How do you market business-to-business (B2B) in rural America? Join Cliff in this OUTdrive episode as he sits down with Amy Roraback, marketing lead at KMW Loaders, a Kansas-based equipment company. They explore the day-to-day of rural B2B marketing, including the tools and strategies Amy uses to support sales and grow brand awareness. Hear how consistent service, smart technology and creative thinking help build lasting customer relationships.

In this special 250th episode of OUTdrive, host Cliff Callis takes the mic solo to reflect on five years of podcasting and the many guests who have helped shape the show. From business owners and marketers to rodeo announcers and rural leaders, Cliff revisits some of the most memorable conversations, insightful quotes and meaningful lessons learned.

Tune in for reflections, appreciation and a look at what’s to come as OUTdrive continues its mission to connect with rural America and share the stories that matter most.

In this episode of OUTdrive, Cliff Callis visits with Melanie Rice, National Account Executive for Learfield News & Ag and President of the National Agri-Marketing Association. Growing up on a Missouri farm and now raising her family in rural Iowa, Melanie shares how her agricultural roots shaped her career in media and marketing. Listen in as she discusses the evolving role of ag media, the importance of collaboration between sales and marketing and why staying connected to rural America remains at the heart of her work.

OUTdrive host Cliff Callis sits down with Bruce Richards, External Affairs Director for Central Peninsula Hospital, to talk about delivering health care in rural Alaska. From his start in the family paving business to navigating politics and now leading key legislative efforts in the health care space, Bruce’s story is as wide-ranging as the geography he serves. Learn how his hospital is addressing workforce needs, building strong community relations and expanding services in one of the most remote parts of the U.S.

What makes someone click “buy” online? Sarah Gallagher has been chasing that answer for over 20 years. As the leader of Gamma Waves, a Shopify-focused e-commerce agency, she’s helping brands grow with smarter strategy, faster sites and more human experiences. In this episode, Sarah and Cliff talk about how the online shopping space has evolved, what brands can do to stand out and why performance matters more than ever.

Discover how the Springfield, Missouri, region is building momentum in rural economic development with guest Ben Vickers, Manager of Business Development for the Springfield Area Chamber of Commerce. Ben and Cliff discuss the area’s strengths in manufacturing, food processing, workforce and quality of life, as well as how strategic planning and strong storytelling are attracting businesses, retaining jobs and creating quality opportunities across a 10-county footprint.

In this episode of OUTdrive, Cliff visits with Steven Brunner, founder of King of the Mountain Sports Marketing. With nearly four decades of experience, Steven shares stories from the global stage of sports promotion—from the Olympics to the Great Wall of China. He also reflects on what it takes to build and sustain a business, offering lessons in grit, service and staying focused. It’s a behind-the-scenes look at sports marketing and the mindset that keeps a business rolling.

Meet Tucker Hancock, the driving force behind Fern Thatcher, a leather goods company rooted in tradition and built on family values. In this episode, Tucker shares his journey from military service to entrepreneurship, crafting high-quality leather products while balancing family life and business growth. Tune in to hear his insights on leadership, leatherwork and maintaining a hands-on approach in a modern world.