Oh That Word. A podcast from Carat.

De: A podcast from Carat. A Dentsu Company.
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  • Resumen

  • Oh That Word is a marketing podcast which explores the marketing terms, phrases and concepts that pepper a marketers day to day conversation. Each episode explores these often used phrases and taps into leading marketing minds to help us demystify or explore them a little further.
    A podcast from Carat. A Dentsu Company.
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Economía Marketing
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Episodios
  • Oh That Word. Future-proofing with Dan Calladine.

    Oh That Word. Future-proofing with Dan Calladine.
    Mar 29 2022

    In a new episode of Oh That Word, Graham and Megan are joined from the UK by Dan Calladine, Head of Media Futures at Dentsu International.

    With a title like that Dan is the perfect person to discuss the phrase and concept of Future-proofing.
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    39 m
  • Oh That Word. The Ritson-ary.

    Oh That Word. The Ritson-ary.
    Mar 29 2022

    In this episode of Oh That Word, we're joined by Mark Ritson,  brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He also finds time to run the Marketing Week Mini MBAs in Marketing and Brand Management.

    Listen up as he gives a run down of his 5 timeless marketing words and phrases, in-between comparing hadedas and Tasmanian devils.
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    28 m
  • Oh That Word. North Star.

    Oh That Word. North Star.
    Mar 29 2022

    Graham and the team are back to discuss the phrase, North Star; which, for South African listeners, is not just a pair of budget sneakers.
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    19 m

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