Raquel Borras, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.

Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.

We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.

Key Takeaways:

• Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.
• Being transparent about your journey and starting point can help build trust and engagement with your audience.
• While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.
• Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.
• Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.

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Episode Resources:

Connect with Raquel on LinkedIn

Check Out Raquel's YouTube Channel

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Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.

Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.

Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.

Dustin introduces the TLOP MLO Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.

Connect with Dustin Owen:

• YouTube: The Loan Officer Podcast
• Website: TLOP Online
• LinkedIn: Dustin Owen on LinkedIn

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In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.

We talk about Josh’s new Shredit app, which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end.

I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media.

Check out the new Shredit App: CLICK HERE.

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Episode Resources:

Follow Josh on Instagram

Check Out the SHREDit App

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