Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?

See how Travis Newton grew his production by $40 million!

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Episode Summary:

Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sit down with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how that’s quietly destroying trust, pull-through, and long-term loyalty.

Jake reveals how misalignment between marketing and sales is creating a broken borrower experience—and what to do instead. From replacing “Apply Now” with value-first engagement, to knowing where AI belongs (and doesn’t), this episode is a must-listen for any LO or leader who wants to stay relevant and competitive in 2025 and beyond.

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Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?

Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:

Go to: https://www.go.myagentclasses.com

Episode Summary:

In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.

We explore why so many lenders lose out on repeat business because they don’t know when clients are ready to buy again, refinance, or invest.

Andrew introduces Milo.ai, a platform that uses behavioral signals and deeply integrates with CRMs to help mortgage professionals stay top of mind without overburdening their time.

The conversation also touches on maintaining authenticity in communications, balancing automation with the human touch, and preparing now for a likely surge in demand moving into 2025–2026.

Learn More About Milo

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Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?

Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:

Go to: https://www.go.myagentclasses.com

Episode Summary:

Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan officers and real estate agents won’t survive unless they adapt.

Tom explains why this market requires four times the effort for a fraction of the income and why so many originators are struggling to generate leads, build referral partnerships, and close deals.

If you’re a mortgage professional who feels stuck, ignored by Realtors, or frustrated with the current market, this interview is packed with strategies to help you stay relevant and grow.

You’ll learn:

• Why most loan officers fail in a shifting market
• The mindset shift from ego to economics
• How to create momentum when sales cycles get longer
• Simple ways to differentiate yourself from other LOs
• What top performers are doing to generate Realtor referrals and client trust

If you want to survive and thrive as a loan officer in this tough housing market, don’t miss this powerful conversation with Tom Ferry.

Follow Tom Ferry

Instagram: @TomFerry - https://www.instagram.com/tomferry/

Facebook: @TomFerry - https://www.facebook.com/TomFerry

LinkedIn: Tom Ferry - https://www.linkedin.com/in/tomferry1/

YouTube: Coach Tom Ferry – https://www.youtube.com/user/RealEstateTrainingTF

Have a question you’d like Geoff to answer on the podcast?

Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Watch the Video Summary Here

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In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?

You’ll learn how to:

• Choose the right social platform to prioritize for conversions.
• Move beyond posting for vanity metrics and start generating real conversations.
• Create a simple, repeatable follow-up flow once a lead reaches out.
• Turn casual engagement into booked calls and, ultimately, funded loans.

Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting.

Have a question you’d like Geoff to answer on the podcast?

Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Connect With Geoff

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Episode Summary:

In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month.

Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.

Key Takeaways:

• How Paul’s “selective partnership” approach creates loyalty and repeat referrals.
• Why focusing on first-time buyers is a winning strategy in today’s market.
• How TikTok and virtual homebuyer seminars are turning browsers into buyers.
• The Realtor onboarding process that builds trust and differentiation.
• How to avoid the “transaction recession” mindset and grow regardless of market conditions.

Connect With Paul:

Instagram

TikTok

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SAY THANKS

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ASK GEOFF A QUESTION

❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Episode Summary:

Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.

You'll learn:

• Why “F coffee” is more than a catchphrase, it’s a strategic reset
• How to identify your unique value and package it into a brand that agents remember
• The exact playbook Arjun used to create a referral-generating community of agents
• How to build exclusivity that makes agents ask you for a seat at the table
• And More!

If you're ready to go from overlooked to in demand, this episode shows you how.

Connect With Arjun Here

------------------------------------

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SAY THANKS

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ASK GEOFF A QUESTION

❓ Ask Your Question Here

Here’s How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Seats are limited. Register for the Training Here

Episode Summary:

In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day.

What you’ll learn in this episode:

• Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking instead
• How to identify your personal “levers” so every message resonates with prospects
• The breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)
• A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later

🔗 Resources & Links

• Connect with Michelle Berman Mikel

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Seats are limited. Register for the Training Here

Episode Summary:

Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.

• Define target viewer personas (buyers, referral partners, niche professionals)
• Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlights
• Multiply your content by combining each persona with each pillar for 25 micro-topics
• Repurpose one core idea across reels, shorts, posts, emails, and more
• Craft conversational CTAs that spark genuine lead conversations

You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.

Connect With Mike on LinkedIn

Visit Mike's Website

Get Mikes Book on Amazon

ASK GEOFF A QUESTION

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***

WHEN YOU'RE READY

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CONNECT

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