If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain exactly what's going wrong—and how to fix it.

It's one of the most frustrating experiences for course creators: you've built an audience that loves your free content. They comment, they save your posts, they tell you how helpful you are. Then you launch your course and... three people buy. Maybe five if you're lucky.

You're devastated. You think, "But they love my free content! Why won't they buy my course?"

Here's the hard truth: people who consume your free content are not the same people who buy your courses. And if you don't understand the gap between content engagement and course sales, you'll keep making the same expensive mistakes.

Loving your free content doesn't automatically translate to buying your paid course. This episode shows you exactly how to bridge that gap.

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation.

You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar?

Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two.

In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics.

Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both.

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right.

With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hold back in this conversation.

We unpack why most headlines fail to grab attention, what makes people keep reading, and how to move beyond basic “features and benefits” copy to messaging that connects results to emotion. We also talk about common CTA mistakes, how to quickly spot what might be costing you clients in your own copy, and where AI fits into copywriting today — what it can support, and where human insight still matters most.

If you’ve ever felt like your marketing sounds fine… but isn’t converting, this episode will give you clarity, practical insights, and plenty of “aha” moments.

This is a must-listen for business owners who want their words to work harder — and smarter.

Find out more about Northernpeak Marketing here: www.northernpeakmarketing.com

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't know you needed.

The uncomfortable truth? You will never feel completely ready. And the businesses succeeding around you? They didn't wait for perfect either. They started messy, learned as they went, and improved over time. That's the only way it actually works.

In this episode, I'm breaking down why waiting to be "ready" is costing you time, money, and momentum—and exactly how to start marketing imperfectly right now. Because while you're perfecting your branding, someone less qualified than you is booking the clients you should have.

The businesses you admire started messy. Every expert you follow was once a beginner who started before they felt ready. You don't need permission to start—but if you did, this episode gives it to you.

The "Good Enough to Start" Checklist

☐ I can clearly explain who I help in one sentence

☐ I can clearly explain what problem I solve in one sentence

☐ I have a way for interested people to contact me

☐ I have something to offer them

☐ I have at least one platform where I can reach my ideal customers

Your commitment statement:

Write this down somewhere you'll see it daily:

"I commit to starting my marketing this week, imperfectly. I will post at least twice. I will tell at least 10 people what I do. I will focus on being helpful, not perfect. I will not wait any longer."

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. Maybe you're wondering why other businesses make marketing look easy while yours felt like pushing a boulder uphill.

This episode is an honest, no-BS post-mortem on why most marketing fails—and more importantly, exactly how to fix it so 2026 is different.

Here's the uncomfortable truth: if your marketing didn't work last year, it's probably not because marketing doesn't work. It's because one or more critical elements were missing. The businesses that succeeded in 2025 faced the same algorithms, the same time constraints, the same saturated markets. They just did something differently.

Every issue we cover is fixable. You just need to know which ones are holding you back. This episode shows you exactly that.

Links mentioned:

• Marketing Momentum Membership
• The AI Powered Lead Magnet Guide (free)
• MailerLite

Assessment:
For each reason I shared, rate yourself honestly:
1 = This was definitely a problem for me in 2025
5 = I actually did this pretty well in 2025

1. Strategy vs. Tactics: __/5
2. Consistency: __/5
3. Clear Messaging: __/5
4. Email List Strategy: __/5
5. Asking for Sales: __/5
6. Giving It Time: __/5
7. Focused Approach: __/5
8. Tracking Data: __/5
9. Strong Offer: __/5
10. Right Metrics: __/5

Your lowest scores are your priorities for 2026. Don't try to fix all ten. Pick your bottom 2-3 and focus on those first.

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need.

Most business owners create year-long marketing plans in January that they abandon by March. Why? Because twelve months feels impossible to sustain, the goals are too vague, and there's no urgency to keep you moving. But what if instead of a year-long plan, you committed to just 90 focused days?

In this episode, I'm breaking down the 90-day marketing sprint—a strategic approach to getting real, measurable results by April. Not a vague annual plan you'll abandon, but a concentrated quarter where you focus on the essential activities that will actually move your business forward.

Three months of focused execution beats twelve months of scattered effort every single time. This episode shows you exactly how to make it happen.

Links mentioned:

• Marketing Momentum Membership
• The AI Powered Lead Magnet Guide (free)
• MailerLite

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year.

The problem? That same New Year energy that makes you feel like you can conquer the world also tempts you to commit to way too much. And by February, you'll be exhausted and ready to quit.

In this episode, I'm breaking down what to prioritise in your 2026 marketing strategy—not a laundry list of everything you could possibly do, but the strategic focuses that will actually move your business forward this year. Because here's the truth: the businesses that succeed in 2026 won't be the ones trying to do everything. They'll be the ones who choose the right few things and do them consistently well.

Stop spreading yourself thin. This episode helps you channel your New Year energy into strategic focus that will carry you through the entire year.

Links mentioned:

Stop Doing List

Marketing Momentum Membership

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective.

The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling.

Most business owners believe DIY marketing means doing literally everything yourself with no help, no investment, and no strategy—just figuring it out through trial and error while copying what successful businesses do. That's not DIY marketing. That's marketing on hard mode, and it's setting you up for failure.

In this episode, I'm breaking down the real reasons most business owners struggle with DIY marketing, what they're actually getting wrong, and the seven essential requirements that make DIY marketing finally work.

DIY marketing can work. You just need to stop doing it wrong. This episode shows you how.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

Send me a message right here

Support the show

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...