MicroConf On Air

De: Rob Walling
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  • Resumen

  • Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
    MicroConf LLC © 2023
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Episodios
  • MicroConf Tactics: How To Plan Your MVP (Minimum Viable Product) in 5 Simple Steps

    MicroConf Tactics: How To Plan Your MVP (Minimum Viable Product) in 5 Simple Steps
    Aug 14 2024

    If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and build, and will help you avoid feature bloat in the early days.

    Links from the Pod:

    The SaaS Launchpad

    Watch this video on YouTube

    MicroConf Masterminds

    The SaaS Playbook

    How To Create An MVP (Minimum Viable Product) - STEP BY STEP

    Subscribe to the MicroConf YouTube Channel
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    11 m
  • MicroConf Tactics: 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)

    MicroConf Tactics: 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)
    Jul 31 2024

    Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playbook.

    Episode Sponsor:

    This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf

    Links from the Pod:

    Watch this video on YouTube

    Join us in MicroConf Connect

    The SaaS Playbook

    The Stair Step Method of Bootstrapping

    Greg Digneo | LinkedIn

    Content Guppy

    Time Doctor

    Subscribe to the MicroConf YouTube Channel
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    23 m
  • MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

    MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit
    Jul 17 2024

    Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.

    Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.

    Links from the Pod:

    Watch this video on YouTube

    Join us in MicroConf Connect

    Upcoming MicroConf Events

    This Is How Apple Rolls

    Intuit to Acquire Mailchimp

    Subscribe to the MicroConf YouTube Channel
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    32 m
Liderazgo Gestión Exito Profesional Economía
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