In a new episode of Oh That Word, Graham and Megan are joined from the UK by Dan Calladine, Head of Media Futures at Dentsu International.

With a title like that Dan is the perfect person to discuss the phrase and concept of Future-proofing.

In this episode of Oh That Word, we're joined by Mark Ritson,  brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He also finds time to run the Marketing Week Mini MBAs in Marketing and Brand Management.

Listen up as he gives a run down of his 5 timeless marketing words and phrases, in-between comparing hadedas and Tasmanian devils.

Graham and the team are back to discuss the phrase, North Star; which, for South African listeners, is not just a pair of budget sneakers.

The team hop into the studio to discuss the word, "Agility'' and all that goes with it in the marketing world.