Episodios

  • 225. Why Our Marketing Campaign Flopped: A Revealing Case Study
    Jul 15 2024

    Schedule A Marketing Blueprint Call: https://www.contractordynamics.co/bpcall/?utm_source=Podcast&utm_medium=Podcast&utm_campaign=7.11


    Join Joseph Hughes in a candid exploration of a marketing campaign that didn’t hit the mark. In this enlightening video, Joseph dives deep into the specifics of what went wrong and how his team quickly pivoted to turn failure into a learning opportunity. This episode is perfect for roofing companies looking to grasp real-world marketing dynamics and avoid common pitfalls.


    Key Takeaways:

    🔹 Insight into a failed marketing campaign and the crucial mistake made.

    🔹 Steps to identify and correct marketing errors to save time and money.

    🔹 Understanding the dynamic nature of marketing and the need for continual adjustment.

    🔹 Practical advice on building and managing your own marketing effectively.


    Whether you’re battling marketing mishaps or aiming to refine your strategies, this video is packed with actionable insights. Don't forget to subscribe for more invaluable content designed to help you master the marketing game in your roofing company.


    If you're looking to better understand ways that you can optimize your own marketing, book a call with our team to learn more about our marketing training programs: https://www.contractordynamics.co/bpcall/


    Key Timestamps:

    (0:02) - Introduction to sharing a marketing secret and a recent campaign mistake.

    (1:19) - Details about the failed marketing campaign and its analysis.

    (3:17) - Explanation of their two-step marketing funnel and ongoing engagement strategies.

    (4:47) - Importance of continuous brand visibility for building trust.

    (6:14) - Weekly marketing meetings to review campaign data and effectiveness.

    (7:20) - Identification of a problem in the marketing funnel and subsequent optimizations.

    (9:27) - Insights into the psychological barriers potential clients face.

    (11:17) - Introduction of a new step in the marketing funnel to warm up leads.

    (14:16) - Summary and lessons learned from the marketing campaign mishaps.

    (15:22) - Closing remarks, invitation to subscribe, and outreach encouragement.


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/

    #MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

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    16 m
  • 224. Join Us For A Private Q&A with Gary Vee - An Exclusive Event For The Home Service Industry
    Jul 11 2024

    Join The Arena Mastermind: https://arenamastermind.co/


    Join Joseph Hughes and Benny Fisher as they share the exciting journey of securing Gary Vee for an exclusive Q&A tailored for the home service industry. This episode dives into the behind-the-scenes strategies they used, from networking at elite events to strategic emailing, culminating in a special session scheduled for July 18, 2024. Discover the power of connections and strategic planning in bringing top-tier speakers to The Arena Mastermind.


    Key Takeaways:

    🔹 Get exclusive details about the upcoming Q&A with Gary Vee hosted by Contractor Dynamics and Beacon

    🔹 Learn the journey that Joseph Hughes and Benny Fisher embarked upon to secure this opportunity with Gary Vaynerchuk

    🔹 The benefits of being part of The Arena, including dealing with industry-specific challenges like fake reviews and referral networking.


    If you're a contractor or involved in the home improvement business and want to elevate your industry knowledge and connections, The Arena Mastermind is your gateway to growth.

    https://arenamastermind.co/


    Click below to secure your spot for the July 18th event and transform your business approach!

    https://gary.contractordynamics.com/


    Claim your complimentary Gary Vee book, "Day Trading Attention"

    (will only be awarded to the first 25 people to fill out the form)

    https://forms.gle/SEeUhGpYdMyJDncJ8


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    Connect with Benny Fisher:

    ➡️ Instagram: https://www.instagram.com/bigfish.benny

    ➡️ Facebook: https://www.facebook.com/fisherbenny

    ➡️ LinkedIn: https://www.linkedin.com/in/fisherbenny/

    ➡️ YouTube: https://www.youtube.com/@thebigfishcares

    ➡️ Website: https://www.bennyfisher.com/


    Timestamps:

    0:02 - Introduction to the episode, revealing the exciting news about Gary Vee joining The Arena for an exclusive Q&A session specifically for the roofing industry.

    4:34 - Discussion about the event in New York City where the plan to involve Gary Vee was formulated.

    7:41 - Explanation of the VaynerSpeakers bureau and the strategy behind their speaker engagements, highlighting the business acumen of the VaynerMedia team.

    12:04 - Details on how the upcoming Q&A session with Gary Vee will be structured, including how questions will be sourced and handled during the event.

    16:55 - Closing remarks on the special nature of the event, emphasizing the unique opportunity it presents for the roofing industry and a final call to action to register for the event.


    #RoofingSuccess #ContractorGrowth #HomeServicePros #IndustryLeadership

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    18 m
  • 223. Building a Roofing Empire: Lessons on Leadership and Growth from Sam Stilley of Amstill Roofing
    Jul 3 2024

    Join Joseph Hughes, host of The Nailed It Show, as he sits down with Sam Stilley, the visionary leader of Amstill Roofing. In this enlightening episode, Sam shares his journey of growth and leadership within the roofing industry, revealing the foundational principles that have driven his company’s success.


    Key Takeaways:

    🔹 How effective leadership transforms company culture and drives growth.

    🔹 The importance of knowing your numbers and strategic planning.

    🔹 Insights into creating a supportive environment for team development.

    🔹 The power of entrepreneurial thinking within established businesses.

    🔹 Practical advice for roofing and contracting business owners aiming for scalability and sustainability.


    Don’t miss this deep dive into what makes a truly impactful leader and entrepreneur. Whether you’re just starting out or looking to inject new life into your business, Sam’s experiences and strategies offer valuable lessons.


    Ready to elevate your roofing business? Book a blueprint call with the Contractor Dynamics team today and start forging your path to success! https://www.contractordynamics.co/bpcall/


    Timestamps:

    00:01 - Introduction to the podcast and guest Sam Stilley, highlighting his leadership role in the roofing industry.

    01:29 - Beginning of the interview with Sam Stilley discussing the busy season and a recent storm's impact on business.

    03:20 - Sam shares insights on lead volume increase and its management challenges.

    07:05 - Discussion on the influence of Sam’s father and his dual career in roofing and law enforcement.

    13:14 - Sam recounts a pivotal moment early in his career triggered by a storm in Houston.

    15:10 - Sam and his father strategize on scaling the business using insights from an entrepreneurship program.

    19:28 - Importance of building a team and delegating to grow the business.

    25:46 - Sam explains the strategic hiring decisions that helped expand his company.

    32:06 - Sam discusses his expectations for business growth and the importance of training his team.

    40:21 - Closing remarks and teaser for a future episode focused on marketing strategies.


    Connect With Sam Stilley:

    ➡️ Instagram: https://www.instagram.com/samstilley/

    ➡️ Facebook: https://www.facebook.com/sam.stilley

    ➡️ LinkedIn: https://www.linkedin.com/in/sam-stilley-9750b88a/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingBusiness #Entrepreneurship #RoofingLeadership #RoofingGrowth

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    42 m
  • 222. Crucial Systems For Success In Your Roofing Company w/ Adam Kaminski, Aaron Christy, and Joseph Hughes
    Jun 27 2024

    Learn more about Supplement & Claim Pros: https://supplementandclaimpros.com/


    Join us for a riveting special edition of the "Nailed It Podcast," streaming from Indianapolis with Joseph Hughes, owner of Contractor Dynamics, alongside Aaron Christy and Adam Kaminski, partners at Indy Roof Company. Dive into a rich discussion about the foundational elements of business and personal development within the roofing and restoration industry.


    Key Takeaways:

    🌟 Explore the importance of intentional company culture and its impact on business success.

    🛠️ Learn about strategic planning and the effective implementation of business systems.

    📈 Discover the transformative power of leadership and personal growth in driving business evolution.

    🌍 Understand the global perspective on business practices and insights on navigating the industry landscape.


    In this episode, Joseph, Aaron, and Adam share their personal journeys and professional insights, offering a treasure trove of advice on cultivating a thriving business environment. They discuss:

    - The significance of culture in distinguishing between good and great companies.

    - Strategies for intentional growth and the role of clear organizational visions.

    - The balance between personal development and professional demands.


    New Venture Alert:

    The episode also introduces their exciting new business venture, Supplement & Claim Pros, aimed at revolutionizing the way roofing companies handle insurance claims and supplements by focusing on maximizing value and client satisfaction.


    Timestamps:

    00:00 - Introduction and Overview

    05:22 - The Role of Company Culture in Business Success

    10:15 - Strategic Planning for Long-Term Growth

    15:30 - Insights on Leadership Development

    20:45 - Balancing Business Operations and Personal Growth

    25:50 - Introducing Supplement & Claim Pros

    30:35 - Discussion on Industry Challenges

    35:10 - Tips for Effective Team Management

    40:25 - Advice on Entrepreneurship and Starting New Ventures

    45:55 - Q&A with the Audience

    01:10:57 - Closing Thoughts and Future Plans


    Don't forget to subscribe and share this podcast to help us reach and impact more people. Engage with us in the comments below with your thoughts and any topics you'd like us to cover in future episodes!


    Connect With Aaron Christy:

    ➡️ Instagram: https://www.instagram.com/ajcx2020/

    ➡️ Facebook: https://www.facebook.com/aaron.christy.79

    ➡️ LinkedIn: https://www.linkedin.com/in/aaronchristy/


    Connect With Adam Kaminski:

    ➡️ LinkedIn: https://www.linkedin.com/in/adam-kaminski-60206314/


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics

    ➡️ Website: https://www.contractordynamics.com/


    #NailedItPodcast #RoofingIndustry #BusinessDevelopment #LeadershipGrowth #CompanyCulture #EntrepreneurialSpirit #ContractorDynamics #IndyRoofCompany #SupplementClaimPros #InsuranceClaimsExpertise

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    1 h y 11 m
  • 221. A $10 Million Dollar Social Media Blueprint w/ Jason Payne of State 48 Roofing
    Jun 25 2024

    Are you ready to transform your roofing business using the power of organic content? Dive into this insightful interview with Jason Payne, owner of State 48 Roofing, who has built an eight-figure roofing company primarily through free, organic Facebook and Instagram content. Discover the strategies that propelled his company to impressive revenue heights and a robust team size, all by leveraging social media effectively.


    Key Takeaways:

    🔨 Building a Brand: Learn how Jason used organic content to grow State 48 Roofing into a market leader.

    📈 Effective Social Media Use: Insights into how daily posts can increase visibility and credibility.

    💡 Marketing Mastery: Tips on creating content that resonates and drives engagement.

    👥 Scaling Your Business: Understand the impact of solid branding and consistent marketing on business growth.

    Jason shares his journey from a modest start in 2019 to generating millions in revenue, emphasizing the importance of being consistent and authentic on social media platforms. This video is a goldmine for any roofing contractor looking to enhance their marketing strategy and scale their operations.


    Don't miss out on these expert insights! If you're looking to take your roofing business to the next level, tap into the detailed strategies discussed in this video.


    👉 Ready to dive deeper?

    Book a blueprint call with our team to get personalized marketing guidance tailored to your business goals: https://www.contractordynamics.co/bpcall/


    Timestamps:

    0:22 - Introduction of successful roofing company owner Jason Payne

    1:15 - Jason Payne introduces himself and his company

    1:41 - Discussion on significant growth and key partnerships

    2:21 - Overview of marketing platforms and their benefits

    3:09 - Importance of vendor relationships in business growth

    5:07 - Challenges of working in the business vs. on the business

    7:13 - Importance of attending marketing workshops

    15:08 - Closing remarks and an invitation to learn more about marketing training


    Connect With Jason Payne:

    ➡️ Instagram: https://www.instagram.com/jasontheroofer/

    ➡️ Facebook: https://www.facebook.com/JasonandNoah

    ➡️ LinkedIn: https://www.linkedin.com/in/jason-payne-2a7baa118/

    ➡️ Website: https://www.state48roofing.com/


    Connect with Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #RoofingSuccess #MarketingMastery #RoofingEntrepreneur #socialmediastrategy

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    17 m
  • 220. Top 8 Marketing Channels For Roofing Contractors & How To Effectively Utilize Each Channel
    Jun 17 2024

    Are you tired of guessing which marketing strategies will truly elevate your roofing or contracting business? Don't worry; we've got you covered!


    In this comprehensive video, Joseph Hughes dives into the transformative world of marketing for roofing and contracting companies. With our newly launched Marketing University, discover the essential tools and techniques designed to skyrocket your business's growth. Here's what you can expect to learn:


    Key Takeaways:

    🧩 Mastering Marketing Channels: Get a bird’s eye view of 8 crucial platforms including Facebook, Instagram, LinkedIn, and more.

    📊 Strategic Guidance: Learn how to prioritize and optimize each channel for maximum impact.

    🌟 Content Mastery: Understand the power of content—what to post, where, and when to maximize engagement.

    🚀 Blueprint to Success: Discover our proven strategies, templates, video scripts, and more to streamline your marketing efforts.


    Interested in going deeper? Book a blueprint call with our team to gain access to our comprehensive course that covers 150+ training videos and countless resources tailored specifically for roofing and contracting businesses. Schedule your call to get access: https://www.contractordynamics.co/bpcall/


    🔔 Don't forget to subscribe to keep up with more content like this. Hit the bell icon to get notifications for our latest videos! 🔔


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics

    ➡️ Website: https://www.contractordynamics.com/ Timestamps: 0:01 - Introduction to the complexity of marketing strategies 0:25 - Launch of the marketing university for roofing and contracting businesses 1:24 - Beginning of channel overviews with Facebook and Instagram 2:21 - Discussion on TikTok and transitioning to LinkedIn's advantages 3:33 - Benefits of using YouTube for long-term marketing 5:05 - Detailed analysis of Google Ads and concluding with local group strategies 6:43 - Summary of recommended marketing channels and closing remarks #roofingmarketing #roofingbusiness #businessgrowth #digitalmarketing

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    9 m
  • 219. Building A Stronger Brand, Make More Profit! Joseph Hughes and Luan Nguyen On Strategic Marketing
    Jun 12 2024

    Ready to revolutionize your construction business? Dive into this powerful episode of Luan Nguyen's "Get Biz, Do Biz, Get Paid" podcast featuring our very own, Joseph Hughes. In this engaging session, Joseph unpacks the crucial role of branding and marketing in distinguishing your construction company in today's competitive market.


    Key Takeaways:

    🎯 Brand Building Mastery: Understand why establishing a strong brand is crucial for surpassing competition and justifying premium pricing.

    📈 Effective Marketing Strategies: Discover actionable marketing strategies that position your business as the top choice in the construction industry.

    📣 Content Creation Insights: Learn how to craft content that engages, educates, and excites your audience, ensuring your brand remains memorable.

    🌐 Media Utilization: Explore how to leverage various media forms to enhance your brand visibility and avoid being just another price-based option.

    🚀 Don't miss these insightful strategies designed to propel your construction business to the forefront of the industry. Tune in to glean wisdom from Joseph Hughes on making your brand a powerhouse.


    Take immediate action! If you're looking to build your brand to dictate the prices you deserve, book a call with the Contractor Dynamics team to determine which of our marketing training programs will help you accomplish your goals for business growth: https://www.contractordynamics.co/bpcall?utm_source=Podcast&utm_medium=Podcast+Video&utm_campaign=6.11.24


    Check Out The Arena Mastermind:

    https://arenamastermind.co/


    Show Luan's Podcast Some Love:

    ➡️ https://youtube.com/@LuanTheDonOfficial?si=7SQo9RA1DT02GAiM

    ➡️ https://podcasts.apple.com/us/podcast/get-biz-do-biz-get-paid/id1722857884

    ➡️ https://open.spotify.com/show/0M8qPA2T9V5yp6baJAqXae?si=3833370b371c4fa0


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    Timestamps:

    00:02 - Introduction and unique twist for today's podcast episode.

    01:13 - Introduction of Joseph Hughes on Luan Nguyen's podcast.

    02:11 - Discussion on integrity and living out what you preach.

    05:25 - The importance of being decisive and taking action.

    10:15 - Discussing the theory of constraints and decision-making models.

    15:55 - Joseph describes what Contractor Dynamics does.

    20:12 - The importance of building a brand and marketing in construction.

    30:04 - The discussion on the importance of public perception and personal branding.

    39:17 - The challenges of entrepreneurship and understanding the marketing essentials.

    54:57 - Concluding thoughts on the simplicity of business principles and a call to action.


    #RoofingBusiness #RoofingSuccess #ContractorMarketing #RoofingLeadership

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    1 h y 4 m
  • 218. Revealing Our New Venture - The 'I Build America' Brand Launch
    Jun 10 2024

    We get TONS of demand for our 'I Build America' t-shirts at roofing conferences and other industry events! In this video, you'll get the opportunity to hear about a passion project years in the making—the launch of 'I Build America' as a standalone brand! 🚀


    Key Takeaways:

    🎙️ Joseph & Alyssa share the evolution of this patriotic initiative.

    🛠️ Discover the deep roots and personal journey behind 'I Build America'.

    👕 Get a sneak peek into the exclusive swag and merch coming your way.

    🌟 Learn about the mission to enhance American values through the construction industry.

    📣 Insight into the potential growth and community impact of this new venture.


    We Want Your Feedback 📣

    Looking forward to getting your hands on the new 'I Build America' swag? Comment below to let us know what type of products you'd love to see in our upcoming collections! 🇺🇸


    Connect with Joseph Hughes & Contractor Dynamics:

    ➡️ Instagram: https://www.instagram.com/contractordynamics/

    ➡️ Facebook: https://www.facebook.com/ContractorDynamics

    ➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

    ➡️ Website: https://www.contractordynamics.com/


    #IBuildAmerica #ConstructionIndustry #AmericanCraftsmanship #BuildingAmerica

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    10 m