After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching his first product to bootstrapping and exiting apps for life-changing money.

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Startups for the Rest of Us Podcast

Rob's 10 Best Entrepreneurial Decisions (Full List Here)

Rob Walling shares 6 founder regrets that didn’t just cost him money, they nearly derailed his business. From invisible mindset traps to avoidable missteps in hiring and decision-making, each one reveals something most founders don’t realize until it’s too late.

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In this episode, Rob Walling breaks down data-backed strategies to improve your trial funnel and explains why most SaaS founders should rethink freemium vs. free trial. Backed by insights from the nearly 700+ startups who participated in the State of Independent SaaS Report and 200+ of his own investments.

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2024 State of Independent SaaS Report

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Plateaus are the death of SaaS; unless you know how to spot and beat them.

In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit.

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MicroConf US 2026 Tickets are on sale!

MicroConf Remote Tickets are on Sale | November 5, 2025

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In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses.

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MicroConf Mastermind Applications are Open

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Startups For the Rest of Us Podcast

Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight.

Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s

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Startups For the Rest of Us Podcast

Every founder dreams of building the next big SaaS success. But what separates the ideas that just sound good from the ones that truly take off? In this video, Rob Walling shares his personal checklist for the perfect SaaS idea. The more boxes you can check, the higher your chances of success.

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The SaaS Launchpad

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If you're an early-stage founder or just dreaming about launching your own startup, you want to maximize your odds of success. But here’s the thing: not all ideas are created equal. Some are so tempting, so popular, that you'll see them everywhere—but they're actually traps that have burned more founders than can be counted.

In this episode, Rob Walling walks through seven startup ideas he’d never build.

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