UCLA quarterback, and founder of Be11Eve, Chase Griffin was the NIL athlete Of The Year because this fascinanting athlete epitomizes the dynamic yet complicated possibilities of the NIL matrix. He explains to Hosts, Michael Eric Dyson and attorney, Eric Bates that there are no downsides for schools but the sensationalizing, exaggerations and often misconceptions of many NIL deals can have a negative impact. School is in for reps, coaches, and students alike because Professor Griffin, Dr. Dyson, and Mr. Bates passionately detail the importance of building generational wealth beginning with one’s own, Name, Image and Likeness. #Batnir