• Micro-Events for Peer-to-Peer Influence

  • Jul 12 2024
  • Duración: 14 m
  • Podcast

Micro-Events for Peer-to-Peer Influence

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  • Resumen

  • Randi-Sue Deckard, SVP of Client Engagement at BESLER, is leaning into micro-events where current customers and prospects engage authentically, leveraging peer-to-peer marketing. Randi invests her pennies into customers, branding, and events to influence revenue growth.

    • About the Pioneer > 00:24
    • Biggest Challenge > 01:47
    • Looking Forward > 04:25
    • 100 Pennies > 07:07
    • Final Thoughts > 12:35

    View the 100 Pennies Game: Click Here!

    Follow Randi-Sue Deckard on LinkedIn

    Follow Manoj Ramnani on LinkedIn

    About this Pioneer

    Randi-Sue Deckard is a clinical lab scientist turned GTM leader who has built a career in healthcare. She has influenced over $100M in revenue over the past 15 years in LifeSciences, Oncology, Technology and Finance verticals of healthcare. She has built and led customer-centric teams with a focus on using data-driven decision and business fluency to ensure profitable growth. She's an active mentor for GirlzWhoSell and co-chair of the Pavilion DFW Chapter.
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