My Quest for the Best with Bill Ringle

De: Bill Ringle
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  • The podcast for ambitious small business leaders.
    © Bill Ringle, all rights reserved.
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  • Solving customer pain makes you relevant immediately

    Solving customer pain makes you relevant immediately
    Jul 29 2024
    Howard Tiersky, author of Winning Digital Customers: The Antidote to Irrelevance Howard Tiersky and Bill Ringle discuss ways to understand, communicate, and win business through understanding customer pain points and offering solutions. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways Technology can make transactions easier for both employees and customers. To properly implement change, sometimes observation is better than asking. Identify your customers' points of pain. Being unable to keep up with addressing those could spell the end of our businesses. Read the Show Notes from this Episode Hollywood producers and directors George Lucas and Steven Spielberg played a large influence of his views because of how they transformed the movie industry. [01:42] How digital transformation has been shaping the business world since the release of the first iPhone. [04:52] Howard gives an example of how marketing companies can leverage technology to make everything easier for their clients. [08:20] Netflix is a great example of a company that digitally transformed the movie industry to make watching movies and series easier, more practical, and most importantly, accessible for their customers. [09:13] Howard emphasizes why it is very important to identify our customers' points of pain. [12:29] Sometimes customers cannot articulate their needs. In response to this, Howard advises us to observe. [15:30] On further emphasis on the importance of observation, Howard talks about Sally who was so very used to her long, exhausting process of making her reports that if you asked her if there was anything else she needed to make her work better, she just assured Howard that everything is okay. [16:37] While people like Howard embrace changes, some people may be resistant or even loathe the idea of change even if it makes their life easier.[19:27] Howard explains why the fear of irrelevancy makes people close-minded to change. [24:31] Expert Bio Howard is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance which was recently listed by Forbes as “One of the ten most important business books of 2021.” Howard was named by IDG as “One of The Top 10 Digital Transformation Influencers to Follow Today,” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” As an entrepreneur, Howard has launched two successful companies that help large brands transform to thrive in the digital age: FROM, The Digital Transformation Agency and Innovation Loft. Among his dozens of Fortune 1000 clients are Verizon, NBC, Universal Studios, JPMC, Morgan Stanley, the NBA, Visa, and digital leaders like Facebook, Spotify, and Amazon. Prior to founding his own companies, Howard spent 18 years with Ernst & Young Consulting which then became part of Capgemini, one of the world’s leading global consulting firms, where he helped launch their digital practice. Howard speaks regularly at major industry conferences and is proud to have been on the faculty of the NYU Tisch School of the Arts, his alma mater. He is a frequent contributor to CIO Magazine. Contact Info and Social Media for Howard Tiersky Primary website Travels from: Mahwah, New Jersey Connect on: Twitter | LinkedIn | Instagram | YouTube | Facebook Resources Mentioned During the Interview
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    29 m
  • 412: Hybrid selling requires us to have a different toolkit for success

    412: Hybrid selling requires us to have a different toolkit for success
    Jul 22 2024
    Andy Springer, author of Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely Bill Ringle and Andy Springer discuss the research-based skills and routines used by sales top performers for small and mid-sized business leaders. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways The pandemic caused a major shift in the seller-buyer dynamic. While face-to-face selling has been proven effective, companies should train their people in new ways to engage with their buyers, like when a transaction is done on a Zoom screen where reading body language is harder than it is in-person. It is time for people to acknowledge the importance of learning virtual skills, as remote transactions are now even more normal than face-to-face meetings. Both types of selling are "new-normals." Being an efficient virtual seller is good, and being an efficient face-to-face seller is good, but being a great "hybrid-seller" is far better! Read the Show Notes from this Episode Andy talks about Randy Gage, the thought leader who studied prosperity in modern times and how his writing caused the biggest shift in Andy's life. [01:26] As the volume of sellers increased, Andy noted how competition made many sellers devalue their offerings, and he encourages listeners always to know the value of what you have to offer. [05:15] What were the obstacles to adapting during the Pandemic for to salespeople used to meetings in person? How can they get back on track? [08:20] What is the most helpful mindset, attitude, and approach to how sellers can thrive over this new challenge of selling remotely? [10:36] CASE: One of the first companies that Andy helped with this new way of selling was a water company. They were well known in their market as one of the best vendors for their product until the pandemic hit, and they had to learn how to sell to their clients without the face-to-face selling. [15:20] Why do sales teams need different tool kits to respond to drastically different situations? Are there ways to prevent members of your sales team from giving away too much leverage to the buyer? [23:44] What do most people miss about the importance of the discovery stage in a virtual environment? [27:00] What are some of the secrets you've learned about how sales professionals can use the virtual environment to their advantage? [30:42] Additional tips for those who want to learn how to be great at virtual selling. [32:04] Expert Bio Andy Springer is an expert in sales high performance and co-author of Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely. As Chief Client Officer of RAIN Group, Andy drives the design and delivery of client results for the firm that's been named on the Selling Power and Training Industry's Top 20 Sales Training Companies list for numerous years. Andy has worked with hundreds of sales teams to drive long-lasting sales improvement for SME, mid-market, enterprise, and government clients. Leading many of RAIN Group’s highly popular digital seminars on virtual selling topics, Andy is a regular contributor to the firm’s award-winning sales blog. His white papers, 9 Principles of Virtual Learning Success and The Guide to Sales Training Success, have also been downloaded by thousands of sellers and sales leaders around the globe. In addition, Andy co-founded two successful consultancies and has been a lead advisor to man...
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    40 m
  • When you aim for EPIC, the cream always rises to the top with guest expert Justin Breen

    When you aim for EPIC, the cream always rises to the top with guest expert Justin Breen
    Jul 15 2024
    Justin Breen, author of Epic Life Bill Ringle and Justin Breen discuss how directness weeds out distractions and magnetizes greatness to you and your company for small business leaders and entrepreneurs. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways You want to work with people who see things as investments, not costs. Adapt the right mindset to attract the right people. There are few people who will ride the plane without a parachute. In business, these are the people you want to keep. Read the Show Notes from this Episode Justin's father was a war hero who made him appreciate people who get in a plane without a parachute. [01:14] While not everyone is a risk taker like Justin's father, some are brave enough to do the same feat, metaphorically in business. Justin shares how he identifies this special breed of people. [03:05] Justin talks about investing thousands of dollars and gives an idea of how to know it's worth it. [07:09] How Justin makes so many valuable business connections. [10:16] The different stages of filtering people. [13:13] How his career as a journalist for 20 years helped him be a more successful entrepreneur. [14:50] The importance of naming your years. Plus the year that became his book title. [17:26] My Quest for the Best lightning round begins. [21:53] Expert Bio Justin Breen is the Founder/CEO of the global PR firm BrEpic and exclusive connectivity platform BrEpic Network. His newest book, Epic Life, features a foreword from Dr. Peter Diamandis. It has been the No. 1 overall book for sales on Amazon Kindle, and it recently made the Wall Street Journal and USA Today Bestseller lists. Contact Info and Social Media for Justin Breen Primary website Travels from: Northbrook, IL Connect on: Twitter | LinkedIn | Instagram | Facebook Resources Mentioned During the Interview Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further. Man's Search for Meaning by Victor Frankle Published by Justin Breen [amazon_link asin="1544532563"]
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    31 m
Liderazgo Gestión Marketing Economía
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