In this week's North American Ag Spotlight Chrissy Wozniak talks to Camille Grade, the Chief Market Officer at Bushel, shared her invaluable insights into the evolving landscape of agricultural technology and data management. As a key speaker at this year's Women in Agribusiness (WIA) Summit, Camille’s expertise and experience are highly anticipated by attendees eager to understand the intricacies of the "messy middle" of the supply chain.

Camille's journey with Bushel began over a decade ago when she played a pivotal role in transitioning the company from a digital consulting agency to a leading digital product platform focused on the agriculture industry. Since its launch in 2017, Bushel has rapidly grown, now powering over 3,500 grain and ag retail facilities across the U.S. and Canada, representing more than 50% of grain origination in these countries. This remarkable growth has made Bushel one of the largest technology networks in U.S. agribusiness.

During the interview, Camille highlighted the significance of the "messy middle" in the supply chain. While much focus has been on on-farm activities, there is a growing need to invest and innovate in this crucial part of the supply chain. Camille emphasized that efficient data collection, standardization, and organization are vital to maximizing productivity, mitigating risks, and driving profitability across agribusiness value chains. Bushel partners with its agribusiness partners to drive technology adoption among farmers, ensuring that they have the necessary tools and support to integrate new solutions into their operations effectively.

Camille's role in shaping Bushel's brand has been instrumental in its success. She shared her approach to creating a brand that resonates with authenticity in the agriculture sector. By using imagery and words that genuinely reflect the values and realities of farming communities, Bushel has built a strong and trustworthy brand that resonates with its audience.

A highlight of Bushel's efforts to connect with its customers is the annual Bushel Buddy Seat Conference. Camille explained that the name "Buddy Seat" reflects the conference’s goal of fostering close, collaborative relationships with agribusinesses such as ag retailers, grain elevators, full-service cooperatives, and ag lenders. The conference aims to provide valuable insights, share best practices, and strengthen the sense of community among its participants.

Camille Grade’s insights into the future of agricultural data and technology highlight the importance of innovation, collaboration, and authenticity in driving the industry forward. Her contributions to Bushel have not only transformed the company but have also made a significant impact on the broader agribusiness community. As she continues to lead Bushel in its mission to empower farmers and agribusinesses with cutting-edge technology, her influence on the industry is sure to grow.

Learn more about Bushel at https://bushelpowered.com
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In this week's North American Ag Spotlight Chrissy Wozniak dives deep into the world of flue-cured tobacco production with a true expert in the field, Dr. J Michael Moore, of the University of Georgia Tobacco Team. J Michael has dedicated his career to developing and implementing educational programs that guide farmers in producing high-quality tobacco. He collaborates closely with county Extension agents, researchers, and various agribusiness groups to deliver research-based recommendations, ensuring that Georgia farmers have the most up-to-date information at their fingertips. He coordinates a team of specialists, providing crucial knowledge on everything from production and harvesting to curing and marketing tobacco. He's the driving force behind the University of Georgia Tobacco Team and the visionary leader of the Georgia-Florida Tobacco Tour, which showcases the latest advancements in tobacco farming.

The Southeastern United States has a rich history rooted in agriculture, with tobacco playing a pivotal role in the region's economic and cultural landscape. The industry, particularly flue-cured tobacco, has seen significant advancements through the years, driven by dedicated professionals and innovative research. Flue-cured tobacco, primarily grown in Georgia and Florida, is known for its high quality and distinct curing process. The leaves are harvested and then cured using heat in a controlled environment, which helps develop the tobacco's characteristic flavor and aroma. This type of tobacco is commonly used in cigarette production, making it a crucial crop for the region's farmers.

Dr. Moore's role involves developing and implementing educational programs focused on producing and managing flue-cured tobacco. By working closely with county Extension agents, researchers, and agribusiness groups, Dr. Moore ensures that farmers receive sound, research-based recommendations. These recommendations cover various aspects of tobacco production, from planting and growing to harvesting and curing.

The Georgia-Florida Tobacco Tour
One of the most notable initiatives led by Dr. Moore is the annual Georgia-Florida Tobacco Tour. This event showcases the latest research and advancements in tobacco farming, offering growers a firsthand look at new varieties and cultivation techniques. The 2024 tour includes multiple demonstration locations featuring thirteen released varieties grown in Georgia and Florida, as well as research test locations evaluating eleven varieties for black shank resistance. Attendees will also have the opportunity to see the evaluation of a new Orondis premix formulation, applied in transplant water for black shank control and phytotoxicity.

Throughout the growing season, farmers must manage pests and diseases, which can significantly impact yield and quality. Regular monitoring and the use of recommended agricultural practices help mitigate these risks. As the plants mature, the leaves are harvested in stages, starting from the bottom and moving upwards.

The tobacco growing industry in the Southeast continues to

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In the latest episode of North American Ag Spotlight, host Chrissy Wozniak sits down with Tyler Williams, a sustainable systems agronomist, to delve into Bayer’s innovative digital platform, ForGround by Bayer. With a rich background in meteorology, climatology, and agronomy, Tyler has dedicated his career to enhancing farm productivity and sustainability, making him an ideal advocate for Bayer’s latest venture.

Tyler Williams grew up on a ranch in south central Nebraska, fostering an early connection to the land. He pursued his education at the University of Nebraska Lincoln, focusing on meteorology, climatology, and agronomy. After spending a decade with the University of Nebraska Extension, where he developed programs to bolster farm productivity and resilience, Tyler joined Bayer. He initially worked as a field scientist with the Bayer Crop Science Seed Production Innovation organization before transitioning to his current role in the Bayer Carbon Initiative. As a Sustainable Systems Agronomist, he now helps farmers adopt sustainable practices that enhance their operations' long-term viability.

ForGround by Bayer is a cutting-edge digital platform designed to support farmers in transitioning to sustainable agricultural practices. Tyler explains that ForGround provides comprehensive agronomic support, valuable tools, and resources, alongside opportunities for revenue generation through the adoption of regenerative practices. This platform aims to connect growers with businesses seeking to meet their sustainability and carbon objectives, offering a win-win scenario for both parties.

One of the standout features of ForGround is its potential to help farmers earn revenue. Tyler elaborates that producers can benefit financially by adopting practices that sequester carbon and improve soil health. By doing so, they can sell carbon credits or receive incentives from companies. With numerous options available for regenerative agriculture, Tyler highlights what sets ForGround apart. The platform's farmer-first approach ensures that growers receive tailored support and practical solutions. ForGround also emphasizes measurable outcomes, allowing farmers to track their progress and demonstrate tangible results, which is crucial in an industry often plagued by greenwashing.

Looking ahead, Tyler sees numerous opportunities for growers in 2024 and beyond. Innovations in technology and agronomy will continue to open new avenues for sustainable practices. He encourages farmers to stay informed and engaged with platforms like ForGround to capitalize on these opportunities.

For farmers interested in joining ForGround, Tyler assures that the process is straightforward. The platform is designed to be user-friendly, with ample support available to guide farmers through each step. More information can be found on Bayer’s website or by contacting their local agronomic advisor.

For more information on ForGround by Bayer and to hear the full interview with Tyler Williams, tune in to North American Ag Spotlight on your favorite podcast platform.

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We facilitate the investment process between businesses and investors. Our platform completes the exchange of investment agreements and funds. You may think of us as a digital investment platform for private company investments, rather than publicly traded stocks. We ultimately provide farms and businesses with access to funding directly from the communities they serve.
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