UCLA quarterback, and founder of Be11Eve, Chase Griffin was the NIL athlete Of The Year because this fascinanting athlete epitomizes the dynamic yet complicated possibilities of the NIL matrix. He explains to Hosts, Michael Eric Dyson and attorney, Eric Bates that there are no downsides for schools but the sensationalizing, exaggerations and often misconceptions of many NIL deals can have a negative impact. School is in for reps, coaches, and students alike because Professor Griffin, Dr. Dyson, and Mr. Bates passionately detail the importance of building generational wealth beginning with one’s own, Name, Image and Likeness. #Batnir

There's plenty of Uni vs Uni squabbling in the NIL space. The U.S. Supreme Court opened the money gates and it’s quickly becoming the wild west. But who's doing what and how well are they doing it.... or not doing it. Follow our show as this is the place for all things NIL as Professor, Michael Eric Dyson and attorney, Eric Bates interview athletes, coaches, collective bosses and reps all while examining the big money deals and the trends. With the help of our guests, we'll clear up heated debates and dissect certain rules in the rapidly developing and often controversial NIL landscape.