Episodios

  • Global Insights: Kristin Gower on B2B Marketing and Leadership - OTR #026

    Global Insights: Kristin Gower on B2B Marketing and Leadership - OTR #026
    Aug 21 2024
    In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space!
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    25 m
  • From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results - OTR #025

    From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results - OTR #025
    Aug 7 2024
    This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional success. Together, they highlight the need to adapt to different work styles and cultures to avoid misunderstandings in the workplace.
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    45 m
  • The State of Partner Marketing- OTR #024

    The State of Partner Marketing- OTR #024
    Jul 24 2024
    In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss.
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    31 m
  • Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023

    Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023
    Jul 10 2024
    Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness.
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    50 m
  • Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022

    Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022
    Jun 26 2024
    In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.
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    51 m
  • Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations - OTR #021

    Securing the Mobile Frontier: Stephen Banda on Lookout's Cybersecurity Innovations - OTR #021
    Jun 19 2024
    This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.
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    37 m
  • From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020

    From corporate to agency startup: Jess White’s journey to partner marketing mastery - OTR #020
    Jun 5 2024
    Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories. Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.
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    34 m
  • The state of B2B advertising with Brandon Friesen - OTR #019

    The state of B2B advertising with Brandon Friesen - OTR #019
    May 22 2024
    Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.
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    36 m