In this episode, JJ and Doug discuss:

• Transitioning from podcast to thriving business
• Breaking the limits of podcast monetization
• The most underrated and impactful monetization strategy
• The multi-step process of podcast monetization

Key Takeaways:

• Turn your podcast into a thriving business by engaging with your audience and discovering service opportunities. If your podcast isn’t working out according to plan, don’t worry because podcasts can evolve beyond their original purpose and become something better.
• The power of a podcast isn't limited to direct monetization; it can effectively serve as a lead magnet and a part of a sales funnel. Use guest appearances for soft selling and qualify potential clients through podcast interactions.
• One of the most underrated yet most impactful strategy in podcast monetization is the 'guest-to-gold' approach, which involves transforming podcast guests into clients, referral sources, or even joint venture partners. This is achieved through authentic relationship-building rather than focusing on immediate profits.
• The multi-step process of monetization: qualifying, interviewing, and following up with podcast guests. Each phase is pivotal, with proper follow-up deemed critical to unlocking monetization opportunities. This multi-step process can go by more smoothly for people who recognize the value of guidance and coaching in this area.

"I strategically invite people on my show that have a great message. That is really important if you're thinking about growing an audience of any size or having a message that has continuity, then you want to talk to an audience that will resonate with the message that you are sharing.” - Doug Sandler

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

In this episode, JJ and Doug discuss:

• Deliver value consistently
• Creating a strong foundation for your podcast
• Finding the right community

Key Takeaways:

• Start small and be consistent. Deliver value to a dedicated group of listeners. Try recording by batch, doing a few episodes a week in order to create months’ worth of content.
• Creating a strong foundation through consistent messaging and community building allows podcasters to reap long-term rewards by catering to the needs of their engaged audience.
• Identify your zone of genius and focus on what you're passionate about. Create a strategic plan and story arc to build an engaged community that leads to monetization opportunities. Remember that it’s more important to have the right community than a large one.

“Be clear about why you're doing your show. If you're not passionate about it, it's not your zone of genius - let's find out what that is because that will be where the gold is for you.” - JJ Flizanes

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Jason Medlock: Based in Houston, Texas, Jason Medlock is a distinguished mindset-performance coach, Level 2 Quantum Healing Hypnotist, and energy healer whose comprehensive expertise spans several spiritual and personal development modalities. His profound understanding of human potential and a relentless passion for empowering others have fueled his mission to assist business owners, athletes, and individuals to become exemplary leaders. Medlock's unique approach ensures his clients achieve their goals with unwavering confidence, enabling them to lead by example and significantly increase their personal and professional abundance.

In this episode, JJ, Doug, and Jason Medlock discuss:

• Self-expression and bringing on diverse guests
• Scaling your business with sustainable growth
• Keeping an abundance mentality

Key Takeaways:

• Podcasts can be used as a means of self-expression and sharing with others your personal spiritual journey. It’s important to showcase a diverse set of guests in order for the audience to connect with the right person for their needs if it is not the host themselves.
• Make it one of your long-term goals to scale your business by means of turning services into subscription-based offerings or coaching others to prevent burnout and ensure sustainable success.
• Always foster an abundance mentality. There is enough room for everyone to help those in need. Partner with people who have different styles to yours in order to reach different parts of the audience.

“Everything you need to reprogram your mind is within you.” - Jason Medlock

Connect with Jason Medlock:

Website: https://www.jasonmedlock.com/

Podcast: https://podcasts.apple.com/us/podcast/expansion-of-consciousness-the-podcast/id1685589053

Instagram: https://www.instagram.com/expansionofconscious/

Twitter: https://twitter.com/EXPANSIONOFCON

Facebook: https://www.facebook.com/EXPANSIONOFCONSCIOUS

LinkedIn: https://www.linkedin.com/in/expansionofconsciousness/

TikTok: https://www.tiktok.com/@expansionofconsciousness

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Steve Kidd: Steve is a 3rd generation minister, an International Best Seller of multiple books and he makes best sellers!

1000’s have used his system to write, publish, and market their book to Best Seller. Steve knows the power of being a best-selling author - it is the #1 credential a person can have and use in their marketing. Being a Best Seller will allow you to no longer be the best-kept secret in your industry.

This is the most important and foundational key to your marketing. Everything else you do in marketing will be improved by becoming a Best Seller!

In this episode, JJ, Doug, and Steve Kidd discuss:

• The essentials for monetizing a podcast
• Growing as a podcast host
• Tips for new podcasters
• The impact of providing value

Key Takeaways:

• Strategy and intentionality are essential for monetizing a podcast. It’s also important to host guests on your podcast as it can lead to valuable relationships, potential partnerships, and even new clients.
• Personal growth is just as crucial as good marketing when it comes to business success. As a podcast host, you’ll learn the skill of weaving together all the gems from different topics you discuss with different guests, eventually improving your writing and creativity.
• New podcasters should create shorter episodes, integrate video, and take advantage of the 'New and Noteworthy' section on iTunes during the first 60 days of launching.
• Providing valuable content for free can empower and change the lives of your audience. The podcast can serve as a lead generator for your business, allowing you to connect with potential clients and build relationships with remarkable individuals.

“People don't care how much you know, until they know how much you care.” - Steve Kidd

Connect with Steve Kidd:

Website: https://www.thrivingbestsellers.com/

Podcast: https://podcasts.apple.com/do/podcast/thriving-entrepreneur/id313134451

Twitter: https://twitter.com/AskSteveKidd

Facebook: https://www.facebook.com/stevekidd

LinkedIn: https://www.linkedin.com/in/steve-kidd-90236655

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Carl White: Carl White, the founder of MarketVisory Group, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister’s global Continence Care business and their digital marketing efforts. Before Hollister, Carl worked at Baxter for a decade, also in marketing. Carl grew up working in his family’s pharmacy. He's a member of the National Association of Certified Healthcare Business Consultants. You could say healthcare is in his blood.

In this episode, JJ, Doug, and Carl discuss:

• Podcasting as a tool for entrepreneurs and professionals
• Growing in your expertise through podcasting
• Making money off of podcasting
• Your podcast can be your knowledge archive

Key Takeaways:

• Entrepreneurs, service providers, and even healthcare professionals must find new ways to differentiate themselves in the industry, build relationships, and grow their businesses. Podcasting can help achieve these goals!
• One of the key benefits of podcasting is the ability to learn from and network with a wide range of experts in the field.
• Beyond the traditional methods of monetizing a podcast through advertising and sponsorships, recognize the importance of understanding your target audience and explore profit-sharing opportunities with guests.
• By creating and archiving valuable content, podcasters can efficiently teach and work with clients while continually improving their shows and generating revenue.

“I learned so much about everything, and that makes me a better source for my clients, for my own referral network.” - Carl White

Connect with Carl White:

Website: https://marketvisorygroup.com/

LinkedIn: https://www.linkedin.com/in/healthcaremktg/

YouTube: https://www.youtube.com/channel/UCSdnQ0WfCqPVOVjDb0auiHQ

Podcast: https://podcasts.apple.com/us/podcast/practicecare/id1604226363

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Keith Kohler: His mission is to provide his clients with information, inspiration, resources, and insights. Drawing from his own family business experience combined with financial and deal-making expertise gained from a wide spectrum of operational roles across multiple industries, Keith knows what it takes to get deals done and help growth-minded business owners.

In this episode, JJ, Doug, and Keith discuss:

• Establishing connection through bite-sized education
• The role of mindset in our financial well-being
• How podcasts can enhance your business relations

Key Takeaways:

• Create bite-sized, well-categorized content that resonates with your audience. Whether your goal is to gain clients or build a community around your products and services, establishing a strong connection with your listeners is essential.
• Our mindset plays an important role in our financial well-being. We need to be able to look back on the past and recognize the unhealthy money habits that our families have had and break them in our own lives.
• Podcasts can be used as an educational platform to efficiently share stories and information with a wider audience. By doing so, you can reduce the need for repetition when working with clients, instead focusing on helping them navigate their journey and coming up with a solution.

“I think of my journey as continuing to honor the gifts I was given and even the hard times I was given and put those in service and contribution of others.” - Keith Kohler

Connect with Keith Kohler:

Website: https://www.financingman.com/

Instagram: https://www.instagram.com/financingman/

LinkedIn: https://www.linkedin.com/in/keithkohler1

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Phil Better: Phil's interest in Podcasting first began when he heard one of Kevin Smith's podcasts on the network Smodcast, back in 2014. Since then he has been listening to a varied genre of podcasts to constantly be up to date with the latest knowledge when it comes to podcasting.

In November 2017 he took the plunge and started his first podcast, The Phil Better Show. The show went on hiatus in 2020, but at the same time, Phil's drive to become a successful Entrepreneur kicked into high gear.

After a few failed attempts, and some inner soul searching, he decided to start Investing In Himself by doing the one thing he's great at... Connecting with people.

Phil signed his first Client, Lloyd Ross, and produces the Money Grows on Trees: The Podcast

Spurred on by the success of his client, Phil launched his third Podcast, Yet to be named, along with the admins of the Facebook group "Stock Market for Beginners" This Podcast goes live every Sunday at 7:30 pm EST to group 40 thousand members, with the goal to help people increase their financial literacy so they can start making money from the stock market.

Phil’s drive to be known Globally as The Podcast Mogul means he is always looking to help out independent podcasters monetize their show by offering free 30-minute sessions which he hopes to turn into another Podcast when he has the time.

In this episode, JJ, Doug, and Phil discuss:

• The power of the abundant mindset and sharing knowledge
• Monetizing your podcast through sponsorships
• Investing in yourself and in your team

Key Takeaways:

• There is power in sharing knowledge, so don’t hoard your genius! By shifting from a scarcity mindset to one of abundance, podcasters can unlock opportunities for growth and collaboration. By growing alongside others, you can achieve success that is far better and faster than working alone.
• When it comes to monetizing your podcast, focus on your target audience and approach relevant sponsors. Start with low advertising rates to build confidence, and increase your rates as you gain experience and clients. Reinvest the money earned back into growing your show, allowing your community to flourish over time.
• Invest in your team and in your growth. There are some tasks that you might not be good at but are absolutely an essential part of your business. Find people who can do it better and hire them. Find a coach too, and seek out guidance on how you could grow as a leader, entrepreneur, and podcaster.

“The minute you're doing something and it feels effortless, it's time to change. You're in a comfort zone. When things just seem like a smooth ride, that's when you need to shift gears, get off the road, and find a harder path” - Phil Better

Connect with Phil Better:

Website: https://podcastlaunchagency.com/

LinkedIn: https://www.linkedin.com/in/phil-lemieux/

Instagram: https://www.instagram.com/podcastmogul/

Invest In Yourself: The Digital Entrepreneur Podcast: https://podcasts.apple.com/us/podcast/invest-in-yourself-the-digital-entrepreneur-podcast/id1586814857

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Lou Diamond: Lou is an energetic, humorous, and inspirational speaker, business development strategist, and performance mentor. For over 25 years he has delivered winning tactics that have increased results of leading performers from companies all over the world.

He is the CEO of THRIVE, a company focused on helping brands become even more amazing through the power of connecting.

When he isn't speaking or working on his top-rated Thrive LOUD podcast, he is watching his kids grow up too fast, obsessing over how bad his sports teams are, listening to country music…and playing some ‘not-so-great’ golf.

If you or your organization are trying to find the right way to make the connections essential to achieving your business goals, Lou Diamond is the man to help you make it happen.

In this episode, JJ, Doug, and Lou discuss:

• The alternate podcasting income strategy
• Monetization through podcasting connections
• The power of pivoting based on feedback
• How to grow as a podcaster

Key Takeaways:

• Earning money through sponsorship in podcasts is only one way of gaining success from podcasts. Lou Diamond initially started his podcast to expand his brand and expertise but later realized its potential for attracting clients and growing business relationships.
• Connect with guests, be curious, offer support, and give value. Identify opportunities for collaboration and revenue generation. Episode listens do not directly translate to money, but the business relationships formed afterward are what truly matter.
• Podcasting provides a platform to uncover needs and provide solutions through connecting with guests and audiences. By being in tune with suggestions and feedback from your loyal audience, you’ll be able to co-create ideas with them that you might’ve never thought of.
• Those looking to unlock revenue potential in podcasting must connect with experienced podcasters who can provide guidance and fresh perspectives on content and format. By focusing on unique skills and interests and staying committed to the long game, podcasters can find success in this dynamic medium.

“The job of a podcast host is not only to ask great questions and get that Guest to shine. The job of the podcast host is trying to figure out what that connection is with that person so you can see where you might fit on the revenue train down the road… It's your job to figure out how you can help them and that is your first step to figuring out where the money will be coming from.” - Lou Diamond

Connect with Lou Diamond:

Website: https://www.thriveloud.com/

LinkedIn: https://www.linkedin.com/in/thriveloud/

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/