• Outbound Campaigns for Modern B2B Buyers

  • Jul 31 2024
  • Duración: 14 m
  • Podcast

Outbound Campaigns for Modern B2B Buyers

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  • Resumen

  • Leslie Douglas, VP of Sponsorship Sales at Sell Better, has a diversified approach to pipeline generation: blending brand building, sales, customer success, and retention strategies. Due to the shifting landscape where B2B buyers are increasingly seeking peer reviews and educational content, marketers need to align more closely with the buyer journey.

    • About the Pioneer > 00:38
    • Biggest Challenge > 02:27
    • Looking Forward > 04:30
    • 100 Pennies > 07:08
    • Final Thoughts > 11:03

    View the 100 Pennies Game: Click Here!

    Follow Leslie Douglas on LinkedIn

    Follow Manoj Ramnani on LinkedIn
    About this Pioneer

    I got into sales as a profession as many people do…. on accident! But over time, I have discovered that everything we are doing is sales.

    ✨I was selling when I negotiated staying up 5 more minutes at bedtime as a child.

    ✨I was selling during my audition for the elementary school production of The Wizard of Oz.

    ✨I was selling the heck out of those Girl Scout Cookies to my parent’s colleagues.

    ✨I was selling when I wrote my college admission essays.
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