It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.

But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.

Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe.

In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.

Key Topics:

• How to put the customer at the center of your marketing strategies
• How to leverage data-driven insights to optimize product-market fit
• Tips on executing targeted campaigns to increase customer engagement

In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster.

Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.

Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video marketing strategy.

In this podcast, you’ll learn how to:

• Streamline the video editing process with Submagic
• Automatically insert b-roll footage, trim silences, and add emojis
• Create a digital avatar version of yourself using SuperDupe
• Use AI to generate your video content in various languages
• Customize scripts and audio tones with ease

The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.

Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.

In this podcast, you’ll discover:

• Key trends in American relocation and migration patterns
• Factors influencing moving trends and their impact on marketing strategies
• The importance of targeting new movers

In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.

In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, improve your rankings, and achieve your SEO goals.

Key Topics

• Best practices for on-page and off-page optimization in 2024
• Leveraging content marketing and link building to boost your SEO efforts
• Measuring success and refining your SEO strategy for continuous improvement
• AI and the future of SEO

The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.

This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.

Key Topics

• Key challenges in the P&C insurance market today and their impact on profitability and competitiveness
• How property data can provide valuable insights to insurers, enabling better risk assessment and improved claims management processes
• An exclusive sneak peek at PGM’s upcoming property data product, Home Factors. Discover how our property data insights on the interior of homes can boost your underwriting decisions

In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints.

In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.

Key Topics

1. Learn how to implement an “all-party data” strategy
2. Get data quality tips to elevate campaign performance
3. Explore the competitive advantages of leveraging new mover marketing
4. Learn about the benefits of adding CTV to your media mix
5. Discover how to modernize your direct mail marketing strategies

The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.

What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing.

Key Topics

• Strategies to ethically cultivate and leverage zero- and first-party data
• Best alternatives to third-party cookies in 2024
• How to use predictive modeling to understand consumer intent
• The importance of leveraging an all-party data strategy across channels