open 10 locations in a year;
• Chapter University’s learning and development resources;
• Key markers for success and how she thinks about these differently;
• Learning to be successful as a leader within a corporate organization;
• Team dynamics, chemistry and creating team culture vs. star individuals;
• Removing barriers to care and building trust for aesthetic naïve patients;
• And much more!

Listen back to our conversation with Melissa in 2021, when her partnership with The Aspen Group first began: From Small-market Medical Spa to Acquisition to Expansion

Music by Ghost Score.