In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor for Content Marketing Institute, they explore the importance of storytelling, personalized communication, and building trust with customers. These practical strategies will help you create valuable content that will resonate with your specific audience, and show how leveraging digital tools can help you efficiently and effectively implement a marketing campaign that will increase sales.

Timestamps-

00:00 Introduction to Modern Marketing for Manufacturers

02:45 Creating Valuable Content for Industrial Brands

05:24 The Importance of Personalization in Marketing

07:41 Tactics for Lean Marketing Teams

11:09 Building a Content Strategy

26:19 Evaluating and Scaling Your Marketing Efforts

30:33 Essential Tools for Digital Strategy

33:17 Conclusion and Key Takeaways

If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.

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