Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to respond faster, schedule appointments after hours, and attract more clients. Listen to learn:

• How Zidy started in real estate and evolved to serve med spas.
• Why AI phone answering can boost revenue for small practices that miss calls during treatments.
• How Zidy’s unified inbox improves response times and client satisfaction.
• Why Google reviews matter for search visibility—and how Zidy automates requests.
• How a California med spa tripled reviews and booked extra appointments after hours using Zidy.
• Pricing options, AmSpa member discounts, and what’s next for AI in aesthetics.

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This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes:

• Marketing needs specific to the aesthetic industry;
• How partnerships with marketing firms should work;
• What to look for when choosing a digital marketing company;
• Changing your marketing strategy as your practice grows;
• How your online presence gets people in the door;
• Big changes that would require you to rethink your marketing;
• Marketing to retain your top providers;
• And more!

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Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for:

• What Rhodium is and how it makes your EMR smarter;
• Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications;
• How Rhodium simplifies scheduling and campaign building;
• Why ease of use is critical for med spa tech adoption;
• Why AI-native platforms outperform retrofitted tech;
• Rhodium’s growth and its mission to support human-first care;
• Using trained AI to answer aesthetic questions after hours;
• The future of aesthetics, women’s health and the client experience.

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For Boxed Warning and full Prescribing Information, see https://www.rxabbvie.com/pdf/botox-cosmetic_pi.pdf

Celebrate the excitement of BOTOX® Cosmetic (onabotulinumtoxinA) Day with AmSpa founder Alex Thiersch, JD, who is joined by Dr. Lisa Espinoza of La Chelé Medical Aesthetics and Leslie Fletcher, AGNP-BC, of InjectAbility Clinic. In this special episode, we dive into how practices nationwide prepare for one of the biggest days for BOTOX® Cosmetic, with actionable insights to help you make the most of BOTOX® Cosmetic Day. Listen to hear:

• The origins and official recognition of BOTOX® Cosmetic Day
• Exclusive offers for Allē Members, including the popular BOGO gift card
• Proven strategies for marketing, patient engagement, and team training
• How this annual event drives patient loyalty and boosts practice performance

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This week on Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, sits down with Lana Kerr, founder and CEO of Lumisque Skincare, the company behind the CO2Lift brand. They talk about her journey from entrepreneurial beginnings in Jamaica to pioneering regenerative skincare solutions that are transforming women’s health and wellness worldwide. In this inspiring conversation, Kerr opens up about her passion for empowering women, the science behind carboxytherapy, and how CO2Lift is redefining intimacy and aging.

Key topics covered:

• Lana’s entrepreneurial roots: From dairy and pig farming to launching beauty businesses;
• How personal health experiences led her into wellness and aesthetics;
• Discovering carboxytherapy and bringing CO2Lift to the U.S. market;
• The science and clinical journey behind CO2Lift’s launch;
• Why CO2Lift is a powerful complement to biostimulators like Sculptra;
• Shifting the conversation from sexual wellness to female health and quality of life;
• What’s next for Lumisque: global expansion, documentary on women’s health.

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What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn:

• How InsightX helps med spas turn raw data into strategic growth;
• The story behind InsightX’s stealth launch and how early users shaped the platform;
• Why traditional data visualization tools fall short for aesthetic practices;
• How strategic recommendations and predictive analytics set InsightX apart;
• What systems InsightX integrates with: EMRs, QuickBooks, marketing platforms, and more;
• The entrepreneurial mindset that makes med spas unique;
• How data can drive scalable growth and prepare you for acquisition;
• What’s next for InsightX, including new partnerships and the November launch campaign.

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Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member.

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This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power.

• How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition;
• The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters;
• The science behind Hydrafacial’s patented Vortex-Fusion technology and its clinical benefits;
• Personalization options for all skin types, tones, and concerns;
• The rise of treatment stacking and Hydrafacial’s role in combination protocols;
• Training and education programs, support and scholarships;
• Hydrafacial’s brand power and consumer loyalty.

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Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member.

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This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, of Liguori Accounting, about the latest tax law changes and what they mean for medical spa owners in 2025. From equipment purchases to employee compensation, Liguori shares practical strategies to help med spas optimize deductions, avoid red flags, and plan proactively for the year ahead. Listen to learn:

• How to calculate and manage quarterly estimated taxes;
• Why year-round tax planning is essential and how to start;
• How to leverage equipment purchases and depreciation for tax savings;
• What the IRS is watching: audit atmosphere and red flags;
• How to take advantage of itemized deductions;
• Retirement planning tips for reducing taxable income;
• The tax opportunity of MSO structures for medical spas.

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Don’t miss the Sell More This Holiday Season virtual event on October 21 at 5 PM ET, featuring expert speakers, tactical Q4 sales strategies, and over $100,000 in giveaways. Register now at repeatmd.com/sellmore.

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Visit https://www.wellreceived.com/amspa to learn more about WellReceived's exclusive offer for AmSpa Members.

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