In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick’s story and gain a deeper understanding of the business side of creativity.

Chapters

00:00 Introduction and Background

02:56 The Accessibility and Rise of Video Production

06:08 Challenges of Being a One-Man Band

08:26 Navigating Budget Constraints and Client Expectations

11:15 Building Long-Term Relationships with Clients

21:14 Client Turnover and Adapting to Changing Circumstances

26:21 Navigating Budget Constraints

28:46 The Challenges of Editing

30:37 The Importance of the Right Music Track

36:01 Strategies for Effective Pitching

41:23 Building Trust Through Successful Examples

44:46 Researching Competitors for Tailored Pitches

47:39 Challenges and Rewards of the Video Production Industry

48:03 The Impact of the Pandemic on the Video Production Business

49:00 The Unpredictability of the Video Production Industry

49:38 The Excitement of Not Knowing What the Next Project Will Be

50:06 Securing Funding During the Pandemic

52:15 Tech Regrets and Email Security

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/